Operative is transforming the way media companies operate.
Our cloud-based platform powers the world’s leading publishers – more than $6 billion in global ad revenue flows through our system annually. Digital advertising is experiencing explosive growth, and so are we.
As the operating system for your business, our technology unites sales, ad ops, and finance in one central hub. From quote to cash, you can package, sell, traffic, report, and collect revenue on all of your advertising products through the Operative platform.
More than 200 industry leaders rely on Operative, including The Wall Street Journal, MSN, OMD, NBC Universal and National Public Media.
- 14 years of deep domain experience in digital advertising operations
- Client base of more than 200 media industry leaders
- More than 300 employees globally
- $6 billion in global ad revenue run through Operative solutions
- Trafficking over 100,000 placements monthly
- Trafficking expertise in more than 20 advertising technologies
- Member of the IAB (US, UK) and the AOP UK
- SAS-70 II Certified