May 1, 2024 (CSI MAGAZINE): To say that AI is a hot topic would be an understatement. There is tremendous excitement around the potential opportunities that this technology offers. Well…
June 22, 2023 (GLOBE NEWSWIRE): Operative has announced an expanded partnership with Advisr that brings its suite of sales tools, including AI-driven recommendation engine, automated…
May 19, 2023 (GLOBE NEWSWIRE): Operative is announcing a partnership with Audience Platform to deliver a groundbreaking end-to-end advertising solution to support next-generation currencies. The…
April 12, 2023: Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital. The expanded…
March 14, 2023 (DIGIDAY): Digiday used Operative's benchmarking data in a recent article lamenting the role of verification firms in the programmatic market.
March 3, 2023 (NEXT TV): Sinclair Broadcast Group is rolling out new technology to squeeze more dollars out of its advertising inventory across the company. “We’re…
January 18, 2023 (MARTECH CUBE): In this Q&A, Martech interviewed Michael Grossi, CEO of Operative. Michael Grossi has 30 years of experience in enterprise software…
January 4, 2023 (BUSINESS WIRE): 605, a global leader in television and cross-platform measurement, planning, analytics and attribution, announced today a partnership with Operative, the preferred…
Dec. 27, 2022 (GLOBE NEWSWIRE): Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google…
Dec. 13, 2022 (GLOBE NEWSWIRE): Operative has announced the recent addition of Lindsay Van Kirk, SVP of Product, Mike Pollard, SVP of Strategic Partnerships, David…
June 13, 2022 (PR NEWSWIRE): Operative announces today the appointment of Michael Grossi as Chief Executive Officer and Ben Tatta as Chief Commercial Officer. These changes will help accelerate…
April 25, 2022 (GLOBE NEWSWIRE): Responding to the demand for more flexible, open architectures in AdTech systems, Imagine Communications and Operative announced today they have…
March 3, 2022 (HARVARD BUSINESS REVIEW): The media advertising landscape is transforming dramatically, fueled by the changing media consumption habits across a multitude of platforms…
May 4, 2021 (PR NEWSWIRE): Today, Sinclair Broadcast Group ("Sinclair") (Nasdaq: SBGI) and Operative Media announced they have entered into a multi-year enterprise partnership agreement, which…
March 18, 2021 (PR NEWSWIRE): Operative Media today announced a first-of-its-kind partnership with Fox Corporation (Nasdaq: FOXA, FOX) that integrates the company's cloud native sales technology platform…