Linear Streaming

The Future of TV Is Linear Streaming

Operative solutions power over 50% of streaming ad revenue globally
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AI-enabled Solutions for Streaming

Operative’s platforms drive ROI with AI-enabled sales, planning, and order management.

  • Digitize Linear Content

    Operative’s converged ad management solutions power streaming for sports, news and other live events.

  • Drive New Revenue

    Unlock real-time revenue insights, drive high-margin business, and grow the bottom line.

  • Transform Ad Ops

    Leverage industry-leading tools to automate ad sales for AVOD, FAST, and streaming audio platforms.
Operative AOS Enables Blended “Linear Streaming” Revenue Management

Powering Linear Streaming

Bring linear workflows to digital delivery channels to maximize the value of high-demand live streaming content.

  • Live Sporting Events

    Simplify ad workflows while fulfilling the complex requirements of live sports programming.

  • Digitally Execution, Linear Logic

    Translate the scheduling, ad infrastructure, and business rules of traditional linear into the impression-based world of digital.

  • Optimized Ads & Promos

    Promote targeted ad placement efficiently with minimal waste, and maximize revenue opportunities.
eBook: The Future of TV is Linear Streaming

Decades of Leadership

We’re proud that Operative solutions are the backbone powering advertising, content, and operational workflows at leading networks and streamers

>90%

of games in the 2025 NFL season will be streamed on platforms powered by Operative

>60%

of overall television & streaming viewing hours in the US are powered by Operative solutions

100%

of the 2024 Olympic Games were streamed live in the US on Peacock – a platform powered by Operative

Linear Streaming Products

AI-powered converged media platform for companies to automate advertising sales across digital and linear channels.
Market-leading advertising management platform for digital publishers to streamline inventory, planning and order workflows.
Cloud-based reporting and analytics tool to help media companies aggregate, normalize, and automate revenue data.
Assistive AI platform purpose-built to help media companies infinitely optimize inventory, speed sales, and accelerate work.

NEWS & RESOURCES

CONNECTING THE MEDIA ECOSYSTEM

Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.

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Let’s discuss how Operative solutions can help your business