Political Ads Ride a Heat Wave into Q3

By Sarah Levitt

Part of our STAQ Benchmarking Newsletter series

As 1H 2024 comes to an end, we’re seeing the typical end of quarter downward trends, as well as some new revenue opportunities emerge heading into Q3.

In an effort to help guide your Q3 forecasting, we’ve looked at the top 20 advertisers (by revenue) in Q3 2023 – where they’re spending in the market, how their spend is pacing so far in 2024, and the impact that may have on their spend in Q3 this year. P&G should continue to be a top spender, while MarsGlaxoSmithKline, and Diageo aren’t likely to maintain YoY spend.

Stay tuned for our upcoming 1H Benchmarking Report covering the top 4 trends we observed in the first half of the year, and the implications for the rest of 2024.

Here’s to a strong Q3!

Top 20 Advertisers Q3 2023

rank updated

Recent Blog Posts

Contact Us

Let’s discuss how Operative solutions can help your business