NATIONAL PROGRAMMERS
Broadcast networks are looking to streamline advertising operations and centralize data to help drive converged sales across linear and digital properties. Find out how to do that with AOS.
Accelerate Growth with AOS
Drive revenue growth with the AI-powered AOS converged media platform, delivering the ultimate in speed, flexibility, and smart automation.
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Unify & Activate Data
Connect the full ad tech stack. Unify actionable data. -
Modernize Selling
Accelerate sales. Unlock new monetization opportunities. -
Transform Operations
Power intelligent workflows. Redefine ops for an AI future.
Join Other Market Leaders
Leading media companies of all sizes use Operative solutions to power ad sales, drive operational workflows, and develop business insights that drive success.
Drive Business Growth
Power AI-centric converged sales & planning to optimize yield across all inventory, for all types of advertisers.
Converge products and rate cards. Generate infinitely-optimized plans. New self-serve tools ensure you can scale to customers of all sizes.
Transform Operations
Connect platforms, drive intelligent workflows, and redefine operations for an AI-driven future.
Connect all ad platforms and data sources. Transform operations from time-consuming manual work to flexible AI-based automation.
Deliver Unmatched Performance
Unlock campaign data to deliver game-changing value to advertisers.
What if you could deliver 2x or 3x outcomes for your advertisers? Immediate, comprehensive access to normalized, actionable data for targeting, planning, and multi-currency performance reporting are critical for success.
AOS CONFIGURED SOLUTIONS
AOS order management software is preconfigured to provide solutions for specific media verticals including National Programmers, Multi-Channel Distributors, Digital Media, and Local Media.
NATIONAL PROGRAMMERS
MULTI-CHANNEL DISTRIBUTORS
DIGITAL MEDIA
LOCAL MEDIA
Multi-Channel Distributors
MVPD businesses are undergoing rapid transformation and need to deliver more effective, outcome-based packages and relevant data needed by advertisers. AOS can help.
Digital Media
Digital media companies – including digital publishers, retail media networks, and digital audio providers – now demand outcome-oriented results including rigorous performance goals and real-time optimization. AOS provides a powerful solution to connect disparate data sources and optimize campaign results.
Local Media
Local Media advertising demands the flexibility to blend multiple business models, including national, local, and third-party reps. AOS enables local media companies to seamlessly combine data from these different businesses and simplify their offerings and operations.
RESOURCES FOR MODERN MEDIA
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How Generative AI and Machine Learning Change Advertising
By Ben TattaThe explosive growth of generative AI combined with ML is taking AI and advertising to another level by permeating every aspect of advertising, from workflows… -
Gen AI Q&A With Holly Rae, Operative VP of Product Management
By The Operative TeamWe recently sat down with Holly Rae, VP of Product Management at Operative to discuss Adeline, a new assistive AI platform purpose-built to help media… -
eBook: The AI Revolution
By The Operative TeamMedia companies are beginning to harness the power of GenAI and ML to transform their advertising sales and operations. Learn about interesting use cases and… -
eBook: 4 Paths to Publisher Success in 2024
By The Operative TeamMedia companies face five key threats today. Learn more about them, as well as detailed strategies to success in 2024. The forces working against publishers… -
eBook: Advertising Sales Outlook – Strategies for Success in 2024
By The Operative TeamMedia companies grappled with seismic market shifts in 2023. Learn how to arm your sales team with effective solutions & strategies to thrive in 2024. -
FAST Channels are Revolutionizing the Media Landscape
By Christopher HessionA new transformative force has emerged in the world of media: FAST (Free Ad-Supported Streaming TV) channels. These channels are changing the game for advertisers…
CONNECTING THE MEDIA ECOSYSTEM
Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.
