News & Press Archives - Page 5 of 5

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Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.

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News & Press

Looking Forward: Industry Insights into the Coming Year in Media Delivery, Consumption and Management

January 3, 2025 (TVBEUROPE): In the second of TVBEurope's special features looking at expectations for the year ahead, we focus on media delivery, consumption and management. Featuring Operative's SVP of…

News & Press

Operative and Imagine Communications Partner to Bring Interoperability and Open Architecture to TV Media

April 25, 2022 (GLOBE NEWSWIRE): Responding to the demand for more flexible, open architectures in AdTech systems, Imagine Communications and Operative announced today they have…

News & Press

Harvard Business Review - Quick Take with Glen Ceniza, CTO at Operative

March 3, 2022 (HARVARD BUSINESS REVIEW): The media advertising landscape is transforming dramatically, fueled by the changing media consumption habits across a multitude of platforms…

News & Press

Sinclair Broadcast Group Partners with Operative Media's AOS to Reinvent How Media is Transacted

May 4, 2021 (PR NEWSWIRE): Today, Sinclair Broadcast Group ("Sinclair") (Nasdaq: SBGI) and Operative Media announced they have entered into a multi-year enterprise partnership agreement, which…

News & Press

Fox Taps Operative Media for Next-Gen AOS Product Suite

March 18, 2021 (PR NEWSWIRE): Operative Media today announced a first-of-its-kind partnership with Fox Corporation (Nasdaq: FOXA, FOX) that integrates the company's cloud native sales technology platform…