July 17, 2024 (ADMONSTERS): Discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Explore the complex dynamics, major players,…

July 10, 2024 (THE CURRENT): “People only have so much appetite for subscriptions, so FAST will continue to grow until people have completely moved from…

June 18, 2024 (SPORTS BUSINESS JOURNAL): Connected TV (CTV) promises to combine the attention-grabbing value of the big screen and quality long-form content, with the…

May 1, 2024 (CSI MAGAZINE): To say that AI is a hot topic would be an understatement. There is tremendous excitement around the potential opportunities…

April 25, 2024 (TVNEWSCHECK): The broadcasters and vendors gathered here weren’t on the casino floor, but still they were wearing their poker faces. By all…

April 18, 2024 (DIGIDAY): Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved…

NEW YORK, April 15, 2024 (GLOBE NEWSWIRE) -- Operative is pleased to announce a new and expanded partnership with Goldbach Media, one of the leading…

NEW YORK, April 10, 2024 (GLOBE NEWSWIRE) -- Operative is announcing Adeline, a new assistive AI platform purpose-built to help media companies optimize inventory, speed…

April, 2024 (DIGITAL STUDIO INDIA): Digital Studio India spoke exclusively to the vendors and service providers from the M&E industry to get the vibe of…

NEW YORK, April 02, 2024 (GLOBE NEWSWIRE) -- Operative has announced the release of a new report entitled “Four Paths to Publisher Growth in 2024.”…

March, 2024 (EUROMEDIA): Dave Dembowski, SVP of Global Sales at Operative, suggests that media companies with FAST and AVoD offerings were in a good position…

March 4, 2024 (STREAMING MEDIA): Estimates for US political ad spending in 2024 are enormous and record-breaking. Experts forecast anywhere from $10 to $16 billion in total…

February 26, 2024 (NEWSCAST STUDIO): In the evolving landscape of broadcast technology, free ad-supported streaming television (FAST) is rapidly becoming a focal point for industry discussions.

February 8, 2024 (NEWSCAST STUDIO): Free ad-supported TV (FAST) is growing, well, fast. There are several reasons why viewers are taking to the new channel so…

February 1, 2024 (BROADCASTPRO ME): In the coming year, connected TV (CTV) will become a dominant advertising channel in more countries around the world. Consumers…

February 8, 2024 (TVB-EUROPE): Advertising innovation is coming to a TV near you. The latest advertising format to hit the big screen is the “pause…