Digital Studio India: Industry Voices for IBC 2024
Digital Studio India reached out to the prominent brands that are participating in the IBC 2024, asking their pre-show expectations from one of the biggest event of media and entertainment.
Dave Dembowski, Senior Vice President of Global Sales at Operative
Our goals for attending the IBC show are to connect with our clients and prospects, discuss the trends shaping our industry and give media companies a chance to explore our solutions to power their multichannel revenue business. This year, CTV will be an important catalyst for conversation, as media companies are watching global events such as the Olympics drive record viewership. We are excited to hear more about how media companies are creating CTV and multichannel strategies for future growth. We’re looking forward to exploring how the industry is approaching monetization and ad management solutions in the advertising space as streaming has become a vital part of the distribution channels.
IBC brings together the greatest minds in media and technology including many of our clients. This unique global forum allows us to discuss cutting edge trends including innovations like generative AI, which is now part of our platform. In a single conference, we are able to share demos with media companies, collaborate with partners and hear from innovators on the key topics that matter.
We are particularly interested to hear about the topic of convergence and cross-platform advertising solutions and how media companies are delivering value to their advertiser clients today and where they are experiencing pain points. Advertisers want to reach audiences across channels, including CTV. To do that, media companies need to have a unified sales and operations process as well as insights to maximize their yield and advertisers performance.
We are particularly excited to showcase Adeline, our generative AI capability that streamlines sales and operations for media companies. Media companies struggle to keep up with advertiser demands for detailed multichannel proposals, seamless delivery and real time reporting. Adeline helps companies create relevant proposals with a single voice command, traffic campaigns easily and access data quickly. We expect that media companies will be excited to see how AI dramatically reduces manual work and errors, creating opportunities to give advertisers better products and improve results.
Learn more about Operative’s presence at IBC here.