Operative
AUTOMATING ADVERTISING

THE WORLD IS CHANGING AND MEDIA COMPANIES NEED NEW TOOLS AND STRATEGIES TO ACCELERATE AND MAINTAIN REVENUE GROWTH

With Open Architectures, built in the Cloud for Convergence, Operative helps media companies make the transition from Ratings-Based to Outcome-based Selling

NOW: MEDIA-CENTRIC
GRPs, Impressions
Estimates, People-intensive
Separate End-to-end Systems
Regional, Channel
Hard-wired
Process Complexity
Simple Metrics
Revenue Friction
NEXT: OUTCOMES-FIRST
Outcomes
Data-driven, Automated
Unified, Open Systems: One Catalog / One IO
Aggregated
Untethered
Simplification
Mix and Match Measurements
Revenue accelerator
ADVERTISING ADVERTISING
CONTENT & RIGHTS CONTENT & RIGHTS
SUBSCRIBER REVENUE & COST MANAGEMENT SUBSCRIBER REVENUE & COST MANAGEMENT

TRUSTED BY THE WORLD'S LEADING MEDIA COMPANIES

CBS Bell Media Discovery Channel CBC Seven Globosat Starz Star Reelz A + E Networks Amazon Meredith Univision