AI-POWERED OMS SOLUTIONS
SAVE TIME, INCREASE REVENUE, DRIVE ROI
Operative solutions deliver unmatched value for leading media companies
Maximize ROI with Modern Media Solutions
AOS is the singular advertising order management system that can power converged media workflows. The integrated platform centralizes data to automate sales, media planning, analytics, and billing processes.
ROI is critical in today’s competitive business environment. Business teams are chartered with creating returns substantially above and beyond their current operating model. AOS and Adeline can do exactly that.
Through internal analysis and customer feedback, we’ve developed an ROI calculator that identifies key areas of time savings and opportunities for increased revenue. Our next step: working together to calculate your specific ROI.
See some of our timesaving capabilities below or download our ROI infographic. Then schedule your custom ROI analysis with our AOS experts.
DELIVERING UNMATCHED VALUE
Drive ROI with AOS powered by Adeline. Learn more by talking with your Operative representative.
The cloud-based solution to power converged media, managing advertising workflows across platforms and inventory types.
Intelligent RFP management, infinitely-optimized yield, and unmatched task automation.
INTERESTED IN A CUSTOM ROI ANALYSIS?
Let’s work together to analyze your business processes and develop a business case for your business transformation efforts. Through internal analysis and customer feedback, we see significant potential gains:
- Speed time spent managing RFP’s by up to 90%
- Increase revenue by 12% in year 1, with more gains moving forward
- Create media plans in minutes, not days
- Cut time spent managing orders by up to 75%
- Speed reporting, billing, and invoicing by up to 65%
Now let’s work together to estimate your specific gains. Please fill out the form below to plan your custom analysis.
*Results vary by customer. Time savings data gathered through internal side-by-side analyses and are directional only. Work with Operative to develop an expected ROI analysis specific to your business.
RESOURCES
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By Christopher Hession
A modern, connected tech stack can be the strategic foundation that redefines a company’s trajectory. Without it, the pace of change can overwhelm manual processes.…
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By Christopher Hession
Explore how AI-driven order management solutions can deliver substantial ROI in media workflows and (more importantly) how we can work together to develop a custom…
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By Ben Tatta
Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and…
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October 28, 2025 (STREAMING MEDIA): Millions of people are abandoning linear for streaming, with live sports causing the biggest shift of all. As audiences embrace…
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NEW YORK, October 30, 2025 (GLOBE NEWSWIRE) — Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next step in…
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October 22, 2025 (IBC365): Artificial intelligence (AI) is transforming the way audiences experience advertising – not just by targeting who they are, but by understanding…
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October 27, 2025 (TVBEUROPE): Operative’s VP of International Accounts, Avi Yampolsky, shares his journey from software development to global media leadership.
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By Dharmesh Ramesh
The 2026 U.S. midterm elections are shaping up to be one of the most intense and expensive cycles in American history. This isn’t just an…
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October 14, 2025 (STREAMING MEDIA): As streaming reshapes the media landscape, companies are racing to streamline operations, unify workflows, and adopt AI-driven automation. Discover how…
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By Barry Dyer
Part 4 of our tech implementation series explores ongoing management and optimization — the stage where long-term success depends on continuous training, collaboration, and cultural…
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By Sophie Herinckx
As media consolidation reshapes the Australian and New Zealand broadcasting landscape, success depends on more than strategy, it hinges on seamless technology and operational integration.
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October 6, 2025 (TVBEUROPE): Operative’s SVP of Global Sales, Dave Dembowski, discusses his career path, what drives his success, and why curiosity and taking risks…
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October 2, 2025 (SPORTS BUSINESS JOURNAL): Digital culture is reshaping how the NFL produces, distributes and monetizes sports content, influencing the future of content overall.…
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By Barry Dyer
Part 3 of our tech implementation series explores the training and adoption stage, where communication, engagement, and continuous support turn technology investments into lasting ROI.
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By Barry Dyer
Part 2 of our tech implementation series explores the implementation stage, where leadership, culture, and project management determine success.