NATIONAL PROGRAMMERS
Broadcast networks are looking to streamline advertising operations and centralize data to help drive converged sales across linear and digital properties. Find out how to do that with AOS.
UNLEASH THE VALUE OF MEDIA
Connect and automate advertising workflows to improve revenue and efficiency in ways you previously only dreamed of.
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Complexity in a Cross-Platform World
The way people consume content has dramatically shifted, resulting in different needs and increased demands from advertisers.
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Unified Campaigns
Advertisers expect campaigns to be unified, not fragmented. -
Outcome-Driven Results
Campaigns need to drive full funnel, not just awareness. -
Flexible Execution
Campaign execution must be nimble and operate across all platforms.
Simplify Your Advertising Operations
AOS delivers truly converged advertising operations to digital publishers, networks, and content providers to help maximize the value of their platforms.
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Unify Technologies
Connect the ad tech stack and centralize product and inventory data. -
Automate Operations
Automate workflows across the entire advertising process. -
Drive Insights with Data
Gain valuable insights to optimize campaign outcomes.
AOS CONFIGURED SOLUTIONS
AOS is preconfigured to provide solutions for specific media verticals including National Programmers, Multi-Channel Distributors, Digital Advertising, and Local Media.
NATIONAL PROGRAMMERS
MULTI-CHANNEL DISTRIBUTORS
DIGITAL ADVERTISING
LOCAL MEDIA
Multi-Channel Distributors
MVPD businesses are undergoing rapid transformation and need to deliver more effective, outcome-based packages and relevant data needed by advertisers. AOS can help.
Digital Advertising
Digital advertisers – including digital publishers, retail media networks, and digital audio providers – now demand outcome-oriented results including rigorous performance goals and real-time optimization. AOS provides a powerful solution to connect disparate data sources and optimize campaign results.
Local Media
Local Media advertising demands the flexibility to blend multiple business models, including national, local, and third-party reps. AOS enables local media companies to seamlessly combine data from these different businesses and simplify their offerings and operations.
AOS RESOURCES
Operative Expands AOS Rollout to All Key Verticals
April 12, 2023: Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital. The expanded rollout includes new branding and…
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Sinclair Turns to Tech To Maximize Ad Revenue
March 3, 2023 (NEXT TV): Sinclair Broadcast Group is rolling out new technology to squeeze more dollars out of its advertising inventory across the company. “We’re… -
Webinar: AOS for Digital
In this webinar, you’ll hear how your business can benefit from enhanced features in AOS for Digital. We demonstrate how these enhanced areas of functionality… -
Operative to Offer AOS Platform on Google Cloud for Retail Media
Dec. 27, 2022 (GLOBE NEWSWIRE): Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google… -
Martech Interview with Operative CEO Michael Grossi
January 18, 2023 (MARTECH CUBE): In this Q&A, Martech interviewed Michael Grossi, CEO of Operative. Michael Grossi has 30 years of experience in enterprise software… -
IBC 2022: The Modern Media Market
IBC 2022: Watch as Ben Tatta shared his view of the transformation underway in the global media market. -
White Paper: Transforming TV Ad Sales for Converged Selling and Cross-platform Monetization
Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.
CONNECTING THE MEDIA ECOSYSTEM
Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.
