Resources Archive - Page 3 of 11

RESOURCES HUB

Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.

Blog & Whitepapers News & Press Webinars Events Past Events

Blog & Whitepapers

Five Trends Shaping Media in 2025

By Ben Tatta

Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and diverse content. Traditional advertising models…

News & Press

How Media Companies can Win the battle for Revenue Using AI

August 13, 2024 (STREAMIFICATION): Media companies thought that the rise of digital media made their business complex, but that was nothing compared to the addition…

News & Press

CTV Providers Are Doing Their Own Thing – And That’s Great For The Industry

August 6, 2024 (ADEXCHANGER): Today, media companies are at the inflection point where linear revenue is lower than digital and streaming revenue. That has major implications for…

Blog & Whitepapers

Unlocking Media’s Future: Catalysts for Growth

By David Dembowski

Media companies that figure out how to best monetize new growth catalysts and how to most effectively and flexibly manage operational challenges will be the…

Webinars

Navigating Political Advertising for Digital Media Webinar: Strategies for Revenue in 2024

By Sarah Levitt

Discover the latest trends, strategies, and considerations that shape how political campaigns engage with voters in the digital age and the power (and scale!) of…

Events

Join Operative at IBC 2024

We are excited to be attending IBC from September 13th-16th! Schedule time to meet with Operative and the leadership team.

News & Press

Build-up to IBC2024: Content Everywhere Companies take Stock

July 30, 2024 (IBC365): In just a few weeks’ time, the great and the good of the global media and entertainment industry will convene at…

News & Press

How Streaming Sports give Advertisers the chance to be more Personalised and Targeted

July 30, 2024 (TVBEUROPE): One reason that all eyes in the advertising industry are on the Olympic Games is because of the innovative technology that…

News & Press

How Streaming Platforms Can Balance Subscription And Ad Revenue

July 25, 2024 (TVNEWSCHECK): Streamers small and large alike can compete only with a data and technology foundation that can deliver value to both advertisers…

News & Press

Live Streaming Takes Brand Advertising Full Circle

July 17, 2024 (ADMONSTERS): Discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Explore the complex dynamics, major players,…

Blog & Whitepapers

Revolutionizing Media: The New Frontier of Advertising Sales and Operations

By Christopher Hession

Advertising sales and operations are rapidly evolving, driven by technological advancements and shifting consumer behaviors. In this dynamic environment, inaction is not an option. Read…

News & Press

FAST platforms are on the rise. How can they keep up the momentum?

July 10, 2024 (THE CURRENT): “People only have so much appetite for subscriptions, so FAST will continue to grow until people have completely moved from…

Blog & Whitepapers

Political Ads Ride a Heat Wave into Q3

By Sarah Levitt

As 1H 2024 comes to an end, we're seeing the typical end of quarter downward trends, as well as some new revenue opportunities emerge heading…

News & Press

How the Olympics will boost connected TV advertising

June 18, 2024 (SPORTS BUSINESS JOURNAL): Connected TV (CTV) promises to combine the attention-grabbing value of the big screen and quality long-form content, with the…

Blog & Whitepapers

AI Will Change "How You Software"

By Christopher Hession

AI tools are poised to effectively push the traditional software interface into the background. Meaning, instead of "forms and fields", you'll quickly find yourself in…

Events

Meet Operative at Cannes 2024

We are excited to be attending Cannes Lions June 17th-21st! Reach out to Micheal Grossi, Operative's CEO, or Ben Tatta, Operative's CCO, to connect while…

Webinars

Webinar: STAQ

By The Operative Team

Learn how to leverage and action your data for better business outcomes with STAQ. Register for our upcoming webinar on June 26th at 10:00am EST: Maximizing…