Blog & Whitepapers Archives - Page 4 of 6

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Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.

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Blog & Whitepapers

The Big Screen’s Next Blockbuster: How NCM is Rewriting The Future of AI-Powered Ad Growth

By The Operative Team

Watch this exclusive panel from Cannes 20205 featuring NCM, DanAds, and tvbeat for a dynamic conversation on the next frontier of advertising transformation, where AI, cross-screen planning, and unified reporting…

Blog & Whitepapers

eBook: 4 Paths to Publisher Success in 2024

By The Operative Team

Media companies face five key threats today. Learn more about them, as well as detailed strategies to success in 2024. The forces working against publishers…

Blog & Whitepapers

The Connected TV Live Sports Bonanza

By David Dembowski

The proliferation of live sports on connected TV creates opportunities for content platforms to offer an engaging combination of content and advertising. Learn more.

Blog & Whitepapers

How Generative AI and Machine Learning Change Advertising

By Ben Tatta

The explosive growth of generative AI combined with ML is taking AI and advertising to another level by permeating every aspect of advertising, from workflows…

Blog & Whitepapers

Streaming Media Trends: Shoppable Ads

By Christopher Hession

The emergence of shoppable ads on streaming platforms is a transformative new force seamlessly integrating product discovery and purchase into the viewer's streaming experience. Learn…

Blog & Whitepapers

eBook: Advertising Sales Outlook - Strategies for Success in 2024

By The Operative Team

Media companies grappled with seismic market shifts in 2023. Learn how to arm your sales team with effective solutions & strategies to thrive in 2024.

Blog & Whitepapers

eBooK: The Essential Guide to Fortifying Ad Management in 2024

By The Operative Team

In the evolving landscape of digital advertising, staying ahead is crucial. This eBook delves into how leading media companies can navigate changing market conditions and…

Blog & Whitepapers

How Retail Media Networks Are Applying First-Party Data to Connected TV

By Ben Tatta

Retail media networks (RMNs) such as Amazon Ads and Walmart Connect are flourishing because of a precious commodity: first-party data. Syncing RMNs with CTV makes…

Blog & Whitepapers

Benchmarking Insights with MSG: 2023 Holiday Forecast

By Sarah Levitt

As we navigate the ever-evolving landscape of digital advertising, a retrospective glance at last year’s Holiday season sets the stage for understanding the current pulse…

Blog & Whitepapers

Unveiling the Future of Global Media Management for Revenue Growth

By The Operative Team

In this enlightening session, Ben Tatta, Operative's CCO shared his unique insights on current business trends, challenges facing the global media ecosystem, and the vital…

Blog & Whitepapers

Fireside Chat with Ben Tatta, Operative's CCO, and Johan Liljedlund, DanAds' CTO

By The Operative Team

Ben Tatta, Operative's Chief Commercial Officer, recently sat down with Johan Liljelund, Chief Technology Officer of DanAds, to discuss the recent partnership between the two…

Blog & Whitepapers

Streaming Media Trends: Dynamic Content Optimization

By The Operative Team

Streaming media companies are increasingly using dynamic content optimization (DCO, also referred to as "dynamic creative optimization") to deliver personalized and relevant ads to their…

Blog & Whitepapers

The Evolving World of Digital Advertising and its Impact on Publishers

By Christopher Hession

The last decade has seen tectonic shifts in how digital publishers operate. Operative is helping our customers successfully navigate the next decade of transformation in…

Blog & Whitepapers

Operative Gives Streamers Flexibility and Scale: Q&A with David Dembowski

By The Operative Team

AVOD and FAST have been on an incredible growth curve over the last 3-5 years. The platforms offer an attractive mix of linear and digital…

Blog & Whitepapers

EBOOK: 5 Ways to turn AdOps into a Revenue Engine

By The Operative Team

AdOps is the control center at the heart of a media company’s advertising business. But if your AdOps team is stuck in reaction mode, you…

Blog & Whitepapers

State of Digital Advertising Benchmarking 1H 2023 Report

By Sarah Levitt

This report provides 1H'23 insights from our Industry & Advertiser Benchmarking data, with key market trends to help you identify revenue opportunities right now.

Blog & Whitepapers

The Upside and Downside of the Proliferation of Retail Media Networks

Without question, retail media networks are experiencing a time of phenomenal growth. Spend on retail media networks is growing at a healthy pace even as…