August 13, 2024 (STREAMIFICATION): Media companies thought that the rise of digital media made their business complex, but that was nothing compared to the addition…

August 6, 2024 (ADEXCHANGER): Today, media companies are at the inflection point where linear revenue is lower than digital and streaming revenue. That has major implications for…

Media companies that figure out how to best monetize new growth catalysts and how to most effectively and flexibly manage operational challenges will be the…

Discover the latest trends, strategies, and considerations that shape how political campaigns engage with voters in the digital age and the power (and scale!) of…

We are excited to be attending IBC from September 13th-16th! Schedule time to meet with Operative and the leadership team.

July 30, 2024 (IBC365): In just a few weeks’ time, the great and the good of the global media and entertainment industry will convene at…

July 30, 2024 (TVBEUROPE): One reason that all eyes in the advertising industry are on the Olympic Games is because of the innovative technology that…

July 25, 2024 (TVNEWSCHECK): Streamers small and large alike can compete only with a data and technology foundation that can deliver value to both advertisers…

July 17, 2024 (ADMONSTERS): Discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Explore the complex dynamics, major players,…

Advertising sales and operations are rapidly evolving, driven by technological advancements and shifting consumer behaviors. In this dynamic environment, inaction is not an option. Read…

July 10, 2024 (THE CURRENT): “People only have so much appetite for subscriptions, so FAST will continue to grow until people have completely moved from…

As 1H 2024 comes to an end, we're seeing the typical end of quarter downward trends, as well as some new revenue opportunities emerge heading…

June 18, 2024 (SPORTS BUSINESS JOURNAL): Connected TV (CTV) promises to combine the attention-grabbing value of the big screen and quality long-form content, with the…

AI tools are poised to effectively push the traditional software interface into the background. Meaning, instead of "forms and fields", you'll quickly find yourself in…

We are excited to be attending Cannes Lions June 17th-21st! Reach out to Micheal Grossi, Operative's CEO, or Ben Tatta, Operative's CCO, to connect while…

Learn how to leverage and action your data for better business outcomes with STAQ. Register for our upcoming webinar on June 26th at 10:00am EST: Maximizing…