Traditional Linear

TRANSFORM LINEAR AD OPERATIONS

Streamline linear ad sales with Operative broadcast traffic management solutions
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Industry-Leading Solutions for Linear

Operative’s linear advertising products address the business needs of networks all around the globe.

  • Unified Ad Sales, Management, Traffic & Billing​

    AOS + OnAir is an integrated solution that lets local and network stations manage linear and digital workflows.

  • Content & Rights Management

    IBMS connects data across linear and non-linear scheduling to maximize value through the entire content life cycle.

  • Ad Trafficking, Billing & Sales

    Broadway enables cable networks and broadcast stations to manage ad operations and optimize revenue.

  • Program Scheduling & Rights Management

    SIMS helps cable networks and broadcasters manage scheduling, content & rights, and finances.
Read the eBook: The AI Revolution

Linear Transformation

Evolve linear operations into a future-ready engine of growth to stay relevant and competitive in a digital-first world.

  • Consolidate Systems

    Standardize onto a single platform that can streamline operations, reduce costs, and foster cross-team collaboration.

  • Redesign Workflows

    Blend linear and digital into a single, cohesive process to unlock the full potential of your inventory.

  • Centralize Data

    Create a foundation for advanced insights and AI-driven decision-making to drive organizational efficiencies.
The Strategic Catalyst to Driving Linear Transformation

The Linear Leader for Two Decades

We’re proud that Operative solutions have been powering advertising, content, and operational workflows at leading networks and broadcasters for over 20 years.

50%

of the Top-10 most watched US networks use OnAir

>49%

of television & streaming viewing hours in the US are powered by Operative solutions

96%

of the Top-25 most-watched telecasts in 2023 were sold, trafficked and invoiced via OnAir

Linear Media: Products

The cloud-based solution to power modern media, managing advertising workflows across platforms and inventory types.
An end-to-end platform for linear broadcasters to streamline workflows across the business with ad management, rights and scheduling, and program repository management capabilities.
An end-to-end broadcast and streaming management platform for media companies with integrated content scheduling, media, rights management, sales and traffic capabilities.
An end-to-end platform for Multi-Channel Distributors and Program Originators, providing a single platform to manage ad sales, traffic operations, promotions, stewardship, programming, and finance.

News & Resources

CONNECTING THE MEDIA ECOSYSTEM

Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.

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Let’s discuss how Operative solutions can help your business