Operative Acquires Ad Tech Company STAQ

Operative Doubles Down On Automation & Consolidating Programmatic & Direct Digital Sales Management Capabilities With Latest Acquisition. Operative announced today the completion of its acquisition of STAQ, a data collection, normalization and visualization technology company, and a leader in programmatic digital business management. The acquisition will further expand upon Operative’s capabilities to aggregate, automate, normalize and optimize data, allowing Media companies to take full control of their entire supply and demand chain. The parties have signed a definitive agreement and expect to close in the coming days.