AI-POWERED OMS SOLUTIONS
SAVE TIME, INCREASE REVENUE, DRIVE ROI
Operative solutions deliver unmatched value for leading media companies
Maximize ROI with Modern Media Solutions
AOS is the singular advertising order management system that can power converged media workflows. The integrated platform centralizes data to automate sales, media planning, analytics, and billing processes.
ROI is critical in today’s competitive business environment. Business teams are chartered with creating returns substantially above and beyond their current operating model. AOS and Adeline can do exactly that.
Through internal analysis and customer feedback, we’ve developed an ROI calculator that identifies key areas of time savings and opportunities for increased revenue. Our next step: working together to calculate your specific ROI.
See some of our timesaving capabilities below or download our ROI infographic. Then schedule your custom ROI analysis with our AOS experts.
DELIVERING UNMATCHED VALUE
Drive ROI with AOS powered by Adeline. Learn more by talking with your Operative representative.
The cloud-based solution to power converged media, managing advertising workflows across platforms and inventory types.
Intelligent RFP management, infinitely-optimized yield, and unmatched task automation.
INTERESTED IN A CUSTOM ROI ANALYSIS?
Let’s work together to analyze your business processes and develop a business case for your business transformation efforts. Through internal analysis and customer feedback, we see significant potential gains:
- Speed time spent managing RFP’s by up to 90%
- Increase revenue by 12% in year 1, with more gains moving forward
- Create media plans in minutes, not days
- Cut time spent managing orders by up to 75%
- Speed reporting, billing, and invoicing by up to 65%
Now let’s work together to estimate your specific gains. Please fill out the form below to plan your custom analysis.
*Results vary by customer. Time savings data gathered through internal side-by-side analyses and are directional only. Work with Operative to develop an expected ROI analysis specific to your business.
RESOURCES
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By Christopher Hession
A modern, connected tech stack can be the strategic foundation that redefines a company’s trajectory. Without it, the pace of change can overwhelm manual processes.…
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By Christopher Hession
Explore how AI-driven order management solutions can deliver substantial ROI in media workflows and (more importantly) how we can work together to develop a custom…
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By Ben Tatta
Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and…
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NEW YORK, March 10, 2026 (GLOBE NEWSWIRE) — Operative Launches AOS configuration for Digital-First Monetization. An enterprise-grade intelligent ad management solution built to scale digital-first…
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By David Dembowski
Change management is a structured approach to helping people transition from their current way of doing things to a new way. It acknowledges a fundamental…
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By The Operative Team
AI is already reshaping how advertising gets planned, bought, and optimized. The question isn’t whether it will affect your business, it’s whether you’ll be ahead…
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February 18, 2026 (SPORTS BUSINESS JOURNAL): David Dembowski explores how the rise of athletes as media creators is reshaping sports monetization, urging media companies to…
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February 17, 2026 (NEWSCASTSTUDIO): David Dembowski, CRO at Operative, explores how NBCU’s record-breaking Winter Olympics sellout proves the value of linear streaming, unifying premium linear…
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NEW YORK, February 17, 2026 (GLOBE NEWSWIRE) — Operative partners with GraySwan to bring AI-based data visualization and operations observability to AOS and STAQ, enabling…
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We are excited to be attending The Future of TV Advertising Sydney on March 25th! Schedule time to meet with the team.
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We are excited to be attending NAB 2026 from April 19th-22nd! Schedule time to meet with Operative’s leadership team.
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February 12, 2026 (THE MEDIA LEADER): Operative CEO Mike Napodano explores how linear streaming, multi-channel unification, and AI-driven efficiency are reshaping broadcast strategy as streaming…
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By Nick Thor
A modern in-house OMS cannot scale on top of loosely connected tools. It needs a coherent foundation that supports media operations across linear and streaming.…
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We are excited to be attending StreamTV 2026 from June 16th-19th! Schedule time to meet with Operative’s leadership team.
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By Christopher Hession
NBC is treating the Super Bowl as the cornerstone of a multi-platform experience that builds a bridge between two distinct eras of consumption: the legacy…