About Operative
What do we do?
It’s simple. We help you realize the value of your digital advertising product catalog by providing one system of record and repeatable process- sharing our expertise and best practices of hundreds of clients.
How do we do it?
Through a blended integration of software and complementary services, Operative provides advertising resource management (ARM) turnkey solutions that help media companies sell digital advertising efficiently, traffic campaigns with clear direction, and reconcile financials based on data integrity.
- Operative Quick Facts
- The Operative team includes more than 250 global media enthusiasts
- Offices in New York, London, Los Angeles, India, and Hong Kong
- Installed in more than 389 media companies
- Ranked number 56 in the Top Companies in Software by Inc5000
- Ranked number 712 Fastest Growing Private Company in the Nation by Inc5000
- Operative has completed a SAS 70 Type II audit
- Operative’s client base includes Dow Jones & Company, Fox Interactive Media, iVillage, MSN, MindShare, NBC Universal, National Public Media, Navteq, Reuters, SmartMoney.com and others.
History
Digital advertising continues to be propelled by fantastic innovation. Each quarter, numerous point solutions arise that drive value for advertisers and publishers alike. While innovation helps to increase top-line revenue, media companies are left to adopt and manage multiple proprietary systems in order to compete for advertiser budgets. This fragmentation has left the industry, and publishers in particular, in a state of operational chaos. Operative firmly believes that innovation is an absolute necessity for the continued growth of our industry. Yet as new technologies are introduced and adopted, media players face increasing complexities in managing their advertising.
Since 2000, Operative has exclusively focused on developing products and services that streamline the processes within the digital advertising lifecycle- from pre-sale to collections, trafficking to reconciliation. Our solutions address real-world media problems - not only by minimizing the true costs of adopting best-of-breed ad technologies - but also by enabling the entire organization to be proactive and responsive.
We have a world-class media team, comprised of more than 250 advertising enthusiasts, industry veterans and strategic innovators. While managing more than 60,000 complex transactions per month for clients including MSN, The Economist, Wall Street Journal, and iVillage, we continue to spend every hour of every day analyzing, researching and developing tools to make your digital advertising more profitable.
