We are the advertising business management company that allows digital media companies to run their increasingly complex businesses with simplicity.

Operative’s next-generation, SaaS based platform and technology-enabled services help media industry leaders and their partners balance operational efficiency with innovation to reduce transaction costs and boost advertising revenue. Launched in October 2010, the Operative.One platform brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. More than 200 industry leaders rely on Operative to manage more than $6 billion in global ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal and National Public Media.

Operative Quick Facts

1. More than 10 years of deep domain experience in digital advertising media
2. Client base of more than 200 media industry leaders
3. More than 300 employees globally
4. $6 billion in global ad revenue run through Operative solutions
5. Trafficking over 100,000 placements monthly
6. Trafficking expertise in more than 20 advertising technologies
7. Member of the IAB (US, UK) and the AOP UK
8. SAS-70 II Certified

Recent Awards