About Operative Digital Solutions

Let us help you run a more profitable advertising business

Who is Operative?

We are a solutions company, which means that we use software in conjunction with services to help publishers, agencies, networks, and broadcasters simplify the business of advertising.

Some of the world’s largest and most complex media companies rely on Operative’s advertising business management software to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Our client base, which controls over 20 percent of the global ad market, features Wall Street Journal, Comcast, iHeartRadio, BuzzFeed, and Schibsted Media.

We Are Operative

Global Experts in Digital Media Sales & Ad Operations

1,300 Employees
Support our top media clients around the world.
12,000 Users
Rely on Operative Digital Solutions to manage ad inventory, traffic and bill
150,000 lines
Trafficked per month by our ad ops team
  • Atlanta
  • Austin
  • Bangalore
  • Denver
  • Hong Kong
  • Melbourne
  • Miami
  • Seattle
  • London
  • New York
  • São Paulo

About Operative

Operative provides business management solutions for premium media companies worldwide. More than 300 of the world’s top media brands, including NBCU, CBS, ABC, AT&T, Amazon, STAR India, and Sky rely on Operative to power their business strategy and operations. Strategically positioned where linear and digital come together, Operative offers products that process more than $40 billion in advertising revenue globally. Since 2000, Operative has grown to over 1,300 employees in 14 offices around the world. For more information, visit operative.com


Operative.One is the hub. Every piece of data about the campaign is there. And that’s how it should be.

Mark Bernstein, Vice President of Business Operations, Kelley Blue Book

Our Solutions

Digital Media Sales & Operations

Our People

We bring together the best and brightest from all around the media industry, Whether we’re leading within the walls of Operative, or in the industry at events, we want to help you simplify the business of advertising.

Meet Our Leadership Connect At An Event

We’re hiring! Check out our job openings

Join Our Team