News & Press Archives

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Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.

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News & Press

Media Companies Capture Innovation and Legacy Value With Linear Streaming

July 14, 2025 (ADTECH EDGE): As streaming viewership and live sports shift online, media companies face the challenge of monetizing both digital and traditional TV. Discover how a unified linear…

News & Press

Operative Strengthens Leadership Team With Key Appointments in AI, Cloud Operations, and Customer Support

NEW YORK, July 14, 2025 (GLOBE NEWSWIRE) -- Operative today announced the addition of three senior leaders across Artificial Intelligence, Cloud Operations, and Global Support.…

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How Women’s Sports are Writing New Rules of Engagement

June 24, 2025 (THEMEDIALEADER): Women's sports are seeing a coordinated rise across live broadcasts, streaming, and digital platforms. Instead of gradual growth, it’s a rapid,…

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National CineMedia Selects Operative’s Suite of AI-Based Cloud Solutions to Further Maximize Sales Opportunities and Ad Delivery to Cinemas Across the U.S.

NEW YORK, June 09, 2025 (GLOBE NEWSWIRE) -- Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and…

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From Guesstimate to Science: What You Need to Know About Predictive Analytics

May 30, 2025 (THEMEDIALEADER): Conventional forecasting has become outdated amid a fast-moving, complex landscape. The growth of AI and machine learning means predictive analytics can…

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Operative Launches AOS Insights: Advanced Business Intelligence To Drive Real-Time Revenue Generation For Media Companies

NEW YORK, June 03, 2025 (GLOBE NEWSWIRE) -- Operative, the preferred advertising management solution provider for the world’s leading media brands, today announced the launch…

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Key Trends In Ad-Supported Streaming In 2025

May 28, 2025 (TVNEWSCHECK): Media companies face a key decision this year to focus top CTV inventory on direct premium sales or leverage technology for…

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NBA’s Local Ratings Slump: A Symptom Of The Shift From Cable To Streaming

May 27, 2025 (ADEXCHANGER): Even with the amazing storylines, this season brought a steep decline in local TV viewership across several markets, with viewership for multiple teams…

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The FA Cup Final shines a light on linear TV’s transformation

May 16, 2025 (TVBEUROPE): Explore how major sports events like the FA Cup Final can help broadcasters marry their old and new processes to create…

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Predictive Analytics Is the Next Frontier for Media Company Growth

May 8, 2025 (STREAMING MEDIA): AI is reinventing the way media companies can analyze their business, from precise forecasts to finding new business opportunities to…

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Industry Insights: How platforms are balancing ads, subscriptions and viewer demands

May 2, 2025 (NEWSCASTSTUDIO): Broadcast vendors discuss the most effective ways to generate revenue across streaming platforms. From the rise of hybrid models combining subscription…

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Operative Launches AOS + OnAir Local to Transform Local Broadcast Advertising Sales and Operations

NEW YORK, April 03, 2025 (GLOBE NEWSWIRE) -- Operative, the preferred advertising management solution provider for the world's leading media brands, today announced the launch…

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NAB Show Preview: Adtech Drives Revenue Conversations as Broadcast and Digital Converge

March 11, 2025 (NEWSCASTSTUDIO): As the broadcast industry converges on Las Vegas for the 2025 NAB Show, monetization is set to be prominent in discussions with…

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How to Harness the Promise of Linear Streaming

February 20, 2025 (THE MEDIA LEADER): As more live sports move to streaming, media companies must sell advertising against their content across different platforms in…

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Industry Insights: AI’s impact on personalization, monetization and advertising

February 13, 2025 (NEWSCASTSTUDIO): In this second installment of the Industry Insights roundtable on AI and emerging tech, technology vendors examine how artificial intelligence changes content personalization…

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Live Sports Is Driving Innovation in Ad-Tech

February 18, 2025 (STREAMING MEDIA): If 2024 was the year of live-streaming sports, 2025 is the year of live-streaming ad innovation. With massive audiences that…

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All-pervading AI: a look ahead to 2025

January 28, 2025 (IBC 365): January has only just come to an end, but we are already looking ahead to the next IBC, which takes…