Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization

Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.

Webinar: Getting the Most from Your OMS Digital Platform

Operative.One® offers better usability, performance and feature flexibility than any other Digital OMS in the market. Learn from our product experts in our Best Practices webinar that highlights how Operative.One® is built to scale with your business.

Fox Case Study

The Challenge In a large-scale attempt to expand its program offerings in Finland, FNG Europe needed a way to reach new buyers across local and global TV & digital, and at the right price points. The problem was, they didn’t have the time or resources to seamlessly manage, book or sell additional inventory. That’s when

Outdoor Sportsman Group Case Study

The Challenge Outdoor Sportsman Group was sending most of their inventory to programmatic channels but was struggling to gain revenue and maximize yield. After a multi-company merger, forming Outdoor Sportsman Group, they were looking to create a strategy for improving programmatic performance and ensure that yield would be maximized for every impression, both programmatic and

SheKnows Media Case Study

The Challenge Prior to Operative, the company had trouble planning, tracking and delivering what they were selling. Throughout the delivery process, multiple teams were using excel spreadsheets and manual processes that was misaligned, prone to errors, and very time consuming. At the same time, billing was extremely difficult because it required a lot of manual

Scripps Networks Interactive Testimonial

The Scripps Network Interactive Company is an award-winning broadcasting company with both digital media brands as well as traditional television and radio platforms.  Before Operative, Scripps used their own legacy system to manage ads and billing across channels which made their ad product catalog very disorganized and difficult to navigate. Murray and Overstreet recognized that

TV Globo Testimonial

Globo is the largest commercial TV network in South America and the second-largest commercial TV network in annual revenue worldwide. With 122 broadcasting stations In Brazil,  Globo TV delivers programming to more than 183 million visitors, 99.5% of the entire Brazilian population. Before Operative, Globo’s ad operations teams led by Silvio Veloso Head of IT

Univision Communications Testimonial

Univision Communications is the first and leading Hispanic television network, which includes the Fusion TV channel, and digital publications The Chive and The Root. Univision released a statement that they closed out 2017 “as the No. 1 Spanish-Language Network in Primetime for the 25th consecutive year across key demos.” With an average audience of over