The Operative Team

Sports leagues and teams are thriving in the new Audience Economy. Read how going direct-to-fan is a full business model transformation, and the organizations building…

Digital-first media companies aren't limited by the market, they're limited by their infrastructure. Learn how to unify data, streamline operations, and unlock scalable advertising growth.

AI is already reshaping how advertising gets planned, bought, and optimized. The question isn't whether it will affect your business, it's whether you'll be ahead…

Learn more about the advances we are making to Operative solutions. Register for the webinar to get a firsthand look at our new capabilities, and…

Learn more about the advances we are making to Operative solutions. Register for the webinar to get a firsthand look at our new capabilities, and…

Discover how tariffs, rising vehicle costs, and shifting consumer sentiment are reshaping automotive ad strategies in 2025. Operative’s Auto Ad Spend Report reveals key spend…

Learn more about the advances we are making to Operative solutions. See the recording to get a firsthand look at our new capabilities, and insight…

Watch this exclusive panel from Cannes 20205 featuring NCM, DanAds, and tvbeat for a dynamic conversation on the next frontier of advertising transformation, where AI,…

Local media is evolving, and so are the expectations of advertisers. Explore how media companies can unify their linear and digital ad businesses to deliver…

Google Ad Manager 360 serves as the premium version of Google's ad serving platform. While regular Google Ad Manager handles basic operations effectively, GAM360 is…