AI-POWERED OMS SOLUTIONS
SAVE TIME, INCREASE REVENUE, DRIVE ROI
Operative solutions deliver unmatched value for leading media companies
Maximize ROI with Modern Media Solutions
AOS is the singular advertising order management system that can power converged media workflows. The integrated platform centralizes data to automate sales, media planning, analytics, and billing processes.
ROI is critical in today’s competitive business environment. Business teams are chartered with creating returns substantially above and beyond their current operating model. AOS and Adeline can do exactly that.
Through internal analysis and customer feedback, we’ve developed an ROI calculator that identifies key areas of time savings and opportunities for increased revenue. Our next step: working together to calculate your specific ROI.
See some of our timesaving capabilities below or download our ROI infographic. Then schedule your custom ROI analysis with our AOS experts.
DELIVERING UNMATCHED VALUE
Drive ROI with AOS powered by Adeline. Learn more by talking with your Operative representative.
The cloud-based solution to power converged media, managing advertising workflows across platforms and inventory types.
Intelligent RFP management, infinitely-optimized yield, and unmatched task automation.
INTERESTED IN A CUSTOM ROI ANALYSIS?
Let’s work together to analyze your business processes and develop a business case for your business transformation efforts. Through internal analysis and customer feedback, we see significant potential gains:
- Speed time spent managing RFP’s by up to 90%
- Increase revenue by 12% in year 1, with more gains moving forward
- Create media plans in minutes, not days
- Cut time spent managing orders by up to 75%
- Speed reporting, billing, and invoicing by up to 65%
Now let’s work together to estimate your specific gains. Please fill out the form below to plan your custom analysis.
*Results vary by customer. Time savings data gathered through internal side-by-side analyses and are directional only. Work with Operative to develop an expected ROI analysis specific to your business.
RESOURCES
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By Christopher Hession
A modern, connected tech stack can be the strategic foundation that redefines a company’s trajectory. Without it, the pace of change can overwhelm manual processes.…
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By Christopher Hession
Explore how AI-driven order management solutions can deliver substantial ROI in media workflows and (more importantly) how we can work together to develop a custom…
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By Ben Tatta
Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and…
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By Christopher Hession
A Knicks Finals run is doing far more than energizing New York sports fans. It’s delivering a massive commercial win across broadcast, streaming, and advertising…
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NEW YORK, May 04, 2026 (GLOBE NEWSWIRE) — Operative today announced the appointment of Dang Ly as Chief Product Officer, signaling the company’s accelerating commitment…
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By The Operative Team
Sports leagues and teams are thriving in the new Audience Economy. Read how going direct-to-fan is a full business model transformation, and the organizations building…
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On May 14th in New York City, InView 2026 The Media Intelligence Summit will bring together senior leaders across media, streaming, and ad technology for…
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By Christopher Hession
Many sports organizations have moved direct-to-customer, taking on the responsibilities of a full media company: production, sales, inventory, billing, and everything in between. That shift…
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April 7, 2026 (NEWSCAST STUDIOS): The streaming industry is moving beyond subscriber counts toward smarter monetization. Operative CRO Dave Dembowski shares how media companies are…
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By Charles Thornton
The modern advertising ecosystem was built to be distributed, and data fragmentation is the price publishers pay for operating across a sprawling stack of demand…
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By Mike Napodano
Enterprise-grade capability shouldn’t require enterprise-grade complexity. But for years, digital-first media companies have been forced into exactly that tradeoff: buy software built for companies ten…
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By Sophie Herinckx
ANZ broadcasters are accelerating AI adoption, but legacy systems and siloed data are creating barriers. Discover the five priorities driving transformation across advertising, operations, and…
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By The Operative Team
Digital-first media companies aren’t limited by the market, they’re limited by their infrastructure. Learn how to unify data, streamline operations, and unlock scalable advertising growth.
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By Nick Thor
The biggest obstacle to AI in your ad operations might be sitting in your own infrastructure. Your OMS holds more data about your ad business…
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By Katie Pierce
The NWSL is scaling fast. What record valuations, an expanded broadcast footprint, and player-driven fandom mean for media companies in 2026.