Sarah Levitt is Senior Director, Marketing at Operative, where she drives the strategy and execution of Operative’s corporate and event marketing efforts. Throughout her career in advertising on the publisher and ad tech side, Sarah has always been passionate about developing creative and innovative programs that empower the connection between solutions and the market. Her keen eye for market trends and consumer behavior helps her lead Benchmarking initiatives at Operative, where she shapes data-driven marketing strategies that resonate with the industry. Prior to Operative, Sarah held sales, business development and marketing leadership positions at companies such as STAQ, AD/FIN, Sony Pictures, CBS and The Wall St. Journal.
Latest Posts
From packed arenas filled with fans wearing Caitlin Clark jerseys to record-breaking viewership on ESPN platforms, women’s sports have reached a cultural and commercial tipping…
The digital publishing world is changing fast, and staying ahead of the curve is more crucial than ever. This free report provides actionable market intelligence…
Discover the latest trends, strategies, and considerations that shape how political campaigns engage with voters in the digital age and the power (and scale!) of…
As 1H 2024 comes to an end, we're seeing the typical end of quarter downward trends, as well as some new revenue opportunities emerge heading…
May Open Market Display CPMs are 20% greater than they were last year at this time (and grew almost 10% compared to last week). Open…
View our webinar to gain insights into market trends to help you identify actionable strategies and revenue opportunities for your business this year.
As we navigate the ever-evolving landscape of digital advertising, a retrospective glance at last year’s Holiday season sets the stage for understanding the current pulse…
This report provides 1H'23 insights from our Industry & Advertiser Benchmarking data, with key market trends to help you identify revenue opportunities right now.
Our Benchmarking data has always served as a source of truth in good times and times of opportunity. We have compiled a 1H 2023 report…
Interestingly, the CPM trends in 2023 closely mirror those of 2022 and 2021, however this year we didn’t see as large a drop to start…
