Next-generation business intelligence platform for media companies who need to understand, govern, and act on revenue data.
Bring intelligent automation to media monetization
Win in an era of omnichannel platforms and digital-first distribution. The Operative Unified Platform combines open design with a layered, native AI architecture. Use Operative solutions directly, or integrate them with internal enterprise platforms. Activate data as a strategic asset with agentic automation that reimagines workflows at scale.
Omnichannel Management
Drive intelligent advertising and broadcast workflows across linear and digital channels for any organization.
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AOS Advanced Solutions
Streamline workflows from opportunity to close with CRM, inventory and migration. -
BOS
Transform broadcast management with cloud-native intelligence and agentic automation. -
MAX
Unlock product enhancements with dedicated capacity contracted to meet your priorities.
Connected Intelligence
Unify cross-platform data to enable AI-powered visualizations and business insights.
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Insights
Connect revenue data to an intelligence layer to get actionable answers you can trust. -
Integration Exchange
Discover, activate, and govern your full Operative integration ecosystem.
Smart Workforce
Continuously optimize business processes with a highly configurable agentic AI platform.
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Workforce
Deploy domain-aware agents that execute ad sales and broadcast operations end-to-end with trust built in. -
Platform
Connect advertising and broadcast management solutions to intelligent automations through one secure platform.
Cross-platform solutions
Modernize existing investments while enabling innovation
Agentic AI platform for ad sales and broadcast operations teams who need to execute workflows autonomously and at scale.
A set of premium capabilities built on the Operative platform
NEWS & RESOURCES
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Operative Launches Unified Platform to Transform Advertising & Broadcast Management
Operative today announced a comprehensive slate of new products developed on its unified platform to provide media companies with intelligence and automation capabilities that integrate… -
Operative Launches AOS Insights: Advanced Business Intelligence To Drive Real-Time Revenue Generation For Media Companies
NEW YORK, June 03, 2025 (GLOBE NEWSWIRE) — Operative, the preferred advertising management solution provider for the world’s leading media brands, today announced the launch… -
AI Will Change “How You Software”
By Christopher HessionAI tools are poised to effectively push the traditional software interface into the background. Meaning, instead of “forms and fields”, you’ll quickly find yourself in…