Your New AI Companion
Meet Adeline, the assistive AI platform coming soon to Operative media solutions.
Why Global Sports Need a Modern OMS ✨
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INDUSTRY-LEADING PRODUCTS FOR ADVERTISING MANAGEMENT
Operative powers hundreds of the world’s largest media companies with proven tools to manage content, advertising, and analytics.
Powering Converged Advertising
The cloud-based solution to power converged media, managing advertising workflows across platforms and inventory types.
The Gold Standard for Digital Advertising
Driving tens of billions of dollars of ad revenue for the leading media companies globally.
Revenue-Driving Analytics & Insights
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.
High-ROI Transformation, Faster
TRANSFORM LINEAR MEDIA
Evolve linear operations into a future-ready digital growth engine.
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Consolidate systems, drive data intelligence
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Blended convergence: unified linear and digital
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Optimize yield through AI-powered sales
GET A CUSTOM ROI ANALYSIS
ROI is critical in today’s competitive business environment. That’s why we’ve focused on ensuring true ROI for your technology investment.
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Speed time spent managing RFP’s by up to 90%
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Create media plans in minutes, not days
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Cut time spent managing orders by up to 75%
INTELLIGENT MEDIA MANAGEMENT
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From Data Chaos To Data Intelligence
Unify and activate your data with the Operative intelligent media platform. Drive revenue growth by optimizing sales, transforming operations, and delivering campaign outcomes.
Unified Data
Connect data sources to allow for AI-powered tools to optimize yield across converged inventory.
Business insights
Deliver unmatched campaign outcomes through comprehensive access to actionable data.
Business Management
Drive AI-powered advertising sales to optimize yield across converged inventory.
Cloud Platform
Connect platforms, power intelligent workflows, and redefine operations for an AI future.
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From Data Chaos To Data Intelligence
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Unified Data
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Business insights
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Business Management
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Cloud Platform
LATEST NEWS AND RESOURCES
The NFL’s Thanksgiving Transformation from Tradition to Tech
By Christopher Hession
Thanksgiving football used to be a passive, no-frills ritual: one analog screen, one game at a time. The schedule looked much like it does today…
As sports media evolves, fan engagement is the name of the game
November 13, 2025 (STREAMTV INSIDER): At Operative’s GameOn event Thursday, leaders from different parts of the sports media ecosystem came together to share insights on the evolving…
The Six Big Advertising Trends that Will Shape Live Streaming in 2026
October 28, 2025 (STREAMING MEDIA): Millions of people are abandoning linear for streaming, with live sports causing the biggest shift of all. As audiences embrace…
Operative Announces New CEO to Drive Next Phase of Growth
NEW YORK, October 30, 2025 (GLOBE NEWSWIRE) — Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next step in…
Delivering Business Success for Over 15 Years
Operative customers realize a proven ROI, helping them scale their business and sustain long-term success.
92%
More revenue per AE
56%
More line items per trafficker
12%
Increased CPM’s
POWERING CONVERGED ADVERTISING
AOS and Operative.One order management solutions are configured to flexibly manage ad sales and operations for all media businesses.
STREAMING VIDEO
RETAIL MEDIA NETWORKS
DIGITAL PUBLISHERS
DIGITAL AUDIO
The gold standard for streaming video
Managing over 50% of streaming ad revenue globally, Operative.One is the unmatched leader in powering revenue workflows for streaming media companies.
Power your retail media workflows
The retail landscape has changed, and first party data is unlocking new revenue opportunities for online retailers. Operative’s AOS platform was designed and built to support Retail Media needs.
The trusted provider for digital publishers
Increasing advertiser demands are driving greater operational complexity. Digital Publishers now need to meet rigorous performance goals and deliver nearly real-time optimization.
AOS provides a unified platform to meet these increasing needs.
AOS provides a unified platform to meet these increasing needs.
Driving revenue for digital audio companies
AOS helps digital media companies more efficiently monetize audio, video, and display content. Converging digital platforms, AOS is architected to power cross-format advertising workflows, with deep analytics to deliver valuable business insights.
MODERNIZE ADVERTISING SALES & OPERATIONS
Linear and digital campaigns continue to evolve. Advertisers have new expectations that require a modern, converged, flexible advertising solution to unify platforms and deliver outcome-driven results.
POWER CONTENT RIGHTS & MANAGEMENT
The explosion in new content delivery platforms creates increased complexity for managing content obligations. Operative’s Content Rights & Management solutions provide comprehensive business management to help streamline the entire content lifecycle.
GAME-CHANGING ADVERTISING INSIGHTS
Operative’s over 400 integrations and industry-leading business intelligence solution provide a powerful way to ingest, normalize and automate cross-platform revenue data. Gather disparate data and gain key business insights into advertising workflows. And leverage Operative’s AI-based forecasting tool to ensure you’re maximizing the value of your content.