Blog & Whitepapers Archives

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Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.

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Blog & Whitepapers

ROI: Your Strategic Compass

By Christopher Hession

A modern, connected tech stack can be the strategic foundation that redefines a company's trajectory. Without it, the pace of change can overwhelm manual processes. With modern tools (such as…

Blog & Whitepapers

Netflix Wins Big on NFL Christmas Gameday

By Ben Tatta

Netflix has entered the live sports linear streaming arena, where events promise both massive audiences and lucrative ad deals.

Blog & Whitepapers

Managed Services in Media Operations: A Conversation with DISH Media

By The Operative Team

We recently sat down with Dan Frank from DISH Media, along with Sarah Levitt and Tom Paradiso, to discuss how managed services have transformed their…

Blog & Whitepapers

Five Trends Shaping Media in 2025

By Ben Tatta

Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and…

Blog & Whitepapers

The Modern Media Dictionary: Get to Know the New Terms Driving TV Ad Sales in 2025

By David Dembowski

Media is moving fast, and a lot of the terms we use to talk about media and advertising have taken on a new meaning. Consider…

Blog & Whitepapers

Convergence Opens An Opportunity for Local Broadcasters

By Michael Blumenthal

The country’s broadcast media companies, both large and small, are composed of hundreds of local sales teams scattered across the country operating almost entirely independently.…

Blog & Whitepapers

eBook: The Future of TV is Linear Streaming

By The Operative Team

Digital and broadcast media companies are embracing linear streaming with a “blended convergence” approach, a hybrid of linear and digital advertising that supports linear-style sales…

Blog & Whitepapers

Sports Advertising Strategies As Australia Looks Ahead to Olympics 2032

By Sophie Herinckx

User Generated Content, or UGC, represents a huge portion of the internet. From TikTok and Instagram to Reddit and Quora, UGC reigns supreme across much…

Blog & Whitepapers

Maximize ROI with AI-Driven Media Solutions

By Christopher Hession

Explore how AI-driven order management solutions can deliver substantial ROI in media workflows and (more importantly) how we can work together to develop a custom…

Blog & Whitepapers

Your Implementation Experience At Operative

By Barry Dyer

Investing in advertising management software is a decision that’s about more than technology. At Operative, we know that your team (or teams) will be using…

Blog & Whitepapers

Data Chaos to Data Intelligence: Unified Advertising Management For Revenue Growth

By The Operative Team

In this data-driven session, Ben Tatta, Chief Commercial Officer at Operative, will examine the key forces shaping the global advertising market, including the rise of…

Blog & Whitepapers

State of Digital Advertising Benchmarking 1H 2024 Report

By Sarah Levitt

The digital publishing world is changing fast, and staying ahead of the curve is more crucial than ever. This free report provides actionable market intelligence…

Blog & Whitepapers

Live Sports Will Drive CTV Ad Models that Borrow from Linear

By Emilia Kraft

Streaming is breaking all sorts of records in 2024, starting with live sports. This year’s Super Bowl was the most streamed ever, boosting Paramount+ by…

Blog & Whitepapers

UGC: A Winning Formula for Media Companies

By Victoria Britt

User Generated Content, or UGC, represents a huge portion of the internet. From TikTok and Instagram to Reddit and Quora, UGC reigns supreme across much…

Blog & Whitepapers

Media Companies Can Work Smarter Not Harder with AI and Strategic Services

By Breena Murray

As Skydance’s plans to acquire Paramount wind their way through court, the question of how many more acquisitions are coming weighs heavily on many media…

Blog & Whitepapers

When Tech Customization is Too Much for Media Companies

By Michelle Wissley

Tech executives often consider “build or buy” when they need a new tech capability. For media companies with digital advertising, content delivery and subscriptions across…

Blog & Whitepapers

Unlocking Media’s Future: Catalysts for Growth

By David Dembowski

Media companies that figure out how to best monetize new growth catalysts and how to most effectively and flexibly manage operational challenges will be the…