Resources Archive - Operative

Solutions >

Customer Type

Use Cases

Services

Customer Type

National Programmers >
Larger networks that provide national programming.

Multi-Channel Distributors >
Providers that distribute multiple channels of content.

Local Media >
Local media properties that primarily distribute content locally.

Digital Media >
Digital media companies and retail media networks.

Use Cases

Advertising >
Sell & manage digital, linear, and converged advertising.

Content Rights & Management >
Management and compliance for content rights.

Reporting, Analytics, & Insights >
Media analytics, reporting, and business intelligence.

Subscription Management >
Subscription revenue and expense management.

Services

Ad Serving >
Digital ad serving and support.

Managed Services >
Advertising operations managed services and support.
Products >

Converged Advertising

Cloud Enablement

Digital Advertising

Linear Advertising

Content Rights & Management

Reporting, Analytics, & Insights

Subscription Management

Converged Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

Cloud Enablement

AOS CLOUDCORE >
A cloud-based solution to unify disparate applications, normalize cross-platform datasets, and automate business processes.

Digital Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

OPERATIVE.ONE >
An ad management platform for digital publishers, streamlining inventory, planning, and order workflows.

Linear Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

ONAIR >
An ad management platform for linear broadcasters.

IBMS >
A content and rights management platform for linear and nonlinear media.

Broadway >
An end-to-end platform for Multi-Channel Distributors and Program Originators.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

Media Pro >
An ad sales management platform for the Northern European market.

Content Rights & Management

IBMS >
A content and rights management platform for linear and nonlinear media.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

OnAir >
An ad management platform for linear broadcasters.

Reporting, Analytics, & Insights

STAQ >
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.

OnTarget >
A forecasting and optimization solution that leverages machine learning and augmented data.

Subscription Management

MEDEA >
Simplifies affiliate and retransmission fee revenue management for cable networks and broadcast groups.

Nestor >
A solution for MVPDs to manage fees paid for content.
Resources Hub >

Learn about Operative and media technology through blog posts, whitepapers, events, and more.

Blog & Whitepapers

Events
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RESOURCES HUB

Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.

Blog & Whitepapers

EBOOK: 5 Ways to turn AdOps into a Revenue Engine

By The Operative Team

AdOps is the control center at the heart of a media company’s advertising business. But if your AdOps team is stuck in reaction mode, you are leaving revenue on the…

All Blog & Whitepapers Events

Blog & Whitepapers

How Retail Media Networks Are Applying First-Party Data to Connected TV

By Ben Tatta

Retail media networks (RMNs) such as Amazon Ads and Walmart Connect are flourishing because of a precious commodity: first-party data. Syncing RMNs with CTV makes…

Events

Meet Operative at The Future of TV Advertising Global 2023

We are excited to be attending The Future of TV Advertising Global from December 5th-6th! Schedule time to meet with the team.

Events

Meet Operative at SportsPro Madrid 2023

We are excited to be attending SportsPro Madrid from November 28th-30th! Schedule time to meet with the team.

Blog & Whitepapers

Benchmarking Insights with MSG: 2023 Holiday Forecast

By Sarah Levitt

As we navigate the ever-evolving landscape of digital advertising, a retrospective glance at last year’s Holiday season sets the stage for understanding the current pulse…

Blog & Whitepapers

Unveiling the Future of Global Media Management for Revenue Growth

By The Operative Team

In this enlightening session, Ben Tatta, Operative's CCO shared his unique insights on current business trends, challenges facing the global media ecosystem, and the vital…

Events

Meet Operative at Matrix Media Ad Sales Summit 2023

We are excited to be attending Matrix's Media Ad Sale Summit in Fort Lauderdale from November 8th-10th! Schedule time to meet with the team.

Blog & Whitepapers

Fireside Chat with Ben Tatta, Operative's CCO, and Johan Liljedlund, DanAds' CTO

By The Operative Team

Ben Tatta, Operative's Chief Commercial Officer, recently sat down with Johan Liljelund, Chief Technology Officer of DanAds, to discuss the recent partnership between the two…

Events

Meet Operative at Path to Purchase 2023

We are excited to be attending Path to Purchase in St. Louis from November 7th-9th! Schedule time to meet with the team!

Blog & Whitepapers

Streaming Media Trends: Dynamic Content Optimization

By The Operative Team

Streaming media companies are increasingly using dynamic content optimization (DCO, also referred to as "dynamic creative optimization") to deliver personalized and relevant ads to their…

Blog & Whitepapers

The Evolving World of Digital Advertising and its Impact on Publishers

By Christopher Hession

The last decade has seen tectonic shifts in how digital publishers operate. Operative is helping our customers successfully navigate the next decade of transformation in…

Events

Meet Operative at NAB Show New York 2023

We are excited to be attending NAB Show New York 2023 at the Javits Center from October 24th-26th! Schedule time to meet with the team!

Blog & Whitepapers

Benchmarking Insights with MSG: Advertising Data Trends

By Sarah Levitt

Watch as Matthew Goldstein -- our expert advertising analyst -- shares brand level advertiser insights to help shed light on revenue opportunities for the rest…

Blog & Whitepapers

Operative Gives Streamers Flexibility and Scale: Q&A with David Dembowski

By The Operative Team

AVOD and FAST have been on an incredible growth curve over the last 3-5 years. The platforms offer an attractive mix of linear and digital…

Events

Meet Operative at EGTA Marketing & Sales Meeting 2023

We are excited to be attending EGTA Marketing and Sales Meeting in Riga Latvia on October 5th! Operative's Chief Commercial Officer, Ben Tatta, is speaking…

Events

Webinar: Elevate Your Advertising Strategies AOS: Investing In The Future Of Digital

By The Operative Team

In this webinar you will hear from Operative's leadership team on about new product updates and gain a deeper understanding of how we're invested in…

Events

Webinar: Elevate Your Advertising Strategies: What’s New With Operative, Our Digital Strategy And Op1

By The Operative Team

This webinar is the the first in a set of webinars designed to keep you informed about new product updates and leave with a deeper…