Your Audience Is Gone, But Not Really
By Ben Tatta
Remember when TV audiences gathered around to watch major events like the Super Bowl? They still do. But not like before. The Super Bowl still…
eBook: Advertising Sales Outlook – Strategies for Success in 2024
By The Operative Team
The Advertising Sales Outlook – Strategies for Success in 2024 eBook is your key to navigating the ongoing challenges that media companies faced in 2023 and arming your team with effective solutions to thrive in 2024.
Media companies are grappling with shifts in ad spending, AI content, CTV standards, the decline of traditional channels, and countless more headwinds. This new eBook from Operative provides crucial insights into overcoming these hurdles and driving success in the marketplace.
Key strategies for 2024:
- Implementing a unified product catalog to create more profitable proposals among other benefits
- Centralizing channel management to better analyze and understand trends in your business
- Providing self-serve ad sales to unlock a wider customer base
- Leveraging FAST channels to attract new advertisers and increase sales
Download your free eBook now.
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