eBook: The AI Revolution
By The Operative Team
2024 AI Guide for Media Companies
Media companies are beginning to harness the power of AI and ML to transform their advertising sales and operations. The integration of GenAI and ML capabilities into core business strategies is reshaping how data and resources are utilized, how people do their jobs, and how companies can thrive over the next decade.
This eBook focuses on a few of the key AI-led opportunities some of the leading media companies are working on today. It also discusses many of the transformative use cases for AI and ML within advertising sales and operations processes. Some examples discussed in the ebook include:
- Sales Proposal Generation
- Optimized Campaign Planning
- Analytics and Reporting
- Intelligent Task Automation
We hope it sparks ideas for how AI and ML can help in your organization. Fill out the form to download.
Related Resources Posts
By The Operative Team
Managing all of the advertising workflows Is an enormously complex task. Read how Crackle uses Operative.One and STAQ to better manage their advertising workflows and…
How AI is Revolutionizing Advertising Sales and Ops
By Christopher Hession
Artificial intelligence is rapidly transforming nearly every industry, and the media world is no exception. While AI applications like content personalization and audience analytics have…
Operative in Europe – Q&A With Goldbach Media’s Christian Arm
By The Operative Team
Operative recently announced an exciting new partnership with Goldbach Media. This partnership brings AOS to an important market in Europe, where media companies are experiencing…
Gen AI Q&A With Holly Rae, Operative VP of Product Management
By The Operative Team
We recently sat down with Holly Rae, VP of Product Management at Operative to discuss Adeline, a new assistive AI platform purpose-built to help media…