The Strategic Value of Unification: How AOS + OnAir Transforms Local Media
The local media industry today presents a striking contrast: while linear broadcast TV continues to generate substantial advertising revenue, the rapid growth of digital platforms has created parallel operational structures within most organizations. This division between traditional and digital advertising operations isn’t just an organizational challenge, it’s a significant barrier to revenue optimization and competitive advantage in today’s media landscape.
The Modern Broadcast Reality
Today’s local broadcasters face a unique challenge. While linear TV remains a powerful revenue engine, digital and streaming platforms represent essential growth territories. Yet most organizations attempt to navigate these channels with disconnected systems, creating operational silos that:
- Force sales teams to work twice as hard selling the same audience across different platforms
- Create media proposal processes that take hours rather than minutes
- Lead to underutilized inventory and missed monetization opportunities
- Result in reconciliation headaches that delay billing cycles and impact cash flow
The real problem isn’t just operational inefficiency—it’s the strategic limitation these disconnected systems place on your ability to deliver comprehensive audience solutions to advertisers.
Introducing AOS + OnAir Local: A Unified Approach
We’re proud to announce the launch of AOS + OnAir Local, a solution specifically designed to address the unique challenges local broadcasters face in today’s multi-platform environment. This AI-enabled, cloud-based platform unifies linear and digital advertising management into a cohesive system that transforms how local broadcasters operate.
What makes AOS + OnAir Local different is the true integration between two powerful technologies: AOS, our cloud-based media platform that automates converged advertising sales and order management; and OnAir, our modern broadcast traffic management solution. Together, they create a seamless experience from sales through trafficking and billing.
Tangible Business Impact
For local broadcasting executives, the value of AOS + OnAir Local translates to concrete business outcomes:
- Revenue Optimization: The platform’s advanced yield management logic maximizes the value of your linear inventory while supporting consistent, data-driven decisions throughout the sales process. This enables revenue growth without disrupting established selling approaches.
- Operational Efficiency: Unified cloud-enabled workflows dramatically reduce the time required to create cross-platform proposals — from hours to minutes. This efficiency allows your teams to respond more quickly to business opportunities and focus on high value selling activities rather than administrative tasks.
- Digital Acceleration: By unifying data, products, rate cards, and workflows, AOS + OnAir Local brings together supply and demand signals to accelerate digital revenue growth. This integrated approach helps traditional broadcasters compete more effectively in the digital space.
- Enhanced Monetization: The platform provides sophisticated tools to package and monetize previously unsold inventory through programmatic channels, creating additional revenue streams that would otherwise remain untapped.
As Michael Grossi, our CEO at Operative, recently noted: “Local broadcasters are at a critical inflection point. With digital transformation becoming imperative, they need solutions that can both optimize their existing business and accelerate growth in new areas.”
Technology That Works Where You Work
One of the most powerful aspects of AOS + OnAir Local is how it adapts to your organization rather than forcing your organization to adapt to it. The cloud-based architecture means teams can access the system from anywhere, supporting both in-office and remote work environments. The consistent UI across all modules simplifies training and adoption, reducing time to value.
Instant bi-directional data flows through extensive API integrations, along with AI automation across products, ensure your teams always work with current information. This eliminates the data reconciliation challenges that plague disconnected systems.
Beyond Technology: A Strategic Advantage
While the technological capabilities of AOS + OnAir Local are impressive, the real value lies in the strategic advantage it provides. By unifying your advertising operations, you gain:
- The ability to sell your audience holistically across platforms, increasing the value proposition to advertisers
- Data-informed decision making that optimizes inventory pricing and packaging
- Operational agility that allows your organization to capitalize on emerging opportunities
- A scalable foundation that can evolve as media consumption patterns continue to change
The Path Forward
As Michael Grossi, our CEO at Operative, recently noted: “Local broadcasters are at a critical inflection point. With digital transformation becoming imperative, they need solutions that can both optimize their existing business and accelerate growth in new areas.”
AOS + OnAir Local delivers precisely what local broadcasters need to navigate this transition successfully. By unifying linear and digital advertising operations, it creates a foundation for sustainable growth and a competitive advantage.
The local broadcasters who thrive in the coming years won’t be those who simply adopt new technologies—they’ll be the ones who strategically unify their operations to deliver seamless advertising solutions across all platforms. AOS + OnAir Local provides the framework to make this transformation possible.
In a media landscape defined by fragmentation, unification has become the essential strategy for success.