The Operative Team

Managing all of the advertising workflows Is an enormously complex task. Read how Crackle uses Operative.One and STAQ to better manage their advertising workflows and…

Operative recently announced an exciting new partnership with Goldbach Media. This partnership brings AOS to an important market in Europe, where media companies are experiencing…

Join us for this May 1 webinar and learn how we help centralize data, drive revenue, and power automated operational workflows.

We recently sat down with Holly Rae, VP of Product Management at Operative to discuss Adeline, a new assistive AI platform purpose-built to help media…

Media companies are beginning to harness the power of GenAI and ML to transform their advertising sales and operations. Learn about interesting use cases and…

The 2024 Summer Olympics in Paris promise to be a monumental viewership opportunity for NBC. But beyond the athletic feats and global spectacle we traditionally…

Media companies face five key threats today. Learn more about them, as well as detailed strategies to success in 2024. The forces working against publishers…

Media companies grappled with seismic market shifts in 2023. Learn how to arm your sales team with effective solutions & strategies to thrive in 2024.

In the evolving landscape of digital advertising, staying ahead is crucial. This eBook delves into how leading media companies can navigate changing market conditions and…

In this enlightening session, Ben Tatta, Operative's CCO shared his unique insights on current business trends, challenges facing the global media ecosystem, and the vital…