Your New AI Companion
Meet Adeline, the assistive AI platform coming soon to Operative media solutions.
Join us May 14 in NY for INVIEW 2026 – The Media Intelligence Summit 🚀✨
RegisterINVIEW 2026
THE MEDIA INTELLIGENCE SUMMIT
The media companies that are winning now don’t just have more data, they know how to turn it into action.
Operative InView 2026 brings together senior leaders across media, streaming, and advertising technology for a one-day executive summit focused on operationalizing data, deploying AI, and driving measurable revenue growth.
With an unmatched lineup of speakers and panelists, InView is where the blueprint for the next era of media gets built.
📅 May 14, 2026
🏢 10 Grand Central | New York City
INDUSTRY-LEADING PRODUCTS FOR ADVERTISING MANAGEMENT
Operative powers hundreds of the world’s largest media companies with proven tools to manage content, advertising, and analytics.
Powering Converged Advertising
The cloud-based solution to power converged media, managing advertising workflows across platforms and inventory types.
The Gold Standard for Digital Advertising
Driving tens of billions of dollars of ad revenue for the leading media companies globally.
Revenue-Driving Analytics & Insights
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.
High-ROI Transformation, Faster
TRANSFORM LINEAR MEDIA
Evolve linear operations into a future-ready digital growth engine.
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Consolidate systems, drive data intelligence
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Blended convergence: unified linear and digital
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Optimize yield through AI-powered sales
GET A CUSTOM ROI ANALYSIS
ROI is critical in today’s competitive business environment. That’s why we’ve focused on ensuring true ROI for your technology investment.
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Speed time spent managing RFP’s by up to 90%
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Create media plans in minutes, not days
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Cut time spent managing orders by up to 75%
INTELLIGENT MEDIA MANAGEMENT
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From Data Chaos To Data Intelligence
Unify and activate your data with the Operative intelligent media platform. Drive revenue growth by optimizing sales, transforming operations, and delivering campaign outcomes.
Unified Data
Connect data sources to allow for AI-powered tools to optimize yield across converged inventory.
Business insights
Deliver unmatched campaign outcomes through comprehensive access to actionable data.
Business Management
Drive AI-powered advertising sales to optimize yield across converged inventory.
Cloud Platform
Connect platforms, power intelligent workflows, and redefine operations for an AI future.
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From Data Chaos To Data Intelligence
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Unified Data
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Business insights
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Business Management
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Cloud Platform
LATEST NEWS AND RESOURCES
InView 2026 – The Media Intelligence Summit
On May 14th in New York City, InView 2026 The Media Intelligence Summit will bring together senior leaders across media, streaming, and ad technology for…
Sports Teams Are Becoming Media Companies
By Christopher Hession
Many sports organizations have moved direct-to-customer, taking on the responsibilities of a full media company: production, sales, inventory, billing, and everything in between. That shift…
NAB Show Preview: Beyond the subscriber count and toward smarter monetization
April 7, 2026 (NEWSCAST STUDIOS): The streaming industry is moving beyond subscriber counts toward smarter monetization. Operative CRO Dave Dembowski shares how media companies are…
Fragmented Ad Data is Costing You Revenue. Here’s the Fix.
By Charles Thornton
The modern advertising ecosystem was built to be distributed, and data fragmentation is the price publishers pay for operating across a sprawling stack of demand…
Delivering Business Success for Over 15 Years
Operative customers realize a proven ROI, helping them scale their business and sustain long-term success.
92%
More revenue per AE
56%
More line items per trafficker
12%
Increased CPM’s
POWERING CONVERGED ADVERTISING
AOS and Operative.One order management solutions are configured to flexibly manage ad sales and operations for all media businesses.
STREAMING VIDEO
RETAIL MEDIA NETWORKS
DIGITAL PUBLISHERS
DIGITAL AUDIO
The gold standard for streaming video
Managing over 50% of streaming ad revenue globally, Operative.One is the unmatched leader in powering revenue workflows for streaming media companies.
Power your retail media workflows
The retail landscape has changed, and first party data is unlocking new revenue opportunities for online retailers. Operative’s AOS platform was designed and built to support Retail Media needs.
The trusted provider for digital publishers
Increasing advertiser demands are driving greater operational complexity. Digital Publishers now need to meet rigorous performance goals and deliver nearly real-time optimization.
AOS provides a unified platform to meet these increasing needs.
AOS provides a unified platform to meet these increasing needs.
Driving revenue for digital audio companies
AOS helps digital media companies more efficiently monetize audio, video, and display content. Converging digital platforms, AOS is architected to power cross-format advertising workflows, with deep analytics to deliver valuable business insights.
MODERNIZE ADVERTISING SALES & OPERATIONS
Linear and digital campaigns continue to evolve. Advertisers have new expectations that require a modern, converged, flexible advertising solution to unify platforms and deliver outcome-driven results.
POWER CONTENT RIGHTS & MANAGEMENT
The explosion in new content delivery platforms creates increased complexity for managing content obligations. Operative’s Content Rights & Management solutions provide comprehensive business management to help streamline the entire content lifecycle.
GAME-CHANGING ADVERTISING INSIGHTS
Operative’s over 400 integrations and industry-leading business intelligence solution provide a powerful way to ingest, normalize and automate cross-platform revenue data. Gather disparate data and gain key business insights into advertising workflows. And leverage Operative’s AI-based forecasting tool to ensure you’re maximizing the value of your content.