Blog & Whitepapers Archives - Page 3 of 5

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Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.

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Blog & Whitepapers

eBook: A Unified Future for Local Media

By The Operative Team

Local media is evolving, and so are the expectations of advertisers. Explore how media companies can unify their linear and digital ad businesses to deliver better results for local clients.…

Blog & Whitepapers

AI Will Change "How You Software"

By Christopher Hession

AI tools are poised to effectively push the traditional software interface into the background. Meaning, instead of "forms and fields", you'll quickly find yourself in…

Blog & Whitepapers

CTV Drives Up CPMs Heading Into Summer While Auto Advertisers Stall

By Sarah Levitt

May Open Market Display CPMs are 20% greater than they were last year at this time (and grew almost 10% compared to last week). Open…

Blog & Whitepapers

Unified Data: The Key to Unlocking Smarter Ad Sales and Operations

By Christopher Hession

For media companies, the fragmentation of content and audiences across a multitude of platforms and channels isn't just a content distribution challenge - it's a…

Blog & Whitepapers

AI Sales CoPilots: Powering the Future of Ad Sales

By The Operative Team

GenAI and ML are ushering in a new era of intelligent automation and optimization for advertising sales. Meet your new Sales CoPilot.

Blog & Whitepapers

Your AI Action Plan: Five Steps to Success

By Christopher Hession

Media companies are increasingly turning to third-party AI/ML solutions to gain a competitive edge. Learn how to develop an actionable plan to successfully integrate and…

Blog & Whitepapers

Streaming Needs Flexibility and Scale to Balance Subscriptions, Advertising and More

By Mike Napodano

Streaming companies have made some big announcements related to bundling and live sports recently. It made us think about the changing state of streaming and…

Blog & Whitepapers

Crackle: Uncovering Opportunity

By The Operative Team

Managing all of the advertising workflows Is an enormously complex task. Read how Crackle uses Operative.One and STAQ to better manage their advertising workflows and…

Blog & Whitepapers

How AI is Revolutionizing Advertising Sales and Ops

By Christopher Hession

Artificial intelligence is rapidly transforming nearly every industry, and the media world is no exception. While AI applications like content personalization and audience analytics have…

Blog & Whitepapers

Operative in Europe - Q&A With Goldbach Media’s Christian Arm

By The Operative Team

Operative recently announced an exciting new partnership with Goldbach Media. This partnership brings AOS to an important market in Europe, where media companies are experiencing…

Blog & Whitepapers

Gen AI Q&A With Holly Rae, Operative VP of Product Management

By The Operative Team

We recently sat down with Holly Rae, VP of Product Management at Operative to discuss Adeline, a new assistive AI platform purpose-built to help media…

Blog & Whitepapers

eBook: The AI Revolution

By The Operative Team

Media companies are beginning to harness the power of GenAI and ML to transform their advertising sales and operations. Learn about interesting use cases and…

Blog & Whitepapers

The Many Paths to Convergence

By Holly Rae

Convergence is the unification of media assets to sell, execute and measure advertising. Learn how media companies can transform their business with converged workflows.

Blog & Whitepapers

The 2024 Olympics: A Golden Moment for Streaming

By The Operative Team

The 2024 Summer Olympics in Paris promise to be a monumental viewership opportunity for NBC. But beyond the athletic feats and global spectacle we traditionally…

Blog & Whitepapers

eBook: 4 Paths to Publisher Success in 2024

By The Operative Team

Media companies face five key threats today. Learn more about them, as well as detailed strategies to success in 2024. The forces working against publishers…

Blog & Whitepapers

The Connected TV Live Sports Bonanza

By David Dembowski

The proliferation of live sports on connected TV creates opportunities for content platforms to offer an engaging combination of content and advertising. Learn more.

Blog & Whitepapers

How Generative AI and Machine Learning Change Advertising

By Ben Tatta

The explosive growth of generative AI combined with ML is taking AI and advertising to another level by permeating every aspect of advertising, from workflows…