Learn How Publishers are Building a Better Programmatic Advertising Business
Operative’s recent survey of 85 premium publisher executives shows that publishers think that programmatic is the future of their business.
However, the future is far from certain. Publishers must contend with heavy manual labor, low CPMs and minimal revenue as they sort out programmatic advertising.
In this Webinar, learn how:
- Publishers are contending with the added complexity of programmatic
- How to make premium programmatic a success
- Where programmatic can actually decrease operational costs
If you haven’t read the survey, you can download it here.