News & Press Archives - Operative

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Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.

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The Generative AI Industrial Revolution

September 27, 2024 (STREAMING MEDIA): Generative AI may prove even more divisive to society than the Industrial Revolution. There are many questions well worth examining regarding gen AI’s impact on…

Operative's AOS Hits Another Growth Milestone: Cox Media, Effectv, and Spectrum Reach Among High-Profile Clients Live on the Platform

NEW YORK, October 2, 2024 (GLOBE NEWSWIRE) – Operative today announced an expansion of its AOS advertising management solution with several high-profile media companies now…

Operative Announces Integrated Solution with Salesforce Media Cloud to Improve Automation and Measurement for Media Companies

NEW YORK, September 12, 2024 (GLOBE NEWSWIRE) --Operative, a leading provider of advertising management solutions, today announced a new collaboration with Salesforce, the #1 AI…

Operative Launches AOS on AWS Marketplace

NEW YORK, September 10, 2024 (GLOBE NEWSWIRE) -- Operative has announced that AOS is launching on the AWS Marketplace. Media companies with streaming, linear national…

Digital Studio India: Industry Voices for IBC 2024

September, 2024 (DIGITAL STUDIO INDIA): Digital Studio India reached out to the prominent brands that are participating in the IBC 2024, asking their pre-show expectations…

How Media Companies can Win the battle for Revenue Using AI

August 13, 2024 (STREAMIFICATION): Media companies thought that the rise of digital media made their business complex, but that was nothing compared to the addition…

CTV Providers Are Doing Their Own Thing – And That’s Great For The Industry

August 6, 2024 (ADEXCHANGER): Today, media companies are at the inflection point where linear revenue is lower than digital and streaming revenue. That has major implications for…

Build-up to IBC2024: Content Everywhere Companies take Stock

July 30, 2024 (IBC365): In just a few weeks’ time, the great and the good of the global media and entertainment industry will convene at…

How Streaming Sports give Advertisers the chance to be more Personalised and Targeted

July 30, 2024 (TVBEUROPE): One reason that all eyes in the advertising industry are on the Olympic Games is because of the innovative technology that…

How Streaming Platforms Can Balance Subscription And Ad Revenue

July 25, 2024 (TVNEWSCHECK): Streamers small and large alike can compete only with a data and technology foundation that can deliver value to both advertisers…

Live Streaming Takes Brand Advertising Full Circle

July 17, 2024 (ADMONSTERS): Discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Explore the complex dynamics, major players,…

FAST platforms are on the rise. How can they keep up the momentum?

July 10, 2024 (THE CURRENT): “People only have so much appetite for subscriptions, so FAST will continue to grow until people have completely moved from…

How the Olympics will boost connected TV advertising

June 18, 2024 (SPORTS BUSINESS JOURNAL): Connected TV (CTV) promises to combine the attention-grabbing value of the big screen and quality long-form content, with the…

NAB 2024 review: AI takes centre stage

May 1, 2024 (CSI MAGAZINE): To say that AI is a hot topic would be an understatement. There is tremendous excitement around the potential opportunities…

At NAB Show, An Anxious Hunt For Efficiencies

April 25, 2024 (TVNEWSCHECK): The broadcasters and vendors gathered here weren’t on the casino floor, but still they were wearing their poker faces. By all…

Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’

April 18, 2024 (DIGIDAY): Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved…

Goldbach Media Partners with Operative to Launch Advanced Ad Management Solution

NEW YORK, April 15, 2024 (GLOBE NEWSWIRE) -- Operative is pleased to announce a new and expanded partnership with Goldbach Media, one of the leading…