Resources Archive - Operative

Solutions >

Customer Type

Use Cases

Services

Customer Type

National Programmers >
Larger networks that provide national programming.

Multi-Channel Distributors >
Providers that distribute multiple channels of content.

Local Media >
Local media properties that primarily distribute content locally.

Digital Media >
Digital media companies and retail media networks.

Use Cases

Advertising >
Sell & manage digital, linear, and converged advertising.

Content Rights & Management >
Management and compliance for content rights.

Reporting, Analytics, & Insights >
Media analytics, reporting, and business intelligence.

Subscription Management >
Subscription revenue and expense management.

Services

Ad Serving >
Digital ad serving and support.

Managed Services >
Advertising operations managed services and support.
Products >

Converged Advertising

Cloud Enablement

Digital Advertising

Linear Advertising

Content Rights & Management

Reporting, Analytics, & Insights

Subscription Management

Converged Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

Cloud Enablement

AOS CLOUDCORE >
A cloud-based solution to unify disparate applications, normalize cross-platform datasets, and automate business processes.

Digital Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

OPERATIVE.ONE >
An ad management platform for digital publishers, streamlining inventory, planning, and order workflows.

Linear Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

ONAIR >
An ad management platform for linear broadcasters.

IBMS >
A content and rights management platform for linear and nonlinear media.

Broadway >
An end-to-end platform for Multi-Channel Distributors and Program Originators.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

Media Pro >
An ad sales management platform for the Northern European market.

Content Rights & Management

IBMS >
A content and rights management platform for linear and nonlinear media.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

OnAir >
An ad management platform for linear broadcasters.

Reporting, Analytics, & Insights

STAQ >
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.

OnTarget >
A forecasting and optimization solution that leverages machine learning and augmented data.

Subscription Management

MEDEA >
Simplifies affiliate and retransmission fee revenue management for cable networks and broadcast groups.

Nestor >
A solution for MVPDs to manage fees paid for content.
Resources Hub >

Learn about Operative and media technology through blog posts, whitepapers, events, and more.

Blog & Whitepapers

Events
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RESOURCES HUB

Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.

Blog & Whitepapers

EBOOK: 5 Ways to turn AdOps into a Revenue Engine

By The Operative Team

AdOps is the control center at the heart of a media company’s advertising business. But if your AdOps team is stuck in reaction mode, you are leaving revenue on the…

All Blog & Whitepapers Events

Events

Meet Operative at EGTA Marketing & Sales Meeting 2023

We are excited to be attending EGTA Marketing and Sales Meeting in Riga Latvia on October 5th! Operative's Chief Commercial Officer, Ben Tatta, is speaking…

Events

Webinar: Elevate Your Advertising Strategies AOS: Investing In The Future Of Digital

By The Operative Team

In this webinar you will hear from Operative's leadership team on about new product updates and gain a deeper understanding of how we're invested in…

Events

Webinar: Elevate Your Advertising Strategies: What’s New With Operative, Our Digital Strategy And Op1

By The Operative Team

This webinar is the the first in a set of webinars designed to keep you informed about new product updates and leave with a deeper…

Blog & Whitepapers

EBOOK: 5 Ways to turn AdOps into a Revenue Engine

By The Operative Team

AdOps is the control center at the heart of a media company’s advertising business. But if your AdOps team is stuck in reaction mode, you…

Events

Join Operative and DanAds at IBC 2023

We are excited to be attending IBC September 15-18th! Operative and DanAds will be hosting a joint happy hour on Sunday, September 17th

Blog & Whitepapers

State of Digital Advertising Benchmarking 1H 2023 Report

By Sarah Levitt

This report provides 1H'23 insights from our Industry & Advertiser Benchmarking data, with key market trends to help you identify revenue opportunities right now.

Blog & Whitepapers

The Upside and Downside of the Proliferation of Retail Media Networks

By Peter Schultz

Without question, retail media networks are experiencing a time of phenomenal growth. Spend on retail media networks is growing at a healthy pace even as…

Blog & Whitepapers

FAST Channels Require a Modern Approach to Advertising Management

By Christopher Hession

The growth of FAST heightens the need for effective advertising management solutions that cater to the unique requirements of FAST channels and aggregators.

Events

Join Operative at Google Next 2023

We are excited to be attending Google Next August 29-31st! Operative is hosting a joint happy hour with Google on Tuesday, August 29th

Blog & Whitepapers

Benchmarking Insights with MSG: Video CPM Trends

By Sarah Levitt

Our Benchmarking data has always served as a source of truth in good times and times of opportunity. We have compiled a 1H 2023 report…

Blog & Whitepapers

Less (Down) Is More

By Sarah Levitt

Interestingly, the CPM trends in 2023 closely mirror those of 2022 and 2021, however this year we didn’t see as large a drop to start…

Blog & Whitepapers

Operative Managed Services - Guarantee More Value for Your Investment

By Tom Paradiso

Over time, managing an AdOps team can be costly in two different ways. If you’re under-resourced, you can miss out on potential revenue with sub-par…

Blog & Whitepapers

Q&A With Glen Ceniza, Operative CTO

By The Operative Team

We recently sat down with Glen Ceniza, Operative’s Chief Technology Officer, to discuss his technology vision and how he approaches the difficult challenge of providing…

Events

Join Operative at IBC 2023

We'll be in Amsterdam for IBC and would love to connect about some of the trends we're seeing in the industry, how they're impacting your…

Blog & Whitepapers

CPMs Find Hope In Private Market

By Sarah Levitt

In just the last week of Q2, Private Auction ad revenue was up 15% Y/Y and Preferred Deal was up a staggering 35%! While we…

Blog & Whitepapers

Data Fragmentation: The Challenges, Costs, and How to Solve for It

By Christopher Hession

New technologies have made media consumption and data more fragmented than ever before. See the real costs for publishers and Operative's solution.