Power your retail media workflows
The retail landscape has changed, and first party data is unlocking new revenue opportunities for online retailers. Operative’s AOS platform was designed and built to support Retail Media needs.
Digital Media
THE POWER OF SIMPLICITY
Digital media solutions that combine the myriad of advertising platforms, technologies, and data.
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The Increasing Complexity of Digital Media
Digital media campaigns have become more complex, with increasing demands from advertisers.
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Unified Campaigns
Advertisers expect campaigns to be unified, not fragmented. -
Outcome-Driven Results
Campaigns need to deliver audiences as well as specific outcomes. -
Flexible Execution
Campaign execution needs to be flexible and operate across multiple platforms.
Simplify the Complex with Operative Solutions
Operative solutions enable leading digital media companies to unify their advertising operations and maximize revenue across channels.
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Power Workflows
Manage workflows with flexible tools to automate ad sales and operational processes. -
Drive New Revenue
Supercharge revenue by unlocking real-time revenue insights and speeding time to payment. -
Scale
Grow business on top of an infinitely scalable revenue acceleration platform.
DIGITAL SOLUTIONS
Operative’s AOS order management software is preconfigured to flexibly provide solutions for all digital businesses, including Retail Media Networks, Digital Publishers, and Digital Audio companies.
RETAIL MEDIA NETWORKS
DIGITAL PUBLISHERS
DIGITAL AUDIO
The trusted provider for digital publishers
Increasing advertiser demands are driving greater operational complexity. Digital Publishers now need to meet rigorous performance goals and deliver nearly real-time optimization.
AOS provides a unified platform to meet these increasing needs.
AOS provides a unified platform to meet these increasing needs.
Driving revenue for digital audio companies
AOS helps digital media companies more efficiently monetize audio, video, and display content. Converging digital platforms, AOS is architected to power cross-format advertising workflows, with deep analytics to deliver valuable business insights.
AOS for Digital Media
Connect and automate digital revenue workflows to streamline your advertising operations and fully montetize the value of your media. AOS is the industry’s most innovative, cloud-based revenue automation platform.
Digital Media: Products
News & Resources
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State of Digital Advertising Benchmarking 1H 2023 Report
By Sarah LevittThis report provides 1H’23 insights from our Industry & Advertiser Benchmarking data, with key market trends to help you identify revenue opportunities right now. -
Spring CPM’s Have Sprung
By Sarah LevittAfter a dismal start to the year, CPMs so far in May are 12% below last year. While still not what publishers are hoping to… -
Benchmarking Insights with MSG: Video CPM Trends
By Sarah LevittOur Benchmarking data has always served as a source of truth in good times and times of opportunity. We have compiled a 1H 2023 report… -
Operative to Offer AOS Platform on Google Cloud for Retail Media
Dec. 27, 2022 (GLOBE NEWSWIRE): Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google… -
Build vs Buy: The Hidden Costs of In-House Software Development in 2023
By Christopher HessionUncover the hidden costs of home-grown media technology. Consider scalability, maintenance, integrations, and long-term business goals before you decide. -
Current And Future Programmatic Advertising Trends [2023]
By The Operative TeamProgrammatic media has come a long way in the past few years. Learn more about PMP’s, PG, Deal ID’s, and more in this forward-looking post… -
Harvard Business Review – Quick Take with Glen Ceniza, CTO at Operative
March 3, 2022 (HARVARD BUSINESS REVIEW): The media advertising landscape is transforming dramatically, fueled by the changing media consumption habits across a multitude of platforms… -
Benchmarking Update – 03/30/2023
By Sarah LevittAs we reach the end of Q1, we’re happy to share some positive news heading into the new quarter. While Open CPMs are about 15%… -
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
February 1, 2023 (DIGIDAY): Digiday leans on Operative Benchmarking data in their detailed article about the programmatic market.
CONNECTING THE MEDIA ECOSYSTEM
Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.
