EBook: Modern Media Technology
Media is moving at light speed. Millions of people adopted new viewing habits in the past three years, and media companies have had to dramatically expand the complexity of their…
about operative
TRANSFORMING MEDIA OPERATIONS
Operative is on a singular mission to help media companies be successful.
Schedule a Consultation
ABOUT OPERATIVE
POWERING MODERN MEDIA
Operative makes advertising and content work for media companies.
Hundreds of the world’s top media organizations rely on Operative solutions to automate digital and linear revenue workflows, streamline ad operations, and deliver audiences and outcomes to their buyers. And with powerful tools for content rights & management, Operative has the comprehensive product portfolio to help media companies thrive.
Our Leadership Team
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Paul WheelerChief Financial Officer -
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SOME OF OUR CUSTOMERS
Featured News & Content
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Meet Operative at EGTA Marketing & Sales Meeting 2023
We are excited to be attending EGTA Marketing and Sales Meeting in Riga Latvia on October 5th! Operative’s Chief Commercial Officer, Ben Tatta, is speaking… -
Webinar: Elevate Your Advertising Strategies AOS: Investing In The Future Of Digital
By The Operative TeamIn this webinar you will hear from Operative’s leadership team on about new product updates and gain a deeper understanding of how we’re invested in… -
Webinar: Elevate Your Advertising Strategies: What’s New With Operative, Our Digital Strategy And Op1
By The Operative TeamThis webinar is the the first in a set of webinars designed to keep you informed about new product updates and leave with a deeper… -
EBOOK: 5 Ways to turn AdOps into a Revenue Engine
By The Operative TeamAdOps is the control center at the heart of a media company’s advertising business. But if your AdOps team is stuck in reaction mode, you… -
Fincons Group and Operative accelerate monetization opportunities for Media and Broadcast businesses
September 13, 2023 (GLOBE NEWSWIRE): Operative and Fincons have entered into a new collaboration framework, whereby Fincons may support implementation of Operative’s flagship AOS Platform™ to… -
Join Operative and DanAds at IBC 2023
We are excited to be attending IBC September 15-18th! Operative and DanAds will be hosting a joint happy hour on Sunday, September 17th -
Operative and DanAds Streamline Self-Service Sales Workflow for Publishers and Media Owners in the Cloud
September 11, 2023 (GLOBE NEWSWIRE): Operative and DanAds have announced an expanded partnership that brings self-service to AOS. DanAds will provide a suite of self-service… -
Convergence Gives Publishers More Ways To Sell Their Inventory
August 21, 2023 (NEXT TV): Programmatic might take up the lion’s share of media sales, but it’s still not preferred by premium publishers. While Insider Intelligence… -
The new linear: Unleashing the potential of FAST advertising
September 4, 2023 (VIDEONET): FAST is an opportunity to fuse the best of linear and digital – featuring addressability and interactivity (like the ability to… -
Publishers Face Low CPMs, Pushing Premium Inventory to Private Channels Operative Finds
August 30, 2023 (GLOBE NEWSWIRE): Operative released their benchmark report titled “1H 2023 State of Digital Advertising” which finds that low CPMs in the first… -
State of Digital Advertising Benchmarking 1H 2023 Report
By Sarah LevittThis report provides 1H’23 insights from our Industry & Advertiser Benchmarking data, with key market trends to help you identify revenue opportunities right now. -
MarTech Interview with Ben Tatta Chief Commercial Officer at Operative
August 22, 2023 (MARTECH CUBE): In this Q&A, MarTech interviewed Ben Tatta, Chief Commercial Officer at Operative. Ben shared valuable perspectives on effectively navigating industry… -
Publisher Salon Grows Revenue After Cutting Resellers
August 16, 2023 (Adweek): Operative’s STAQ Benchmarking data highlights market trends related to the revenue impact of Salon’s choice to remove resellers from their programmatic… -
Operative AOS Now Fully Available on Google Cloud
August 28, 2023 (GLOBE NEWSWIRE): Operative is announcing that AOS, a modern operating system for advertising, is now live on Google Cloud and accessible through… -
The Upside and Downside of the Proliferation of Retail Media Networks
By Peter SchultzWithout question, retail media networks are experiencing a time of phenomenal growth. Spend on retail media networks is growing at a healthy pace even as…
Our Offices
USA
New York
530 5th Avenue (between 44th & 45th St.)
Suite 19A
New York, NY 10036
Tel: +1 (212) 994-8930
Suite 19A
New York, NY 10036
Tel: +1 (212) 994-8930
WORLDWIDE
London
Unit 83566, PO Box 6945
London, W1A 6US
Tel: +44 (0) 20 8782 0700
London, W1A 6US
Tel: +44 (0) 20 8782 0700
Sydney
PO Box A373
Sydney South
NSW 1235
Tel: +61 (2) 9285 0000
Sydney South
NSW 1235
Tel: +61 (2) 9285 0000
Jerusalem
21 Nahum Hafzadi St.
POB 34406
Jerusalem, 9134302 Israel
Tel: +972 (0) 2 651 5122
POB 34406
Jerusalem, 9134302 Israel
Tel: +972 (0) 2 651 5122
Bangalore
2nd Floor, Salarpuria Tower II, #32 Hosur Main Road
Koramangala, Bangalore – 560034
Tel: # 080 – 46517500
Koramangala, Bangalore – 560034
Tel: # 080 – 46517500
Amsterdam
Haarlemmerweg 317A
1051 LG Amsterdam, The Netherlands
Tel: +31 (0) 20 620 5687
1051 LG Amsterdam, The Netherlands
Tel: +31 (0) 20 620 5687
Tel Aviv
Em Hamoshavot Rd 94
Ofer Industrial Park
Kiryat Aryeh, 4970602 Israel
Tel: +972 (0) 3 5005800
Ofer Industrial Park
Kiryat Aryeh, 4970602 Israel
Tel: +972 (0) 3 5005800
São Paulo
Avenida Paulista, 726 – Conj. 1704
17º Andar – Bela Vista
São Paulo, SP – 01310-100
Tel: +55.11.4506.3141
17º Andar – Bela Vista
São Paulo, SP – 01310-100
Tel: +55.11.4506.3141
Craiova
No. 78C-78D Calea Bucuresti St.
Building C2 , Electroputere Offices
North Entrance, 2nd floor
Craiova, Dolj, Romania
Tel: +40 351801800
Building C2 , Electroputere Offices
North Entrance, 2nd floor
Craiova, Dolj, Romania
Tel: +40 351801800
Pune
Operative India Private Limited
5th Floor, World Trade Center – Tower 5
Dholepatil Farms Road, Opp. EON Free Zone, MIDC Knowledge Park, Kharadi, Pune 410014
5th Floor, World Trade Center – Tower 5
Dholepatil Farms Road, Opp. EON Free Zone, MIDC Knowledge Park, Kharadi, Pune 410014