NATIONAL PROGRAMMERS
Broadcast networks are looking to streamline advertising operations and centralize data to help drive converged sales across linear and digital properties. Find out how to do that with AOS.
UNLEASH THE VALUE OF MEDIA
Connect and automate advertising workflows to improve revenue and efficiency in ways you previously only dreamed of.
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Complexity in a Cross-Platform World
The way people consume content has dramatically shifted, resulting in different needs and increased demands from advertisers.
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Unified Campaigns
Advertisers expect campaigns to be unified, not fragmented. -
Outcome-Driven Results
Campaigns need to drive full funnel, not just awareness. -
Flexible Execution
Campaign execution must be nimble and operate across all platforms.
Simplify Your Advertising Operations
AOS delivers truly converged advertising operations to digital publishers, networks, and content providers to help maximize the value of their platforms.
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Unify Technologies
Connect the ad tech stack and centralize product and inventory data. -
Automate Operations
Automate workflows across the entire advertising process. -
Drive Insights with Data
Gain valuable insights to optimize campaign outcomes.
AOS CONFIGURED SOLUTIONS
AOS order management software is preconfigured to provide solutions for specific media verticals including National Programmers, Multi-Channel Distributors, Digital Media, and Local Media.
NATIONAL PROGRAMMERS
MULTI-CHANNEL DISTRIBUTORS
DIGITAL MEDIA
LOCAL MEDIA
Multi-Channel Distributors
MVPD businesses are undergoing rapid transformation and need to deliver more effective, outcome-based packages and relevant data needed by advertisers. AOS can help.
Digital Media
Digital media companies – including digital publishers, retail media networks, and digital audio providers – now demand outcome-oriented results including rigorous performance goals and real-time optimization. AOS provides a powerful solution to connect disparate data sources and optimize campaign results.
Local Media
Local Media advertising demands the flexibility to blend multiple business models, including national, local, and third-party reps. AOS enables local media companies to seamlessly combine data from these different businesses and simplify their offerings and operations.
AOS RESOURCES
Operative Expands AOS Rollout to All Key Verticals
April 12, 2023: Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital. The expanded rollout includes new branding and…
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FAST Channels are Revolutionizing the Media Landscape
By Christopher HessionA new transformative force has emerged in the world of media: FAST (Free Ad-Supported Streaming TV) channels. These channels are changing the game for advertisers… -
EBook: Modern Media Technology
Media is moving at light speed. Millions of people adopted new viewing habits in the past three years, and media companies have had to dramatically… -
Sinclair Turns to Tech To Maximize Ad Revenue
March 3, 2023 (NEXT TV): Sinclair Broadcast Group is rolling out new technology to squeeze more dollars out of its advertising inventory across the company. “We’re… -
Current And Future Programmatic Advertising Trends [2023]
By The Operative TeamProgrammatic media has come a long way in the past few years. Learn more about PMP’s, PG, Deal ID’s, and more in this forward-looking post… -
Spring CPM’s Have Sprung
By Sarah LevittAfter a dismal start to the year, CPMs so far in May are 12% below last year. While still not what publishers are hoping to… -
Build vs Buy: The Hidden Costs of In-House Software Development in 2023
By Christopher HessionUncover the hidden costs of home-grown media technology. Consider scalability, maintenance, integrations, and long-term business goals before you decide.
CONNECTING THE MEDIA ECOSYSTEM
Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.
