News & Press Archives - Page 3 of 4

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Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.

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News & Press

How Live Sports Streaming Is Shaping The Future Of Ad Tech

November 19, 2024 (TVNEWSCHECK): As streaming giants like Apple, Amazon and Netflix venture into live sports, the ad tech landscape must adapt to new complexities. Digital native streamers don’t have…

News & Press

Operative and Revenue Analytics Partner to Transform Pricing Unification Through RateOptics and AOS Integration

November 15, 2023 (GLOBE NEWSWIRE): Operative and Revenue Analytics have announced a partnership to deepen the direct integration between Revenue Analytics’ RateOptics’ pricing software and…

News & Press

Breaking Down Ad Silos to Boost Your Bottom Line

October 30, 2023 (TVTECH): To better help content creators handle the uptick in new linear TV and streaming channels, an expanding fleet of technologies that…

News & Press

Modernizing Media Revenue Management: Navigating the Complexities of Linear, Digital, and Beyond

October 10, 2023 (TVTECH): Today’s modern media companies juggle a variety of revenue streams, from traditional linear advertising to digital to growth channels like CTV.

News & Press

IBC Show Industry Feedback

October 1, 2023 (ITP MEDIA GROUP): Digital Studio India Magazine released a full recap of IBC 2023, featuring insights from industry leaders, including Operative's CCO…

News & Press

MarTech Edge Interview with Michael Grossi Chief Executive Officer at Operative

October 10, 2023 (MARTECH EDGE): In this Q&A, MarTech Edge interviewed Michael Grossi, Chief Executive Officer at Operative. shared his experience in the telecom, media,…

News & Press

Publisher ad revenue on the rebound as of Q2, up from Q1's rock bottom, per two industry reports

September 19, 2023 (DIGIDAY): The advertising decline has bottomed out and is on a gradual incline, at least according to two recent industry benchmark reports.

News & Press

Operative's SVP of Product, Lindsay Van Kirk, Interview with Bizemag at IBC 2023

September 26, 2023 (BIZEMAG): Operative's SVP of Product, Lindsay Van Kirk, sat down with Bizemag at IBC 2023. In this interview Lindsay provided insights on…

News & Press

Fincons Group and Operative accelerate monetization opportunities for Media and Broadcast businesses

September 13, 2023 (GLOBE NEWSWIRE): Operative and Fincons have entered into a new collaboration framework, whereby Fincons may support implementation of Operative’s flagship AOS Platform™ to…

News & Press

Operative and DanAds Streamline Self-Service Sales Workflow for Publishers and Media Owners in the Cloud

September 11, 2023 (GLOBE NEWSWIRE): Operative and DanAds have announced an expanded partnership that brings self-service to AOS. DanAds will provide a suite of self-service…

News & Press

Convergence Gives Publishers More Ways To Sell Their Inventory

August 21, 2023 (NEXT TV): Programmatic might take up the lion’s share of media sales, but it’s still not preferred by premium publishers. While Insider Intelligence…

News & Press

The new linear: Unleashing the potential of FAST advertising

September 4, 2023 (VIDEONET): FAST is an opportunity to fuse the best of linear and digital – featuring addressability and interactivity (like the ability to…

News & Press

Publishers Face Low CPMs, Pushing Premium Inventory to Private Channels Operative Finds

August 30, 2023 (GLOBE NEWSWIRE): Operative released their benchmark report titled “1H 2023 State of Digital Advertising” which finds that low CPMs in the first…

News & Press

MarTech Interview with Ben Tatta Chief Commercial Officer at Operative

August 22, 2023 (MARTECH CUBE): In this Q&A, MarTech interviewed Ben Tatta, Chief Commercial Officer at Operative. Ben shared valuable perspectives on effectively navigating industry…

News & Press

Publisher Salon Grows Revenue After Cutting Resellers

August 16, 2023 (Adweek): Operative’s STAQ Benchmarking data highlights market trends related to the revenue impact of Salon's choice to remove resellers from their programmatic…

News & Press

Operative AOS Now Fully Available on Google Cloud

August 28, 2023 (GLOBE NEWSWIRE): Operative is announcing that AOS, a modern operating system for advertising, is now live on Google Cloud and accessible through…

News & Press

Operative and Advisr Announce Expanded Partnership to Automate Pre-Sales Planning and Proposal Generation

June 22, 2023 (GLOBE NEWSWIRE): Operative has announced an expanded partnership with Advisr that brings its suite of sales tools, including AI-driven recommendation engine, automated…