Digital Studio: NAB Show 2024 Create, Connect, Capitalize

Mike Napodano, Chief Delivery and Information

Operative solutions drive success for hundreds of the world’s top media companies, evolving their businesses from data chaos to data intelligence. Hundreds of the world’s top brands rely on Operative’s family of solutions to automate digital and linear revenue workflows, streamline ad operations, deliver audiences & outcomes to their buyers and manage content, all with the power of unified, streamlined data and insights. Operative brings the power of AI to their suite of products, helping media companies achieve true convergence with a modular, paced approach that is specific to their business.

What are your expectations from NAB 2024 vis-a-vis your brand?

Operative works with leading media companies around the world, including national and local linear broadcasters, streaming and CTV companies, digital media publishers and more. At NAB, we will be showcasing their stories of success in unifying data and workflows to deliver converged sales and operations, and gain control over their future growth.

What new products or services are you showcasing at NAB 2024?

At NAB, Operative will be releasing new AI capabilities that enhance business intelligence, making it easy for media companies to get insights from their data, speed up processes, and make smart revenue and product decisions. From automated proposal building to data mining and approvals, AI dramatically increases the capabilities of Operative’s suite of products including cloud-based AOS. Additionally, Operative has also redesigned the user experiences for AOS, STAQ and Operative One, providing a more intuitive navigation and UI.

How do you envision your participation at NAB 2024 benefiting attendees or potential customers?

In addition to showcasing our new capabilities and providing use cases for how different media companies can achieve data unification and convergence on their terms, we are excited to be announcing recent partnerships that have gone live with some of the largest global media companies.

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