ADVERTISING SALES MANAGEMENT

SUPERCHARGE SALES. POWER WORKFLOWS.

Sell and manage advertising — linear, digital, and converged — with Operative’s media management solutions
GET STARTED

Increased Operational Complexity

We now operate in a cross-platform world, and advertisers have increased expectations.

  • Explosive Growth of Ad Channels

    Rapid growth of SVOD, FAST, CTV, and mobile has made advertising exponentially more complex.

  • Multi-Platform Environment

    Audiences consume content via multiple delivery methods and platforms. Advertisers demand audience-focused campaigns.

  • Outcomes Not Ratings

    Advertisers want outcomes. Media companies need to deliver.

Simplify & Streamline

Operative provides the platform and tools for media companies of any size to unify complex ad operations and drive revenue and efficiency.

  • Unify

    Connect and centralize ad technologies and data – both linear and digital.

  • Automate

    Converge and automate ad operations across the entire pitch to pay workflows.

  • Sell More

    Drive more sales with better campaign visibility and data across platforms.

Leading Media Companies Get It

Their vision: unify data and platforms, automate operations, and drive insights with data.

  • Automated Data Flows

    Planning and proposals, deal maintenance, stewardship, and billing can all be automated across platforms.

  • Analytics & Insights

    Comprehensive media analytics is critical to help maximize the value of inventory and deliver revenue-driving insights.

  • Converged Business

    We’ve entered an era of converged advertising data and technologies – from products & packaging to inventory management and multi-format measurement.

Our Products to Manage Advertising

The cloud-based solution to power modern media, managing advertising workflows across platforms and inventory types.
An ad management platform for digital publishers, streamlining inventory, planning, and order workflows.
An end-to-end platform for Multi-Channel Distributors and Program Originators, providing a single platform to manage ad sales, traffic operations, promotions, stewardship, programming, and finance.
A content and rights management platform for linear and nonlinear media scheduling and lifecycle workflows.
An all-in-one ad management platform for linear broadcasters, fully streamlining end-to-end workflows across the business.
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.
A program management solution providing broadcast stations, cable networks and group owners with tools to effectively manage scheduling, contract rights and finances of their program…

GET STARTED

Fill out the form and an Operative Expert will contact you within the next 1-2 business days.

Advertising News & Resources

Contact Us

Let’s discuss how Operative solutions can help your business