Let us help you run a more profitable advertising business
We are a solutions company, which means that we use software in conjunction with services to help publishers, agencies, networks, and broadcasters simplify the business of advertising.
Some of the world’s largest and most complex media companies rely on Operative’s advertising business management software to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Our client base, which controls over 20 percent of the global ad market, features Wall Street Journal, Comcast, iHeartRadio, BuzzFeed, and Schibsted Media.
Global Experts in Digital Media Sales & Ad Operations
Operative provides business management solutions for premium media companies worldwide. More than 300 of the world’s top media brands, including NBCU, CBS, ABC, AT&T, Amazon, STAR India, and Sky rely on Operative to power their business strategy and operations. Strategically positioned where linear and digital come together, Operative offers products that process more than $40 billion in advertising revenue globally. Since 2000, Operative has grown to over 1,300 employees in 14 offices around the world. For more information, visit operative.com
Operative.One is the hub. Every piece of data about the campaign is there. And that’s how it should be.Mark Bernstein, Vice President of Business Operations, Kelley Blue Book
Digital Media Sales & Operations
Our software gives you control over your inventory, helping you increase revenue and decrease operating costs. Operative Digital Solutions creates a simplified product catalog that allows you to bundle and sell multimedia inventory, deliver efficiently, and bill accurately.Learn More
Our ad ops teams have a 99.8% accuracy rate. We save you money by taking low-ROI ad ops work like trafficking and QA off your plate, so you can focus your teams on strategic work that generates revenue while reducing your ad ops spend by 50%.Learn More
Being the largest Google DoubleClick reseller, our size allows us to save clients money. Companies work with us because we cost less, and can offer dedicated, on-shore support that smaller resellers and direct providers can’t match.Learn More