August 21, 2023 (NEXT TV): Programmatic might take up the lion’s share of media sales, but it’s still not preferred by premium publishers. While Insider Intelligence…
September 4, 2023 (VIDEONET): FAST is an opportunity to fuse the best of linear and digital – featuring addressability and interactivity (like the ability to…
August 30, 2023 (GLOBE NEWSWIRE): Operative released their benchmark report titled “1H 2023 State of Digital Advertising” which finds that low CPMs in the first…
August 22, 2023 (MARTECH CUBE): In this Q&A, MarTech interviewed Ben Tatta, Chief Commercial Officer at Operative. Ben shared valuable perspectives on effectively navigating industry…
August 16, 2023 (Adweek): Operative’s STAQ Benchmarking data highlights market trends related to the revenue impact of Salon's choice to remove resellers from their programmatic…
August 28, 2023 (GLOBE NEWSWIRE): Operative is announcing that AOS, a modern operating system for advertising, is now live on Google Cloud and accessible through…
June 22, 2023 (GLOBE NEWSWIRE): Operative has announced an expanded partnership with Advisr that brings its suite of sales tools, including AI-driven recommendation engine, automated…
May 19, 2023 (GLOBE NEWSWIRE): Operative is announcing a partnership with Audience Platform to deliver a groundbreaking end-to-end advertising solution to support next-generation currencies. The…
April 12, 2023: Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital. The expanded…
March 14, 2023 (DIGIDAY): Digiday used Operative's benchmarking data in a recent article lamenting the role of verification firms in the programmatic market.
March 3, 2023 (NEXT TV): Sinclair Broadcast Group is rolling out new technology to squeeze more dollars out of its advertising inventory across the company. “We’re…
January 18, 2023 (MARTECH CUBE): In this Q&A, Martech interviewed Michael Grossi, CEO of Operative. Michael Grossi has 30 years of experience in enterprise software…
January 4, 2023 (BUSINESS WIRE): 605, a global leader in television and cross-platform measurement, planning, analytics and attribution, announced today a partnership with Operative, the preferred…
Dec. 27, 2022 (GLOBE NEWSWIRE): Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google…
Dec. 13, 2022 (GLOBE NEWSWIRE): Operative has announced the recent addition of Lindsay Van Kirk, SVP of Product, Mike Pollard, SVP of Strategic Partnerships, David…