Connect and unify your advertising operations to drive increased efficiency and maximize revenue.
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Modern Advertising Operations is Complex

Disparate data sources, changing sales processes, and complex ad packages create challenges for cable networks and broadcast stations.

  • Complex Sales Process

    The sales process can be complex with multiple ratecards, disparate sales inventory, and diverse advertising packages.
  • Inefficient Traffic & Billing

    Traffic & Billing can be cumbersome, dealing with rigid systems and disparate data sources.
  • Challenging Delivery

    Stewardship and delivery is often difficult and imprecise to properly satisfy client commitments.

An End-to-End Solution for Advertising Operations

Broadway provides cable networks and broadcast stations a single platform to manage ad operations and optimize revenue.

  • Power Sales

    Simplify the complexities associated with multiple ratecards, new sales inventory, and diverse packages across traditional linear, OTT, and FAST.
  • Speed Traffic & Billing

    Drive greater productivity for your network’s ad sales operations team and make better decisions as a result.
  • Drive Improved Stewardship

    Manage delivery more precisely and cost-effectively, satisfying deal obligations and maximizing advertising yields.

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Let’s discuss how Operative solutions can help your business