News & Press Archives - Operative

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Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.

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From Guesstimate to Science: What You Need to Know About Predictive Analytics

May 30, 2025 (THEMEDIALEADER): Conventional forecasting has become outdated amid a fast-moving, complex landscape. The growth of AI and machine learning means predictive analytics can anticipate audience and advertiser demand…

Operative Launches AOS Insights: Advanced Business Intelligence To Drive Real-Time Revenue Generation For Media Companies

NEW YORK, June 03, 2025 (GLOBE NEWSWIRE) -- Operative, the preferred advertising management solution provider for the world’s leading media brands, today announced the launch…

Key Trends In Ad-Supported Streaming In 2025

May 28, 2025 (TVNEWSCHECK): Media companies face a key decision this year to focus top CTV inventory on direct premium sales or leverage technology for…

NBA’s Local Ratings Slump: A Symptom Of The Shift From Cable To Streaming

May 27, 2025 (ADEXCHANGER): Even with the amazing storylines, this season brought a steep decline in local TV viewership across several markets, with viewership for multiple teams…

The FA Cup Final shines a light on linear TV’s transformation

May 16, 2025 (TVBEUROPE): Explore how major sports events like the FA Cup Final can help broadcasters marry their old and new processes to create…

Predictive Analytics Is the Next Frontier for Media Company Growth

May 8, 2025 (STREAMING MEDIA): AI is reinventing the way media companies can analyze their business, from precise forecasts to finding new business opportunities to…

Industry Insights: How platforms are balancing ads, subscriptions and viewer demands

May 2, 2025 (NEWSCASTSTUDIO): Broadcast vendors discuss the most effective ways to generate revenue across streaming platforms. From the rise of hybrid models combining subscription…

Operative Launches AOS + OnAir Local to Transform Local Broadcast Advertising Sales and Operations

NEW YORK, April 03, 2025 (GLOBE NEWSWIRE) -- Operative, the preferred advertising management solution provider for the world's leading media brands, today announced the launch…

NAB Show Preview: Adtech Drives Revenue Conversations as Broadcast and Digital Converge

March 11, 2025 (NEWSCASTSTUDIO): As the broadcast industry converges on Las Vegas for the 2025 NAB Show, monetization is set to be prominent in discussions with…

How to Harness the Promise of Linear Streaming

February 20, 2025 (THE MEDIA LEADER): As more live sports move to streaming, media companies must sell advertising against their content across different platforms in…

Industry Insights: AI’s impact on personalization, monetization and advertising

February 13, 2025 (NEWSCASTSTUDIO): In this second installment of the Industry Insights roundtable on AI and emerging tech, technology vendors examine how artificial intelligence changes content personalization…

Live Sports Is Driving Innovation in Ad-Tech

February 18, 2025 (STREAMING MEDIA): If 2024 was the year of live-streaming sports, 2025 is the year of live-streaming ad innovation. With massive audiences that…

All-pervading AI: a look ahead to 2025

January 28, 2025 (IBC 365): January has only just come to an end, but we are already looking ahead to the next IBC, which takes…

Looking Forward: Industry Insights into the Coming Year in Media Delivery, Consumption and Management

January 3, 2025 (TVBEUROPE): In the second of TVBEurope's special features looking at expectations for the year ahead, we focus on media delivery, consumption and…

What’s Next for Streaming Live Sport in 2025

January 6, 2025 (BROADCAST SPORTS): With the expansion of live sports onto popular streaming platforms, ad-tech solutions that merge live linear and digital workflows are…

Linear Needs a Common Definition for Digital and Broadcast

December 26, 2024 (THE CURRENT): After more than 20 years existing in parallel universes, broadcast and digital are finally coming together. How do I know?…

Operative AOS Enables Blended “Linear Streaming” Revenue Management

NEW YORK, December 19, 2024 (GLOBE NEWSWIRE) -- Operative today announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear…