Solutions >

Customer Type

Use Cases

Services

Customer Type

National Programmers >
Larger networks that provide national programming.

Multi-Channel Distributors >
Providers that distribute multiple channels of content.

Local Media >
Local media properties that primarily distribute content locally.

Digital Media >
Digital media companies and retail media networks.

Use Cases

Advertising >
Sell & manage digital, linear, and converged advertising.

Content Rights & Management >
Management and compliance for content rights.

Reporting, Analytics, & Insights >
Media analytics, reporting, and business intelligence.

Subscription Management >
Subscription revenue and expense management.

Services

Ad Serving >
Digital ad serving and support.

Managed Services >
Advertising operations managed services and support.
Products >

Converged Advertising

Cloud Enablement

Digital Advertising

Linear Advertising

Content Rights & Management

Reporting, Analytics, & Insights

Subscription Management

Converged Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

Cloud Enablement

AOS CLOUDCORE >
A cloud-based solution to unify disparate applications, normalize cross-platform datasets, and automate business processes.

Digital Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

OPERATIVE.ONE >
An ad management platform for digital publishers, streamlining inventory, planning, and order workflows.

Linear Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

ONAIR >
An ad management platform for linear broadcasters.

IBMS >
A content and rights management platform for linear and nonlinear media.

Broadway >
An end-to-end platform for Multi-Channel Distributors and Program Originators.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

Media Pro >
An ad sales management platform for the Northern European market.

Content Rights & Management

IBMS >
A content and rights management platform for linear and nonlinear media.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

OnAir >
An ad management platform for linear broadcasters.

Reporting, Analytics, & Insights

STAQ >
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.

OnTarget >
A forecasting and optimization solution that leverages machine learning and augmented data.

Subscription Management

MEDEA >
Simplifies affiliate and retransmission fee revenue management for cable networks and broadcast groups.

Nestor >
A solution for MVPDs to manage fees paid for content.
Resources Hub >

Learn about Operative and media technology through blog posts, whitepapers, events, and more.

Blog & Whitepapers

Events
about us >

Operative is on a singular mission to help media companies be successful.

Our Team

News & Press

Partnerships

Integrations

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Contact Us

about operative

TRANSFORMING MEDIA OPERATIONS

Operative is on a singular mission to help media companies be successful.

WHO WE ARE

Operative makes advertising and content work for media companies. Hundreds of the world’s top media organizations rely on Operative solutions to automate digital and linear revenue workflows, streamline ad operations, and deliver audiences and outcomes to their buyers. And with powerful tools for content rights & management, Operative has the comprehensive product portfolio to help media companies thrive.

Management Team

Michael Grossi

Chief Executive Officer
Ben Tatta

Chief Commercial Officer
Paul Wheeler

Chief Financial Officer
Mike Napodano

Chief Delivery & Information Officer
Glen Ceniza

Chief Technology Officer
Catherine Page

SVP, Global Human Resources
Yoni Krol

Chief Information Security Officer
Lindsay Van Kirk

SVP, Product Management
Michael Pollard

SVP, Strategic Partnerships
Seth Metsch

General Counsel
David Dembowski

SVP, Global Sales
Barry Dyer

SVP, Professional Services

Our Offices

USA

New York

530 5th Avenue (between 44th & 45th St.)
Suite 19A
New York, NY 10036
Tel: +1 (212) 994-8930

WORLDWIDE

London

Unit 83566, PO Box 6945
London, W1A 6US
Tel: +44 (0) 20 8782 0700

Sydney

PO Box A373
Sydney South
NSW 1235
Tel: +61 (2) 9285 0000

Jerusalem

21 Nahum Hafzadi St.
POB 34406
Jerusalem, 9134302 Israel
Tel: +972 (0) 2 651 5122

Bangalore

2nd Floor, Salarpuria Tower II, #32 Hosur Main Road
Koramangala, Bangalore – 560034
Tel: # 080 – 46517500

Amsterdam

Haarlemmerweg 317A
1051 LG Amsterdam, The Netherlands
Tel: +31 (0) 20 620 5687

Tel Aviv

Em Hamoshavot Rd 94
Ofer Industrial Park
Kiryat Aryeh, 4970602 Israel
Tel: +972 (0) 3 5005800

São Paulo

Avenida Paulista, 726 – Conj. 1704
17º Andar – Bela Vista
São Paulo, SP – 01310-100
Tel: +55.11.4506.3141

Craiova

No. 78C-78D Calea Bucuresti St.
Building C2 , Electroputere Offices
North Entrance, 2nd floor
Craiova, Dolj, Romania
Tel: +40 351801800

Pune

Operative India Private Limited
5th Floor, World Trade Center – Tower 5
Dholepatil Farms Road, Opp. EON Free Zone, MIDC Knowledge Park, Kharadi, Pune 410014

Contact Us

Let’s discuss how Operative solutions can help your business