eBook: The Future of TV is Linear Streaming
Digital and broadcast media companies are embracing linear streaming with a “blended convergence” approach, a hybrid of linear and digital advertising that supports linear-style sales and digital delivery. No matter which side a media company started from – linear or digital – they are moving into a shared space where elements of linear, such as premium spots, merge with data-centric elements of digital such as unification, targeting and automation.
Operative’s latest Guide, The Future of TV is Linear Streaming, explains what linear streaming is, how live streaming is transforming ad sales, and provides a playbook for success.
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