Dave Dembowski Discusses the Future of Media: Hybrid Models and the Evolving Battle Between Streaming and Broadcasting
Dave Dembowski, Senior VP of Global Sales at Operative, shares insights on the growing dominance of streaming, the role of hybrid models, and how traditional broadcasters can innovate to remain relevant in a rapidly changing media landscape. He highlights the challenges of competing with streaming platforms and the future of media consumption.
Media consumption has been subject to a transformation as a result of the conflict between traditional broadcasting and new streaming. Broadcasting, which has its origins in the 20th century, is characterised by the distribution of linear material through airwaves or cables. It is particularly effective in live events like as sports and news. Streaming, on the other hand, came into existence in the 2000s and provides content that can be accessed on demand using internet-enabled devices. It also contains adaptive quality and personalised features.
The quick expansion of streaming is appealing to younger audiences and users who are tech-savvy, and it is expected to surpass sixty percent of global adoption by the year 2023. Broadcasting, on the other hand, is dominant in places with restricted internet connection. Streaming is anticipated to be more popular in the future as internet infrastructure continues to progress; yet, broadcasting will continue to be essential due to its dependability in live coverage and its extensive reach. The future of media will be shaped by hybrid models that include both of these technologies.
We spoke with Dave Dembowski, Senior Vice President of Global Sales- Operative to know his views on the tussle between Streaming and Broadcasting. Operative makes advertising work for media companies. Hundreds of the world’s top brands rely on Operative’s family of solutions to automate digital and linear revenue workflows, streamline ad operations, and deliver audiences & outcomes to their buyers. Processing more than $60 billion in annual advertising revenue, Operative unlocks the full value of media.