POWERING THE FUTURE OF MEDIA

Operative intelligent media management solutions drive success for hundreds of the world’s top media companies.
Schedule Free Consultation

INDUSTRY-LEADING PRODUCTS FOR ADVERTISING MANAGEMENT

Operative powers hundreds of the world’s largest media companies with proven tools to manage content, advertising, and analytics.

NEWS AND RESOURCES

INTELLIGENT MEDIA MANAGEMENT

    High-ROI Transformation, Faster

    Transform Linear Media

    Evolve linear operations into a future-ready growth engine.

    • Consolidate systems, drive data intelligence

    • Blended convergence: Unified linear and digital

    • Optimize yield through AI-powered sales

    Realize True ROI

    ROI is critical in today’s competitive business environment. That’s why we’ve focused on ensuring true ROI for your technology investment.

    • Speed time spent managing RFP’s by up to 90%

    • Create media plans in minutes, not days

    • Cut time spent managing orders by up to 75%

    Delivering Business Success for Over 15 Years

    Operative customers realize a proven ROI, helping them scale their business and sustain long-term success.

    92%

    More revenue per AE

    56%

    More line items per trafficker

    12%

    Increased CPM’s

    MODERNIZE ADVERTISING SALES & OPERATIONS

    Linear and digital campaigns continue to evolve. Advertisers have new expectations that require a modern, converged, flexible advertising solution to unify platforms and deliver outcome-driven results.

    POWER CONTENT RIGHTS & MANAGEMENT

    The explosion in new content delivery platforms creates increased complexity for managing content obligations. Operative’s Content Rights & Management solutions provide comprehensive business management to help streamline the entire content lifecycle.

    GAME-CHANGING ADVERTISING INSIGHTS

    Operative’s over 400 integrations and industry-leading business intelligence solution provide a powerful way to ingest, normalize and automate cross-platform revenue data. Gather disparate data and gain key business insights into advertising workflows. And leverage Operative’s AI-based forecasting tool to ensure you’re maximizing the value of your content.

    Contact Operative Sales

    Let’s talk about how Operative can help your business.