STREAMLINE AD OPERATIONS
Connect and unify your advertising operations to drive increased efficiency and maximize revenue.
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Modern Advertising Operations is Complex
Disparate data sources, changing sales processes, and complex ad packages create challenges for cable networks and broadcast stations.
Complex Sales ProcessThe sales process can be complex with multiple ratecards, disparate sales inventory, and diverse advertising packages.
Inefficient Traffic & BillingTraffic & Billing can be cumbersome, dealing with rigid systems and disparate data sources.
Challenging DeliveryStewardship and delivery is often difficult and imprecise to properly satisfy client commitments.
An End-to-End Solution for Advertising Operations
Broadway provides cable networks and broadcast stations a single platform to manage ad operations and optimize revenue.
Power SalesSimplify the complexities associated with multiple ratecards, new sales inventory, and diverse packages across traditional linear, OTT, and FAST.
Speed Traffic & BillingDrive greater productivity for your network’s ad sales operations team and make better decisions as a result.
Drive Improved StewardshipManage delivery more precisely and cost-effectively, satisfying deal obligations and maximizing advertising yields.