May 1, 2024 (CSI MAGAZINE): To say that AI is a hot topic would be an understatement. There is tremendous excitement around the potential opportunities that this technology offers. Well…
November 8, 2023 (Streaming Media): Today’s media companies are facing complexity never seen before. With the proliferation of distribution channels across platforms and content types,…
November 15, 2023 (GLOBE NEWSWIRE): Operative and Revenue Analytics have announced a partnership to deepen the direct integration between Revenue Analytics’ RateOptics’ pricing software and…
October 30, 2023 (TVTECH): To better help content creators handle the uptick in new linear TV and streaming channels, an expanding fleet of technologies that…
October 10, 2023 (TVTECH): Today’s modern media companies juggle a variety of revenue streams, from traditional linear advertising to digital to growth channels like CTV.
October 1, 2023 (ITP MEDIA GROUP): Digital Studio India Magazine released a full recap of IBC 2023, featuring insights from industry leaders, including Operative's CCO…
October 10, 2023 (MARTECH EDGE): In this Q&A, MarTech Edge interviewed Michael Grossi, Chief Executive Officer at Operative. shared his experience in the telecom, media,…
September 19, 2023 (DIGIDAY): The advertising decline has bottomed out and is on a gradual incline, at least according to two recent industry benchmark reports.
September 26, 2023 (BIZEMAG): Operative's SVP of Product, Lindsay Van Kirk, sat down with Bizemag at IBC 2023. In this interview Lindsay provided insights on…
September 13, 2023 (GLOBE NEWSWIRE): Operative and Fincons have entered into a new collaboration framework, whereby Fincons may support implementation of Operative’s flagship AOS Platform™ to…
September 11, 2023 (GLOBE NEWSWIRE): Operative and DanAds have announced an expanded partnership that brings self-service to AOS. DanAds will provide a suite of self-service…
August 21, 2023 (NEXT TV): Programmatic might take up the lion’s share of media sales, but it’s still not preferred by premium publishers. While Insider Intelligence…
September 4, 2023 (VIDEONET): FAST is an opportunity to fuse the best of linear and digital – featuring addressability and interactivity (like the ability to…
August 30, 2023 (GLOBE NEWSWIRE): Operative released their benchmark report titled “1H 2023 State of Digital Advertising” which finds that low CPMs in the first…
August 22, 2023 (MARTECH CUBE): In this Q&A, MarTech interviewed Ben Tatta, Chief Commercial Officer at Operative. Ben shared valuable perspectives on effectively navigating industry…
August 16, 2023 (Adweek): Operative’s STAQ Benchmarking data highlights market trends related to the revenue impact of Salon's choice to remove resellers from their programmatic…
August 28, 2023 (GLOBE NEWSWIRE): Operative is announcing that AOS, a modern operating system for advertising, is now live on Google Cloud and accessible through…