Powering Converged Advertising
The cloud-based solution to power converged media, managing advertising workflows across platforms and inventory types.
UNITE DATA AND WORKFLOWS
Transform advertising and broadcast management with a connected platform. Streamline workflows and utilize next–generation reporting and analytics.
DEPLOY AN AGENTIC WORKFORCE
Execute proposal-to-delivery workflows autonomously. Ensure financial governance by auditing agent decisions with compliance controls.
SPEED TIME TO VALUE
Activate new agents, analytics and integrations on a quarterly basis. Experience immediate value that does not require wholesale transformation.
The Gold Standard for Digital Advertising
Driving tens of billions of dollars of ad revenue for the leading media companies globally.
Broadcast and Streaming Management
Integrated content scheduling, media, rights management, sales and traffic.
Integrated Broadcast Traffic Management
Streamline sales operations, power traffic and billing, and optimize ad placement.
INTELLIGENT MEDIA MANAGEMENT
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From Data Chaos To Data Intelligence
Unify and activate your data with the Operative intelligent media platform. Drive revenue growth by optimizing sales, transforming operations, and delivering campaign outcomes.
Unified Data
Connect data sources to allow for AI-powered tools to optimize yield across converged inventory.
Business insights
Deliver unmatched campaign outcomes through comprehensive access to actionable data.
Business Management
Drive AI-powered advertising sales to optimize yield across converged inventory.
Cloud Platform
Connect platforms, power intelligent workflows, and redefine operations for an AI future.
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From Data Chaos To Data Intelligence
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Unified Data
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Business insights
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Business Management
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Cloud Platform
POWERING CONVERGED ADVERTISING
AOS and Operative.One order management solutions are configured to flexibly manage ad sales and operations for all media businesses.
STREAMING VIDEO
RETAIL MEDIA NETWORKS
DIGITAL PUBLISHERS
DIGITAL AUDIO
The gold standard for streaming video
Managing over 50% of streaming ad revenue globally, Operative.One is the unmatched leader in powering revenue workflows for streaming media companies.
Power your retail media workflows
The retail landscape has changed, and first party data is unlocking new revenue opportunities for online retailers. Operative’s AOS platform was designed and built to support Retail Media needs.
The trusted provider for digital publishers
Increasing advertiser demands are driving greater operational complexity. Digital Publishers now need to meet rigorous performance goals and deliver nearly real-time optimization.
AOS provides a unified platform to meet these increasing needs.
AOS provides a unified platform to meet these increasing needs.
Driving revenue for digital audio companies
AOS helps digital media companies more efficiently monetize audio, video, and display content. Converging digital platforms, AOS is architected to power cross-format advertising workflows, with deep analytics to deliver valuable business insights.
Delivering Business Success for Over 15 Years
Operative customers realize a proven ROI, helping them scale their business and sustain long-term success.
92%
More revenue per AE
56%
More line items per trafficker
12%
Increased CPM’s
LATEST NEWS AND RESOURCES
Operative at IBC: Meet Our New Leadership and See the Future of Broadcast
By The Operative Team
The Operative team will be in Amsterdam meeting with media leaders to discuss how AI, automation, and modern monetization platforms are transforming the audience economy.…
The WNBA Is Winning the Audience Economy
By Sarah Levitt
The WNBA is in hypergrowth mode. Fans and advertisers are onboard. Now the WNBA needs to capture the full value of both. Winning the audience…
The FIFA 2026 World Cup Created a New Benchmark for Sports Media Success
By The Operative Team
The 2026 World Cup was one for the ages. By every standard, it generated a financial windfall for media, advertisers, and FIFA itself. FIFA earned…
Content, Advertising, and Audiences Are Becoming One Business
By Christopher Hession
The companies shaping the future of streaming are making content, advertising, audience development, and monetization decisions together because each decision influences the others. Live sports…