Run a More Profitable Advertising Business

Our clients have CPM growth 14 times the industry average.

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What is Operative?

Selling digital media is complex. Operative is a software and services company that helps media companies simplify the business of advertising. The world’s largest publishers use Operative’s workflow technology to automate the process of selling, trafficking and billing digital inventory. From quote to cash, we integrate existing systems to create a  flexible ad tech stack that increases direct sales and executes campaigns more accurately.

 

Where do you fit in?

Our Software

Our software gives you control over your inventory, helping you increase revenue and decrease operating costs. Operative creates a simplified product catalog that allows you to bundle and sell multimedia inventory, deliver ads efficiently, and bill accurately.

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Our Services

Our ad ops teams have a 99.8% accuracy rate. We save you money by taking low-ROI ad ops work like trafficking and QA off your plate, so you can focus your teams on strategic tasks that generate revenue while reducing your ad operations spend by as much as 50%.

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Our Clients

Top ComScore publishers and major broadcast networks rely on Operative to run their digital advertising business.

 

  • Retaining More Revenue Through Operative

    The Weather Company was successfully booking new deals, but in the hand-off between sales, ad ops, and finance, revenue was being left on the table due to under-delivery and billing inaccuracies. With the implementation of Operative to connect all departments on a single platform, The Weather Company is now able to keep the hard-earned dollars that sales brings in.

  • Scaling Ad Ops for Digital Growth

    As an industry-leading automotive publisher, Kelley Blue Book has an incredibly complex inventory of products. Not only do they sell on the national, regional and local levels, but they also offer a variety of traditional, mobile, custom and even showcase solutions for their clients.  Managing this inventory complexity was creating bottlenecks between sales and ad ops. By implementing Operative’s workflow automation software, KBB was able to reduce operational costs and expand their digital business.

  • Monetizing Digital Video Inventory

    A+E was looking for a digital ad sales solution that would enable their direct sales team to easily bundle display and VOD inventory across all of their media properties. With Operative, they created a universal product catalog that empowered sellers to quickly build proposals and alleviated the burden on ad ops through push-to-ad server trafficking automation. Operative’s end-to-end solution allows A+E to easily grow their digital business.

  • Hyper-Local Sales Enablement

    Comcast Spotlight’s business is rooted in local sales. They have 2,500 sellers on the ground who needed to be able to work nimbly in the field, with the ability to package and sell multimedia products on the fly. Operative rolled out Operative Express to enable traditional media sellers easily execute a unified digital and linear TV buy. The local sales team can now customize more creative product offerings for clients and execute the IO, all outside of the office and without using excel.

Retaining More Revenue Through Operative

The Weather Company was successfully booking new deals, but in the hand-off between sales, ad ops, and finance, revenue was being left on the table due to under-delivery and billing inaccuracies. With the implementation of Operative to connect all departments on a single platform, The Weather Company is now able to keep the hard-earned dollars that sales brings in.

Scaling Ad Ops for Digital Growth

As an industry-leading automotive publisher, Kelley Blue Book has an incredibly complex inventory of products. Not only do they sell on the national, regional and local levels, but they also offer a variety of traditional, mobile, custom and even showcase solutions for their clients.  Managing this inventory complexity was creating bottlenecks between sales and ad ops. By implementing Operative’s workflow automation software, KBB was able to reduce operational costs and expand their digital business.

Monetizing Digital Video Inventory

A+E was looking for a digital ad sales solution that would enable their direct sales team to easily bundle display and VOD inventory across all of their media properties. With Operative, they created a universal product catalog that empowered sellers to quickly build proposals and alleviated the burden on ad ops through push-to-ad server trafficking automation. Operative’s end-to-end solution allows A+E to easily grow their digital business.

Hyper-Local Sales Enablement

Comcast Spotlight’s business is rooted in local sales. They have 2,500 sellers on the ground who needed to be able to work nimbly in the field, with the ability to package and sell multimedia products on the fly. Operative rolled out Operative Express to enable traditional media sellers easily execute a unified digital and linear TV buy. The local sales team can now customize more creative product offerings for clients and execute the IO, all outside of the office and without using excel.

Join us in Miami
An Operative Event

OP/ED: The Ad Revenue & Ops Summit

Join us in Miami this February  for OP/ED, our annual Ad Revenue & Operations Summit. Premium publishers will share tips on how they have protected – and increased – margins in their digital ad sales businesses. You’ll come away with actionable insights to help you sell your inventory at the highest possible margin, and extract the most value out of your impressions.

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An Operative Guide

Selling Digital MediaThrough Your CRM

Customizing CRMs like Salesforce to manage media sales is an expensive fix for a problem that’s already been solved. Learn about how an OMS can help you run a more profitable advertising business.

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Insights

Stack Chat: CBSi Talks Shop With A&E

Check out how these two broadcasters, CBSi and A + E Networks, built their video ad tech stack on Operative.

“A digital totem pole built out of a mishmash of mismatched pieces, the revenue tech stack stands in the center of the ad operations village, enabling the ads and revenue to flow…”

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Are you ready to run a more profitable advertising business?

Our clients have CPM growth 14 times the industry average and we think it’s time you joined them.

Contact Us Request a Demo