Sarah Levitt is Senior Director, Marketing at Operative, where she drives the strategy and execution of Operative’s corporate and event marketing efforts. Throughout her career in advertising on the publisher and ad tech side, Sarah has always been passionate about developing creative and innovative programs that empower the connection between solutions and the market. Her keen eye for market trends and consumer behavior helps her lead Benchmarking initiatives at Operative, where she shapes data-driven marketing strategies that resonate with the industry. Prior to Operative, Sarah held sales, business development and marketing leadership positions at companies such as STAQ, AD/FIN, Sony Pictures, CBS and The Wall St. Journal.
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This report provides 1H'23 insights from our Industry & Advertiser Benchmarking data, with key market trends to help you identify revenue opportunities right now.
Our Benchmarking data has always served as a source of truth in good times and times of opportunity. We have compiled a 1H 2023 report…
Interestingly, the CPM trends in 2023 closely mirror those of 2022 and 2021, however this year we didn’t see as large a drop to start…
In just the last week of Q2, Private Auction ad revenue was up 15% Y/Y and Preferred Deal was up a staggering 35%! While we…
After a dismal start to the year, CPMs so far in May are 12% below last year. While still not what publishers are hoping to…
Explore the challenges that news publishers are facing in 2023, and how savvy publishers are pivoting for opportunities. Discover the Operative perspective today.
As we reach the end of Q1, we're happy to share some positive news heading into the new quarter. While Open CPMs are about 15%…
In this webinar from March 2023, we shared key market trends to help you identify revenue opportunities for your business this year. You’ll hear from Abbie Reichner,…
As the new year begins, everyone is anxiously anticipating early January CPM performance and what that means for the rest of the quarter. Open CPMs…
In this webinar from November 2022, you'll hear how your business can benefit from enhanced features in AOS for Digital. We demonstrate how these enhanced…