Linear Addressable: TV’s Moment Has Arrived
For decades, television was the ultimate one-to-many medium. Prime time meant mass reach. But today the promise of addressable advertising — delivering tailored messages to…
Chris Hession is Vice President of Global Marketing at Operative, where he drives the development and implementation of Operative’s strategic marketing plan. Throughout his career, Chris has continuously been at the intersection of technology and business — always focused on the the value and benefits that SaaS platforms provide. Prior to Operative, Chris held marketing leadership positions at companies such as Dropbox, Autodesk, and Intel.