Linear Streaming

The Future of TV Is Linear Streaming

Transform Your Ad Operations for the Streaming Era
Talk to a Linear Expert

Linear Transformation

Maintain predictable linear-style sales while leveraging the promise of digital delivery.

  • Consolidate Systems

    Standardize onto a single platform that can streamline operations, reduce costs, and foster cross-team collaboration.

  • Digital Execution, Linear Logic

    Blend linear and digital into a single, cohesive process to unlock the full potential of your inventory.

  • Centralize Data

    Create a foundation for advanced insights and AI-driven decision-making to drive organizational efficiencies.
Read the EBook: The Future of TV is Linear Streaming

The Era of Linear Streaming Is Now

Deliver premium campaigns with linear discipline and digital scale. All in one platform.

  • Optimize for Advertisers

    Live and premium content – especially sports – are increasingly streamed, but brands still expect the structure of linear ad delivery

  • Digital Execution, Linear Logic

    Apply linear scheduling rules within streaming environments effortlessly

  • Modern measurement

    Measure impressions, not ratings
Streaming’s Future Is Live Sports. The Winners Pick the Right OMS

The Linear Leader for Two Decades

We’re proud that Operative solutions are the backbone powering advertising, content, and operational workflows at leading networks and streamers

>90%

of games in the 2025 NFL season will be streamed on platforms powered by Operative

>60%

of overall television & streaming viewing hours in the US are powered by Operative solutions

100%

of the 2024 Olympic Games were streamed live in the US on Peacock – a platform powered by Operative

Linear Streaming: Products

AI-powered converged media platform for companies to automate advertising sales across digital and linear channels.
Market-leading advertising management platform for digital publishers to streamline inventory, planning and order workflows.
Cloud-based reporting and analytics tool to help media companies aggregate, normalize, and automate revenue data.
Assistive AI platform purpose-built to help media companies infinitely optimize inventory, speed sales, and accelerate work.

NEWS & RESOURCES

CONNECTING THE MEDIA ECOSYSTEM

Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.

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Let’s discuss how Operative solutions can help your business