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Customer Type

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Services

Customer Type

National Programmers >
Larger networks that provide national programming.

Multi-Channel Distributors >
Providers that distribute multiple channels of content.

Local Media >
Local media properties that primarily distribute content locally.

Digital Media >
Digital media companies and retail media networks.

Use Cases

Advertising >
Sell & manage digital, linear, and converged advertising.

Content Rights & Management >
Management and compliance for content rights.

Reporting, Analytics, & Insights >
Media analytics, reporting, and business intelligence.

Subscription Management >
Subscription revenue and expense management.

Services

Ad Serving >
Digital ad serving and support.

Managed Services >
Advertising operations managed services and support.
Products >

Converged Advertising

Cloud Enablement

Digital Advertising

Linear Advertising

Content Rights & Management

Reporting, Analytics, & Insights

Subscription Management

Converged Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

Cloud Enablement

AOS CLOUDCORE >
A cloud-based solution to unify disparate applications, normalize cross-platform datasets, and automate business processes.

Digital Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

OPERATIVE.ONE >
An ad management platform for digital publishers, streamlining inventory, planning, and order workflows.

Linear Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

ONAIR >
An ad management platform for linear broadcasters.

IBMS >
A content and rights management platform for linear and nonlinear media.

Broadway >
An end-to-end platform for Multi-Channel Distributors and Program Originators.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

Media Pro >
An ad sales management platform for the Northern European market.

Content Rights & Management

IBMS >
A content and rights management platform for linear and nonlinear media.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

OnAir >
An ad management platform for linear broadcasters.

Reporting, Analytics, & Insights

STAQ >
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.

OnTarget >
A forecasting and optimization solution that leverages machine learning and augmented data.

Subscription Management

MEDEA >
Simplifies affiliate and retransmission fee revenue management for cable networks and broadcast groups.

Nestor >
A solution for MVPDs to manage fees paid for content.
Resources Hub >

Learn about Operative and media technology through blog posts, whitepapers, events, and more.

Blog & Whitepapers

Events
about us >

Operative is on a singular mission to help media companies be successful.

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POWERING THE FUTURE OF MEDIA

Operative solutions drive success for hundreds of the world’s top media companies.

TRANSFORM YOUR BUSINESS WITH AOS

Connect and automate digital and linear revenue workflows to streamline your advertising operations, and deliver real value to your customers. AOS is the industry’s most innovative, cloud-based revenue automation platform.

Unify Systems and Data

Centralize product data and ensure tight integrations.

Automate Operations

Automate the entire quote to cash process.

Drive Insights With Data

Make data a competitive differentiator.

Search for the Right

Solution

MODERNIZE ADVERTISING SALES & OPERATIONS

Linear and digital campaigns continue to evolve. Advertisers have new expectations that require a modern, converged, flexible advertising solution to unify platforms and deliver outcome-driven results.

Explore Advertising Solutions

POWER CONTENT RIGHTS & MANAGEMENT

The explosion in new content delivery platforms creates increased complexity for managing content obligations. Operative’s Content Rights & Management solutions provide comprehensive business management to help streamline the entire content lifecycle.

Explore Content Rights Solutions

GAME-CHANGING ADVERTISING INSIGHTS

Operative’s over 400 integrations and industry-leading business intelligence solution provide a powerful way to ingest, normalize and automate cross-platform revenue data. Gather disparate data and gain key business insights into advertising workflows. And leverage Operative’s AI-based forecasting tool to ensure you’re maximizing the value of your content.

Explore More Insights

CONNECTING THE MEDIA ECOSYSTEM

Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.

See All Integrations

Delivering Business Success for Over 15 Years

Operative customers realize a proven ROI, helping them scale their business and sustain long-term success.

92%

More revenue per AE

56%

More line items per trafficker

12%

Increased CPM’s

LEADING ADVERTISING, ANALYTICS, AND CONTENT PRODUCTS

The cloud-based solution to power modern media, managing advertising workflows across platforms and inventory types.

A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.

A content and rights management platform for linear and nonlinear media scheduling and lifecycle workflows.

An all-in-one ad management platform for linear broadcasters, fully streamlining end-to-end workflows across the business.

SOME OF OUR CUSTOMERS

News and Resources

Blog & Whitepapers

Low CPM’s on News Gives Rise to New Revenue Opportunities for Smart Publishers

Explore the challenges that news publishers are facing in 2023, and how savvy publishers are pivoting for opportunities. Discover the Operative perspective today.

Blog & Whitepapers

Current And Future Programmatic Advertising Trends [2023]

Programmatic media has come a long way in the past few years. Learn more about PMP’s, PG, Deal ID’s, and more in this forward-looking post…

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Operative and Audience Platform Partner to Unlock Next-Gen Currency and Converged Workflows for Advertisers and Media Companies

May 19, 2023 (GLOBE NEWSWIRE): Operative is announcing a partnership with Audience Platform to deliver a groundbreaking end-to-end advertising solution to support next-generation currencies. The…

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Sinclair Turns to Tech To Maximize Ad Revenue

March 3, 2023 (NEXT TV): Sinclair Broadcast Group is rolling out new technology to squeeze more dollars out of its advertising inventory across the company. “We’re…

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Operative Expands AOS Rollout to All Key Verticals

April 12, 2023: Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital. The expanded…

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Events

Webinar: AOS for Digital

In this webinar, you’ll hear how your business can benefit from enhanced features in AOS for Digital. We demonstrate how these enhanced areas of functionality…

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News publishers lament the role of verification firms in the programmatic market

March 14, 2023 (DIGIDAY): Digiday used Operative’s benchmarking data in a recent article lamenting the role of verification firms in the programmatic market.

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