It’s just an easy group to work with, it’s a very capable platform, and it is critical to us operating our business efficiently.
The Scripps Network Interactive Company is an award-winning broadcasting company with both digital media brands as well as traditional television and radio platforms. Before Operative, Scripps used their own legacy system to manage ads and billing across channels which made their ad product catalog very disorganized and difficult to navigate. Murray and Overstreet recognized that Operative.One, Operative’s digital management platform, would help them organize their inventory and gain control with a central product catalog. At the same time, they could gain efficiency by automating manual work and reducing errors.
Scripps has seen immediate value from Operative.One. Murray refers to Operative.One as a “core system” due to its capabilities in product mapping between ad servers and organizing all of the data in the system. Overstreet adds that they’re able to better map targeting attributes, “that dramatically decreases our campaign error rate and improves delivery.” Operative.One has certainly increased efficiency within the company and aided the success of Scripps.