Broadcasters and media companies are facing the same question: How do we transform faster and scale smarter to drive sustainable growth? 

At IBC, we’re showing you the answer. Operative has reimagined our product strategy around what the market needs right now, and what will matter for years to come. We’re bringing our new executive team, including Chief Product and Technology Officer Dang Ly, to share our vision and show you what we’ve been building. 

This is a different Operative than you’ve seen before. And we can’t wait to show you why. 

We’re launching a new suite of products driving Omnichannel Management, Connected Intelligence and Smart Workforce. 

We will be presenting multiple new capabilities and solutions across ad-sales and content management that empower broadcasters to compete and win in a converged world. These solutions are built on platform investments we’re making across the entire Operative portfolio – insights, automation, and open integration.

• Strategic Content Planning
• Intelligent Schedule Optimization
• Connected Content Intelligence

This is what you want. This is what we’re showing. 

Come meet the team driving our vision, and see our new products in action and what’s shipping in H2 2026. Let’s talk about how Operative can help your business win today, and scale for the future.