Programmatic media has come a long way in the past few years. Learn more about PMP's, PG, Deal ID's, and more in this forward-looking post…

As we reach the end of Q1, we're happy to share some positive news heading into the new quarter.  While Open CPMs are about 15%…

As the new year begins, everyone is anxiously anticipating early January CPM performance and what that means for the rest of the quarter.  Open CPMs…

Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.

Programmatic advertising’s effectiveness and efficiency has brought explosive growth, with global spending projected to reach $147 billion by 2023, accounting for 90% of digital display…