Unify Systems and Data
Centralize product data and ensure tight integrations.
The streaming media world is evolving faster than ever. Learn how DCO is changing the game for advertising. ✨
Read NowTRANSFORM YOUR BUSINESS WITH AOS
Connect and automate digital and linear revenue workflows to streamline your advertising operations, and deliver real value to your customers. AOS is the industry’s most innovative, cloud-based revenue automation platform.
Automate Operations
Automate the entire quote to cash process.
Drive Insights With Data
Make data a competitive differentiator.
POWERING DIGITAL ADVERTISING
AOS and Operative.One order management solutions are configured to flexibly manage ad sales and operations for all digital businesses, including Streaming, Retail Media Networks, Digital Publishers, and Digital Audio companies.
STREAMING VIDEO
RETAIL MEDIA NETWORKS
DIGITAL PUBLISHERS
DIGITAL AUDIO
The gold standard for streaming video
Managing over 50% of streaming ad revenue globally, Operative.One is the unmatched leader in powering revenue workflows for streaming media companies.
Power your retail media workflows
The retail landscape has changed, and first party data is unlocking new revenue opportunities for online retailers. Operative’s AOS platform was designed and built to support Retail Media needs.
The trusted provider for digital publishers
Increasing advertiser demands are driving greater operational complexity. Digital Publishers now need to meet rigorous performance goals and deliver nearly real-time optimization.
AOS provides a unified platform to meet these increasing needs.
AOS provides a unified platform to meet these increasing needs.
Driving revenue for digital audio companies
AOS helps digital media companies more efficiently monetize audio, video, and display content. Converging digital platforms, AOS is architected to power cross-format advertising workflows, with deep analytics to deliver valuable business insights.
Delivering Business Success for Over 15 Years
Operative customers realize a proven ROI, helping them scale their business and sustain long-term success.
92%
More revenue per AE
56%
More line items per trafficker
12%
Increased CPM’s
Search for the Right
Solution
MODERNIZE ADVERTISING SALES & OPERATIONS
Linear and digital campaigns continue to evolve. Advertisers have new expectations that require a modern, converged, flexible advertising solution to unify platforms and deliver outcome-driven results.
POWER CONTENT RIGHTS & MANAGEMENT
The explosion in new content delivery platforms creates increased complexity for managing content obligations. Operative’s Content Rights & Management solutions provide comprehensive business management to help streamline the entire content lifecycle.
GAME-CHANGING ADVERTISING INSIGHTS
Operative’s over 400 integrations and industry-leading business intelligence solution provide a powerful way to ingest, normalize and automate cross-platform revenue data. Gather disparate data and gain key business insights into advertising workflows. And leverage Operative’s AI-based forecasting tool to ensure you’re maximizing the value of your content.
LEADING PRODUCTS FOR MODERN MEDIA
Operative powers modern media with proven tools to manage content, advertising, and analytics.
Powering Converged Advertising
The cloud-based solution to power converged media, managing advertising workflows across platforms and inventory types.
The Gold Standard for Digital Advertising
Driving tens of billions of dollars of ad revenue for the leading media companies globally.
Revenue-Driving Analytics & Insights
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.
CONNECTING THE MEDIA ECOSYSTEM
Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.
SOME OF OUR CUSTOMERS
News and Resources
How Retail Media Networks Are Applying First-Party Data to Connected TV
By Ben Tatta
Retail media networks (RMNs) such as Amazon Ads and Walmart Connect are flourishing because of a precious commodity: first-party data. Syncing RMNs with CTV makes it possible for businesses to…
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EBOOK: The Essential Guide to Fortifying Ad Management in 2024
By The Operative TeamIn the evolving landscape of digital advertising, staying ahead is crucial. This eBook delves into how leading media companies can navigate changing market conditions and… -
Fireside Chat with Ben Tatta, Operative’s CCO, and Johan Liljedlund, DanAds’ CTO
By The Operative TeamBen Tatta, Operative’s Chief Commercial Officer, recently sat down with Johan Liljelund, Chief Technology Officer of DanAds, to discuss the recent partnership between the two… -
Streaming Media Trends: Dynamic Content Optimization
By The Operative TeamStreaming media companies are increasingly using dynamic content optimization (DCO, also referred to as “dynamic creative optimization”) to deliver personalized and relevant ads to their… -
Operative Expands AOS Rollout to All Key Verticals
April 12, 2023: Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital. The expanded… -
Q&A With Glen Ceniza, Operative CTO
By The Operative TeamWe recently sat down with Glen Ceniza, Operative’s Chief Technology Officer, to discuss his technology vision and how he approaches the difficult challenge of providing… -
Martech Interview with Operative CEO Michael Grossi
January 18, 2023 (MARTECH CUBE): In this Q&A, Martech interviewed Michael Grossi, CEO of Operative. Michael Grossi has 30 years of experience in enterprise software…