June 24, 2025 (THEMEDIALEADER): Women's sports are seeing a coordinated rise across live broadcasts, streaming, and digital platforms. Instead of gradual growth, it’s a rapid,…

Today’s sales environments require agility, scale, and automation. Modern OMS platforms like AOS have become essential for streamlining operations, reducing manual work, and exceeding client…

Local media is evolving, and so are the expectations of advertisers. Explore how media companies can unify their linear and digital ad businesses to deliver…

Authentication is finally taking center stage as a key differentiator in the digital ad ecosystem. Amazon and Roku recently announced a partnership that unites the…

For decades, television was the ultimate one-to-many medium. Prime time meant mass reach. But today the promise of addressable advertising — delivering tailored messages to…

The age of linear TV has reached a tipping point and many media companies are reassessing their business to build for the future while continuing…

Google Ad Manager 360 serves as the premium version of Google's ad serving platform. While regular Google Ad Manager handles basic operations effectively, GAM360 is…

NEW YORK, June 09, 2025 (GLOBE NEWSWIRE) -- Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and…

Meet Operative in Cannes! RSVP today for our networking and panel session on June 18th.

We are excited to be attending IBC from September 12th-15th! Schedule time to meet with Operative and the leadership team.

May 30, 2025 (THEMEDIALEADER): Conventional forecasting has become outdated amid a fast-moving, complex landscape. The growth of AI and machine learning means predictive analytics can…

NEW YORK, June 03, 2025 (GLOBE NEWSWIRE) -- Operative, the preferred advertising management solution provider for the world’s leading media brands, today announced the launch…

May 28, 2025 (TVNEWSCHECK): Media companies face a key decision this year to focus top CTV inventory on direct premium sales or leverage technology for…

May 27, 2025 (ADEXCHANGER): Even with the amazing storylines, this season brought a steep decline in local TV viewership across several markets, with viewership for multiple teams…

May 16, 2025 (TVBEUROPE): Explore how major sports events like the FA Cup Final can help broadcasters marry their old and new processes to create…

May 8, 2025 (STREAMING MEDIA): AI is reinventing the way media companies can analyze their business, from precise forecasts to finding new business opportunities to…