Operative

LEARN MORE Revolutionize Local Linear Sales, Scale an aggregated Audience Network, and prepare your business for Digital and Linear Convergence in a single open platform Introducing AOS LEARN MORE INVESTING IN THE FUTURE OF DIGITAL Operative + Staq Operative + Staq REQUEST AN INVITE Virtual OP/ED Logo LEARN MORE Operative x Fox Operative x Fox LEARN MORE Operative x NBCUniversal
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Digital Beta launches in...

What is the AOS Digital Beta Program?

A month-long initiative that will give you early visibility into our newly transformed digital product. You’ll have a unique opportunity to participate in a defined testing program and provide feedback as we develop the platform.

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AUTOMATING ADVERTISING

THE WORLD IS CHANGING AND MEDIA COMPANIES NEED NEW TOOLS AND STRATEGIES TO ACCELERATE AND MAINTAIN REVENUE GROWTH

With Open Architectures, built in the Cloud for Convergence, Operative helps media companies make the transition from Ratings-Based to Outcome-based Selling

NOW: MEDIA-CENTRIC
GRPs, Impressions
Estimates, People-intensive
Separate End-to-end Systems
Regional, Channel
Hard-wired
Process Complexity
Simple Metrics
Revenue Friction
NEXT: OUTCOMES-FIRST
Outcomes
Data-driven, Automated
Unified, Open Systems: One Catalog / One IO
Aggregated
Untethered
Simplification
Mix and Match Measurements
Revenue accelerator
ADVERTISING ADVERTISING
CONTENT & RIGHTS CONTENT & RIGHTS
SUBSCRIBER REVENUE & COST MANAGEMENT SUBSCRIBER REVENUE & COST MANAGEMENT

TRUSTED BY THE WORLD'S LEADING MEDIA COMPANIES

CBS Bell Media Discovery Channel CBC Seven Globosat Starz Star Reelz A + E Networks Amazon Meredith Univision