About Operative Digital Solutions
Let us help you run a more profitable advertising business
Who is Operative?
We are a solutions company, which means that we use software in conjunction with services to help publishers, agencies, networks, and broadcasters simplify the business of advertising.
Some of the world’s largest and most complex media companies rely on Operative’s advertising business management software to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Our client base, which controls over 20 percent of the global ad market, features Wall Street Journal, Comcast, iHeartRadio, BuzzFeed, and Schibsted Media.
We Are Operative
Global Experts in Digital Media Sales & Ad Operations
- 1,300 Employees
- Support our top media clients around the world.
- 12,000 Users
- Rely on Operative Digital Solutions to manage ad inventory, traffic and bill
- 150,000 lines
- Trafficked per month by our ad ops team
- Atlanta
- Austin
- Bangalore
- Denver
- Hong Kong
- Melbourne
- Miami
- Seattle
- London
- New York
- São Paulo
About Operative
Operative provides business management solutions for premium media companies worldwide. More than 300 of the world’s top media brands, including NBCU, CBS, ABC, AT&T, Amazon, STAR India, and Sky rely on Operative to power their business strategy and operations. Strategically positioned where linear and digital come together, Operative offers products that process more than $40 billion in advertising revenue globally. Since 2000, Operative has grown to over 1,300 employees in 14 offices around the world. For more information, visit operative.com
Our Solutions
Digital Media Sales & Operations
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Software
Our software gives you control over your inventory, helping you increase revenue and decrease operating costs. Operative Digital Solutions creates a simplified product catalog that allows you to bundle and sell multimedia inventory, deliver efficiently, and bill accurately.
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Services
Our ad ops teams have a 99.8% accuracy rate. We save you money by taking low-ROI ad ops work like trafficking and QA off your plate, so you can focus your teams on strategic work that generates revenue while reducing your ad ops spend by 50%.
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Ad Serving
Being the largest Google DoubleClick reseller, our size allows us to save clients money. Companies work with us because we cost less, and can offer dedicated, on-shore support that smaller resellers and direct providers can’t match.
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Our People
We bring together the best and brightest from all around the media industry, Whether we’re leading within the walls of Operative, or in the industry at events, we want to help you simplify the business of advertising.
Meet Our Leadership Connect At An Event