Linear Addressable: TV’s Moment Has Arrived
For decades, television was the ultimate one-to-many medium. Prime time meant mass reach. But today the promise of addressable advertising — delivering tailored messages to…
Christopher Hession
Chris Hession is Vice President of Global Marketing at Operative, where he drives the development and implementation of Operative’s strategic marketing plan. Throughout his career, Chris has continuously been at the intersection of technology and business — always focused on the the value and benefits that SaaS platforms provide. Prior to Operative, Chris held marketing leadership positions at companies such as Dropbox, Autodesk, and Intel.
Latest Posts
The Strategic Value of Unification: How AOS + OnAir Transforms Local Media
The local media industry today presents a striking contrast: while linear broadcast TV continues to generate substantial advertising revenue, the rapid growth of digital platforms…
ROI: Your Strategic Compass
A modern, connected tech stack can be the strategic foundation that redefines a company's trajectory. Without it, the pace of change can overwhelm manual processes.…
Maximize ROI with AI-Driven Media Solutions
Explore how AI-driven order management solutions can deliver substantial ROI in media workflows and (more importantly) how we can work together to develop a custom…
Revolutionizing Media: The New Frontier of Advertising Sales and Operations
Advertising sales and operations are rapidly evolving, driven by technological advancements and shifting consumer behaviors. In this dynamic environment, inaction is not an option. Read…
AI Will Change "How You Software"
AI tools are poised to effectively push the traditional software interface into the background. Meaning, instead of "forms and fields", you'll quickly find yourself in…
Unified Data: The Key to Unlocking Smarter Ad Sales and Operations
For media companies, the fragmentation of content and audiences across a multitude of platforms and channels isn't just a content distribution challenge - it's a…
Your AI Action Plan: Five Steps to Success
Media companies are increasingly turning to third-party AI/ML solutions to gain a competitive edge. Learn how to develop an actionable plan to successfully integrate and…
How AI is Revolutionizing Advertising Sales and Ops
Artificial intelligence is rapidly transforming nearly every industry, and the media world is no exception. While AI applications like content personalization and audience analytics have…
Streaming Media Trends: Shoppable Ads
The emergence of shoppable ads on streaming platforms is a transformative new force seamlessly integrating product discovery and purchase into the viewer's streaming experience. Learn…