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NEWLY APPOINTED
OPERATIVE CEO MICHAEL GROSSI

NEWLY APPOINTED
OPERATIVE CEO
MICHAEL GROSSI

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NEWLY APPOINTED
OPERATIVE CCO BEN TATTA

NEWLY APPOINTED
OPERATIVE CCO
BEN TATTA

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Revolutionize Local Linear Sales, Scale an aggregated Audience Network, and prepare your business for Digital and Linear Convergence in a single open platform

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INVESTING IN THE FUTURE OF DIGITAL

RELIVE OP/ED

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AUTOMATING ADVERTISING

THE WORLD IS CHANGING AND MEDIA COMPANIES NEED NEW TOOLS AND STRATEGIES TO ACCELERATE AND MAINTAIN REVENUE GROWTH

With Open Architectures, built in the Cloud for Convergence, Operative helps media companies make the transition from Ratings-Based to Outcome-based Selling

NOW: MEDIA-CENTRIC
GRPs, Impressions
Estimates, People-intensive
Separate End-to-end Systems
Regional, Channel
Hard-wired
Process Complexity
Simple Metrics
Revenue Friction

NEXT: OUTCOMES-FIRST
Outcomes
Data-driven, Automated
Unified, Open Systems: One Catalog / One IO
Aggregated
Untethered
Simplification
Mix and Match Measurements
Revenue accelerator

ADVERTISING

CONTENT & RIGHTS

SUBSCRIBER REVENUE & COST MANAGEMENT

THE WORLD IS CHANGING AND MEDIA COMPANIES NEED NEW TOOLS AND STRATEGIES TO ACCELERATE AND MAINTAIN REVENUE GROWTH

With Open Architectures, built in the Cloud for Convergence, Operative helps media companies make the transition from Ratings-Based to Outcome-based Selling

TRUSTED BY THE WORLD'S LEADING MEDIA COMPANIES