Currencies: The Road Ahead

Blog   |   Operative Team   |   September 22, 2021

Not many were surprised to hear the news that Nielsen lost their accreditation with the MRC. Without getting into the details (you can find them here, and here, and here), the ripple effects of this action will be broad. Nielsen has long been a de facto standard, underpinning almost $180 million in linear ad transactions

The Wait Is Over: AOS Digital Beta Is Here

Blog   |   Operative Team   |   June 7, 2021

Earlier this year, we hosted our first virtual OP/ED with over 200 customers in attendance. The event theme, “The Media Renaissance”, centered on an evolving media landscape, highlighting the need to bridge the divide between linear and digital media.  The unremitting trend of audience fragmentation has escalated the need for simplified cross-platform ad management solutions across the

#WhyTrustMatters: With the Right Partners, It Multiplies

Blog   |   NBCUniversal   |   May 11, 2021

Realizing that technology is a driving force behind the transformation in advertising, Operative has collaborated with organizations across the ecosystem with the intent of improving outcomes for customers, our customer’s customers and partners alike. We are fortunate to have partnered with organizations who share the same values as Operative, and who understand that we can

NBCU’s One Platform Leverages Operative’s AOS “OS” to Provide Marketers with an Omnichannel Experience

Blog   |   Operative Team   |   March 24, 2021

The Age of Open Ecosystems, Interoperability & Automation in Advertising Openness & flexibility are essential in the design & implementation of advertising technology.  The ongoing trend of audience fragmentation has intensified the need for converged advertising, leading media companies down the path of creating omnichannel solutions for marketers. The flexibility to interoperate with a broad

Ditching Your Legacy OMS? Here’s How to Pick the Right System for Your Business

Blog   |   Operative Team   |   November 11, 2020

Ditching Your Legacy OMS? Here’s How to Pick the Right System for Your Business: If you’re still using a legacy digital order management system (OMS) to manage your ad revenue buys, it’s time to start thinking about a next-gen platform that won’t limit your growth. Systems continue to modernize, evolve and unify, and you need

Intentional Beliefs: Exploring How to Leverage Our Diverse Backgrounds to Make Workplaces Stronger

Blog   |   Tech Bae Team   |   February 25, 2020

in · clu · sion: noun.  The action of state of including or of being included within a group or structure. One late November night last year, we sat with glasses of wine thinking of what the theme of our content would be in 2020.  As leaders in Ad Tech, we all knew the key

Tech Bae’s 2020 Vision: Transformation in the New Year…in the New Decade…

Blog   |   Tech Bae Team   |   January 13, 2020

What a difference one year can make!  In January 2019, we posted a blog about our new community, Tech Baes and our second event scheduled for February.  We knew we were on to something—but we had no idea how life-changing this journey would be. 2019 was a year of discovery, experimentation, and connecting Baes in

Starting Your Summit Day with Breakfast & the BAEs

Blog   |   Tech Bae Team   |   December 31, 2019

Matrix’s 4th Annual Media Ad Sales Summit 2020 is coming up fast, January 22-24 in Miami Beach. This summit will bring together leaders from the media ecosystem to discuss key topics that are critical to the media ad sales world- and topics that will be shaping its future. With a hard-hitting, impactful agenda along with