Explore how AI-driven order management solutions can deliver substantial ROI in media workflows and (more importantly) how we can work together to develop a custom…

We are excited to be attending The Future of TV Advertising Global from December 10th-11th! Schedule time to meet with the team.

Investing in advertising management software is a decision that’s about more than technology. At Operative, we know that your team (or teams) will be using…

In this data-driven session, Ben Tatta, Chief Commercial Officer at Operative, will examine the key forces shaping the global advertising market, including the rise of…

We are excited to be attending Advertising Week from October 7th to 10th in New York! Schedule time to meet with the team.

September 27, 2024 (STREAMING MEDIA): Generative AI may prove even more divisive to society than the Indus­trial Revolution. There are many questions well worth examining…

NEW YORK, October 2, 2024 (GLOBE NEWSWIRE) – Operative today announced an expansion of its AOS advertising management solution with several high-profile media companies now…

NEW YORK, September 12, 2024 (GLOBE NEWSWIRE) --Operative, a leading provider of advertising management solutions, today announced a new collaboration with Salesforce, the #1 AI…

The digital publishing world is changing fast, and staying ahead of the curve is more crucial than ever. This free report provides actionable market intelligence…

NEW YORK, September 10, 2024 (GLOBE NEWSWIRE) -- Operative has announced that AOS is launching on the AWS Marketplace. Media companies with streaming, linear national…

September, 2024 (DIGITAL STUDIO INDIA): Digital Studio India reached out to the prominent brands that are participating in the IBC 2024, asking their pre-show expectations…

We are excited to be attending DMEXCO September 18th and 19th! Schedule time to meet with the team today!

Streaming is breaking all sorts of records in 2024, starting with live sports. This year’s Super Bowl was the most streamed ever, boosting Paramount+ by…

User Generated Content, or UGC, represents a huge portion of the internet. From TikTok and Instagram to Reddit and Quora, UGC reigns supreme across much…

As Skydance’s plans to acquire Paramount wind their way through court, the question of how many more acquisitions are coming weighs heavily on many media…

Tech executives often consider “build or buy” when they need a new tech capability. For media companies with digital advertising, content delivery and subscriptions across…