Power your retail media workflows
The retail landscape has changed, and first party data is unlocking new revenue opportunities for online retailers. Operative’s AOS platform was designed and built to support Retail Media needs.
Digital Media
THE POWER OF SIMPLICITY
Digital media solutions that combine the myriad of advertising platforms, technologies, and data.
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The Increasing Complexity of Digital Media
Digital media campaigns have become more complex, with increasing demands from advertisers.
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Unified Campaigns
Advertisers expect campaigns to be unified, not fragmented. -
Outcome-Driven Results
Campaigns need to deliver audiences as well as specific outcomes. -
Flexible Execution
Campaign execution needs to be flexible and operate across multiple platforms.
Simplify the Complex with Operative Solutions
Operative solutions enable leading digital media companies to unify their advertising operations and maximize revenue across channels.
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Power Workflows
Manage workflows with flexible tools to automate ad sales and operational processes. -
Drive New Revenue
Supercharge revenue by unlocking real-time revenue insights and speeding time to payment. -
Scale
Grow business on top of an infinitely scalable revenue acceleration platform.
DIGITAL SOLUTIONS
Operative’s AOS is preconfigured to flexibly provide solutions for all digital businesses, including Retail Media Networks, Digital Publishers, and Digital Audio companies.
RETAIL MEDIA NETWORKS
DIGITAL PUBLISHERS
DIGITAL AUDIO
The trusted provider for digital publishers
Increasing advertiser demands are driving greater operational complexity. Digital Publishers now need to meet rigorous performance goals and deliver nearly real-time optimization.
AOS provides a unified platform to meet these increasing needs.
AOS provides a unified platform to meet these increasing needs.
Driving revenue for digital audio companies
AOS helps digital media companies more efficiently monetize audio, video, and display content. Converging digital platforms, AOS is architected to power cross-format advertising workflows, with deep analytics to deliver valuable business insights.
AOS for Digital Media
Connect and automate digital revenue workflows to streamline your advertising operations and fully montetize the value of your media. AOS is the industry’s most innovative, cloud-based revenue automation platform.
Digital Media: Products
News & Resources
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Benchmarking Update – 03/30/2023
As we reach the end of Q1, we’re happy to share some positive news heading into the new quarter. While Open CPMs are about 15%… -
Webinar: AOS for Digital
In this webinar, you’ll hear how your business can benefit from enhanced features in AOS for Digital. We demonstrate how these enhanced areas of functionality… -
Operative to Offer AOS Platform on Google Cloud for Retail Media
Dec. 27, 2022 (GLOBE NEWSWIRE): Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google… -
News publishers lament the role of verification firms in the programmatic market
March 14, 2023 (DIGIDAY): Digiday used Operative’s benchmarking data in a recent article lamenting the role of verification firms in the programmatic market. -
Webinar: Benchmarking Insights – March 2023
In this webinar from March 2023, we shared key market trends to help you identify revenue opportunities for your business this year. You’ll hear from Abbie Reichner,… -
Martech Interview with Operative CEO Michael Grossi
January 18, 2023 (MARTECH CUBE): In this Q&A, Martech interviewed Michael Grossi, CEO of Operative. Michael Grossi has 30 years of experience in enterprise software… -
OP/ED 2022
OP/ED 2022 brought together the brightest industry leaders in the digital and television space to inspire, empower and prepare each other to be winners in… -
Benchmarking Update – 01/20/2023
As the new year begins, everyone is anxiously anticipating early January CPM performance and what that means for the rest of the quarter. Open CPMs… -
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
February 1, 2023 (DIGIDAY): Digiday leans on Operative Benchmarking data in their detailed article about the programmatic market.
CONNECTING THE MEDIA ECOSYSTEM
Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.
