The local media industry today presents a striking contrast: while linear broadcast TV continues to generate substantial advertising revenue, the rapid growth of digital platforms…

Operative awarded prestigious "Best Of Show" for AI/ML-based OnTarget, revolutionizing media forecasting with unmatched precision.

NEW YORK, April 03, 2025 (GLOBE NEWSWIRE) -- Operative, the preferred advertising management solution provider for the world's leading media brands, today announced the launch…

We are excited to be attending The Future of TV Advertising in Sydney on April 8th! Schedule time to meet with the team.

March 11, 2025 (NEWSCASTSTUDIO): As the broadcast industry converges on Las Vegas for the 2025 NAB Show, monetization is set to be prominent in discussions with…

Struggling to forecast audences with confidence? Learn how top media companies are using predictive analytics—and OnTarget—to stay ahead. Download the free eBook now.

The future of TV has arrived—and it’s streaming. Not “someday.” Not “soon.” Now. Every signal from the market points in the same direction: broadcast is…

Join us for this May 7 webinar and learn how we help centralize data, drive revenue, and power automated operational workflows.

We are excited to be attending NAB 2025 from April 5th-9th! Schedule time to meet with Operative's leadership team.

We are excited to be attending RampUp February 25th-27th! Schedule time to meet with the team today!

February 20, 2025 (THE MEDIA LEADER): As more live sports move to streaming, media companies must sell advertising against their content across different platforms in…

February 13, 2025 (NEWSCASTSTUDIO): In this second installment of the Industry Insights roundtable on AI and emerging tech, technology vendors examine how artificial intelligence changes content personalization…

February 18, 2025 (STREAMING MEDIA): If 2024 was the year of live-streaming sports, 2025 is the year of live-streaming ad innovation. With massive audiences that…

Remember when TV audiences gathered around to watch major events like the Super Bowl? They still do. But not like before. The Super Bowl still…

January 28, 2025 (IBC 365): January has only just come to an end, but we are already looking ahead to the next IBC, which takes…

January 3, 2025 (TVBEUROPE): In the second of TVBEurope's special features looking at expectations for the year ahead, we focus on media delivery, consumption and…