Fox Taps Operative Media for Next-Gen AOS Product Suite

NEW YORKMarch 18, 2021 /PRNewswire/ — Operative Media today announced a first-of-its-kind partnership with Fox Corporation (Nasdaq: FOXA, FOX) that integrates the company’s cloud native sales technology platform – AOS – across Fox’s portfolio of leading entertainment, sports, and news. 

The AOS platform, a new cloud-based sales management system, enables Fox to oversee client inventory across its portfolio; and manage the entire advertising sales lifecycle across linear, digital, and advanced audiences in a converged and unified way in one single solution.

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