After a dismal start to the year, CPMs so far in May are 12% below last year. While still not what publishers are hoping to…

Uncover the hidden costs of home-grown media technology. Consider scalability, maintenance, integrations, and long-term business goals before you decide.

Explore the challenges that news publishers are facing in 2023, and how savvy publishers are pivoting for opportunities. Discover the Operative perspective today.

Programmatic media has come a long way in the past few years. Learn more about PMP's, PG, Deal ID's, and more in this forward-looking post…

As we reach the end of Q1, we're happy to share some positive news heading into the new quarter.  While Open CPMs are about 15%…

In this webinar from March 2023, we shared key market trends to help you identify revenue opportunities for your business this year. You’ll hear from Abbie Reichner,…

As the new year begins, everyone is anxiously anticipating early January CPM performance and what that means for the rest of the quarter.  Open CPMs…

In this webinar from November 2022, you'll hear how your business can benefit from enhanced features in AOS for Digital. We demonstrate how these enhanced…

In this webinar, you'll hear how your business can benefit from enhanced features in AOS for Digital. We demonstrate how these enhanced areas of functionality…

Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.

IBC 2022: Watch as Ben Tatta shared his view of the transformation underway in the global media market.

Programmatic advertising’s effectiveness and efficiency has brought explosive growth, with global spending projected to reach $147 billion by 2023, accounting for 90% of digital display…

OP/ED 2022 brought together the brightest industry leaders in the digital and television space to inspire, empower and prepare each other to be winners in…