POWERING THE FUTURE OF MEDIA

Operative intelligent media management solutions drive success for hundreds of the world’s top media companies.
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INTELLIGENT MEDIA DATA MANAGEMENT

    LEADING PRODUCTS FOR MODERN MEDIA

    Operative powers modern media with proven tools to manage content, advertising, and analytics.

    Join Other Market Leaders

    Leading media companies of all sizes use Operative solutions to power ad sales, drive operational workflows, and develop business insights that drive success.

    Delivering Business Success for Over 15 Years

    Operative customers realize a proven ROI, helping them scale their business and sustain long-term success.

    92%

    More revenue per AE

    56%

    More line items per trafficker

    12%

    Increased CPM’s

    MODERNIZE ADVERTISING SALES & OPERATIONS

    Linear and digital campaigns continue to evolve. Advertisers have new expectations that require a modern, converged, flexible advertising solution to unify platforms and deliver outcome-driven results.

    POWER CONTENT RIGHTS & MANAGEMENT

    The explosion in new content delivery platforms creates increased complexity for managing content obligations. Operative’s Content Rights & Management solutions provide comprehensive business management to help streamline the entire content lifecycle.

    GAME-CHANGING ADVERTISING INSIGHTS

    Operative’s over 400 integrations and industry-leading business intelligence solution provide a powerful way to ingest, normalize and automate cross-platform revenue data. Gather disparate data and gain key business insights into advertising workflows. And leverage Operative’s AI-based forecasting tool to ensure you’re maximizing the value of your content.

    CONNECTING THE MEDIA ECOSYSTEM

    Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.

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    Let’s talk about how Operative can help your business.