Your New AI Companion
Meet Adeline, the assistive AI platform coming soon to Operative media solutions.
Modern Forecasting: The Power of Predictive Analytics 📺✨
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INDUSTRY-LEADING PRODUCTS FOR ADVERTISING MANAGEMENT
Operative powers hundreds of the world’s largest media companies with proven tools to manage content, advertising, and analytics.
Powering Converged Advertising
The cloud-based solution to power converged media, managing advertising workflows across platforms and inventory types.
The Gold Standard for Digital Advertising
Driving tens of billions of dollars of ad revenue for the leading media companies globally.
Revenue-Driving Analytics & Insights
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.
NEWS AND RESOURCES
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eBook: The Power of Predictive Analytics
By The Operative TeamStruggling to forecast audiences with confidence? Learn how top media companies are using predictive analytics—and OnTarget—to stay ahead. Download the free eBook now. -
Adapt or Fall Behind: Why Flexibility in Ad Operations Is Now a Strategic Imperative
By David DembowskiMedia companies that cling to traditional staffing models, siloed workflows, and static resourcing are struggling to keep up. And the ones that are thriving? They’re… -
How Digital Media Is Fueling the Rise of Women’s Sports
By Sarah LevittFrom packed arenas filled with fans wearing Caitlin Clark jerseys to record-breaking viewership on ESPN platforms, women’s sports have reached a cultural and commercial tipping… -
The Strategic Catalyst to Driving Linear Transformation
By Michael GrossiLinear TV is at a crossroads. With ratings and revenue on the decline, media companies face a stark choice: adapt or risk falling behind. The… -
eBook: The Future of TV is Linear Streaming
By The Operative TeamDigital and broadcast media companies are embracing linear streaming with a “blended convergence” approach, a hybrid of linear and digital advertising that supports linear-style sales… -
Your Audience Has Spoken: Linear Is Now Digital
By The Operative TeamThe future of TV has arrived—and it’s streaming. Not “someday.” Not “soon.” Now. Every signal from the market points in the same direction: broadcast is… -
The Strategic Value of Unification: How AOS + OnAir Transforms Local Media
By Christopher HessionThe local media industry today presents a striking contrast: while linear broadcast TV continues to generate substantial advertising revenue, the rapid growth of digital platforms… -
Your Audience Is Gone, But Not Really
By Ben TattaRemember when TV audiences gathered around to watch major events like the Super Bowl? They still do. But not like before. The Super Bowl still… -
Revolutionizing Media: The New Frontier of Advertising Sales and Operations
By Christopher HessionAdvertising sales and operations are rapidly evolving, driven by technological advancements and shifting consumer behaviors. In this dynamic environment, inaction is not an option. Read…
INTELLIGENT MEDIA MANAGEMENT
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From Data Chaos To Data Intelligence
Unify and activate your data with the Operative intelligent media platform. Drive revenue growth by optimizing sales, transforming operations, and delivering campaign outcomes.
Unified Data
Connect data sources to allow for AI-powered tools to optimize yield across converged inventory.
Business insights
Deliver unmatched campaign outcomes through comprehensive access to actionable data.
Business Management
Drive AI-powered advertising sales to optimize yield across converged inventory.
Cloud Platform
Connect platforms, power intelligent workflows, and redefine operations for an AI future.
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From Data Chaos To Data Intelligence
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Unified Data
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Business insights
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Business Management
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Cloud Platform
High-ROI Transformation, Faster
Transform Linear Media
Evolve linear operations into a future-ready growth engine.
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Consolidate systems, drive data intelligence
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Blended convergence: Unified linear and digital
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Optimize yield through AI-powered sales
Realize True ROI
ROI is critical in today’s competitive business environment. That’s why we’ve focused on ensuring true ROI for your technology investment.
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Speed time spent managing RFP’s by up to 90%
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Create media plans in minutes, not days
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Cut time spent managing orders by up to 75%
Delivering Business Success for Over 15 Years
Operative customers realize a proven ROI, helping them scale their business and sustain long-term success.
92%
More revenue per AE
56%
More line items per trafficker
12%
Increased CPM’s
POWERING CONVERGED ADVERTISING
AOS and Operative.One order management solutions are configured to flexibly manage ad sales and operations for all media businesses.
STREAMING VIDEO
RETAIL MEDIA NETWORKS
DIGITAL PUBLISHERS
DIGITAL AUDIO
The gold standard for streaming video
Managing over 50% of streaming ad revenue globally, Operative.One is the unmatched leader in powering revenue workflows for streaming media companies.
Power your retail media workflows
The retail landscape has changed, and first party data is unlocking new revenue opportunities for online retailers. Operative’s AOS platform was designed and built to support Retail Media needs.
The trusted provider for digital publishers
Increasing advertiser demands are driving greater operational complexity. Digital Publishers now need to meet rigorous performance goals and deliver nearly real-time optimization.
AOS provides a unified platform to meet these increasing needs.
AOS provides a unified platform to meet these increasing needs.
Driving revenue for digital audio companies
AOS helps digital media companies more efficiently monetize audio, video, and display content. Converging digital platforms, AOS is architected to power cross-format advertising workflows, with deep analytics to deliver valuable business insights.
MODERNIZE ADVERTISING SALES & OPERATIONS
Linear and digital campaigns continue to evolve. Advertisers have new expectations that require a modern, converged, flexible advertising solution to unify platforms and deliver outcome-driven results.
POWER CONTENT RIGHTS & MANAGEMENT
The explosion in new content delivery platforms creates increased complexity for managing content obligations. Operative’s Content Rights & Management solutions provide comprehensive business management to help streamline the entire content lifecycle.
GAME-CHANGING ADVERTISING INSIGHTS
Operative’s over 400 integrations and industry-leading business intelligence solution provide a powerful way to ingest, normalize and automate cross-platform revenue data. Gather disparate data and gain key business insights into advertising workflows. And leverage Operative’s AI-based forecasting tool to ensure you’re maximizing the value of your content.