eBook: 4 Paths to Publisher Success in 2024
Four Opportunities for Publisher Growth in 2024
The combined death of third-party cookies along with the explosion of generative AI has created a potential “extinction level event” for publishers. These threats coupled with the changing trends in content consumption, have the media world at an inflection point.
Our latest eBook provides a detailed breakdown of five threats facing publishers in 2024:
- AI algorithms using publisher content without approval
- Reduced traffic from search engines
- Effects of cookie deprecation on CPMs (includes proprietary Operative Benchmark Data)
- Increased competition due to GEN AI content
- Changing trends in content consumption, particularly streaming video
Despite these headwinds, there are opportunities for publishers to pivot, fortify and grow their business. This eBook provides detailed strategies on how publishers can seize four paths to success in 2024:
- Lean into generative AI.
- Become a privacy sandbox expert.
- Diversify revenue streams.
- Attract more ad spend.
The forces working against publishers in 2024 are real and they are major. Publishers need to innovate to survive this significant media upheaval.
Download this eBook to kick start your 2024 plan.
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