Current And Future Programmatic Advertising Trends [2023]

By The Operative Team

This article dives into Programmatic Advertising, sharing some of the current trends and opportunities we see coming together to shape the future of programmatic. For those of you new to the digital advertising world, we outlined the basics of programmatic (what is it, how does it work, etc.) in an earlier article.

Programmatic Media in 2023

Programmatic media has come a long way in the last few years. It’s now ubiquitous across all digital channels, including display, video, social, and mobile and CTV. Advances in both technology and business processes have led programmatic to become an essential tool for advertisers and publishers:

What is The Future of Programmatic Advertising?

While we’ve watched (and helped!) programmatic advertising grow significantly over the past few years, there is still plenty of room for innovation. At Operative, we see a variety of trends and opportunities that are coming together to shape the future of programmatic advertising:

We’re excited to be on the forefront of innovation in the media world. Increased advertiser expectations have driven increased operational complexity for publishers. Many leading media companies are beginning to modernize operations in order to compete effectively into the future. With Operative’s AOS, they can sell more effectively, power modern operational workflows, and leverage data more comprehensively – all of which are needed to power modern media businesses.


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