Solutions >

Customer Type

Use Cases

Services

Customer Type

National Programmers >
Larger networks that provide national programming.

Multi-Channel Distributors >
Providers that distribute multiple channels of content.

Local Media >
Local media properties that primarily distribute content locally.

Digital Media >
Digital media companies, including streaming, audio, and publishers

Retail Media Networks >
Retailers that have retail media operations

Use Cases

Advertising Sales Management >
Sell & manage digital, linear, and converged advertising.

Content Rights & Management >
Management and compliance for content rights.

Reporting, Analytics, & Insights >
Media analytics, reporting, and business intelligence.

Subscription Management >
Subscription revenue and expense management.

Services

Ad Serving >
Digital ad serving and support.

Managed Services >
Advertising operations managed services and support.
Products >

Converged Advertising

Cloud Enablement

Digital Advertising

Linear Advertising

Content Rights & Management

Reporting, Analytics, & Insights

Subscription Management

Converged Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

Cloud Enablement

AOS CLOUDCORE >
A cloud-based solution to unify disparate applications, normalize cross-platform datasets, and automate business processes.

Digital Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

OPERATIVE.ONE >
An ad management platform for digital publishers, streamlining inventory, planning, and order workflows.

Linear Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

ONAIR >
An ad management platform for linear broadcasters.

IBMS >
A content and rights management platform for linear and nonlinear media.

Broadway >
An end-to-end platform for Multi-Channel Distributors and Program Originators.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

Media Pro >
An ad sales management platform for the Northern European market.

Content Rights & Management

IBMS >
A content and rights management platform for linear and nonlinear media.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

OnAir >
An ad management platform for linear broadcasters.

Reporting, Analytics, & Insights

STAQ >
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.

OnTarget >
A forecasting and optimization solution that leverages machine learning and augmented data.

Subscription Management

MEDEA >
Simplifies affiliate and retransmission fee revenue management for cable networks and broadcast groups.

Nestor >
A solution for MVPDs to manage fees paid for content.
Resources Hub >

Learn about Operative and media technology through blog posts, whitepapers, events, and more.

Blog & Whitepapers

News & Press

Webinars

Events

Past Events
about us >

Operative is on a singular mission to help media companies be successful.

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Contact Us

Christopher Hession

Chris Hession is Vice President of Product Marketing at Operative, where he drives the development and impementation of Operative’s strategic marketing plan. Throughout his career, Chris has continously been at the intersection of technology and business — always focused on the the value and benefits that SaaS platforms provide. Prior to Operative, Chris held marketing leadership positions at companies such as Dropbox, Autodesk, and Intel.

Latest Posts

Blog & Whitepapers

How AI is Revolutionizing Advertising Sales and Ops

Artificial intelligence is rapidly transforming nearly every industry, and the media world is no exception. While AI applications like content personalization and audience analytics have…

Blog & Whitepapers

Streaming Media Trends: Shoppable Ads

The emergence of shoppable ads on streaming platforms is a transformative new force seamlessly integrating product discovery and purchase into the viewer's streaming experience. Learn…

Blog & Whitepapers

The Evolving World of Digital Advertising and its Impact on Publishers

The last decade has seen tectonic shifts in how digital publishers operate. Operative is helping our customers successfully navigate the next decade of transformation in…

Blog & Whitepapers

FAST Channels Require a Modern Approach to Advertising Management

The growth of FAST heightens the need for effective advertising management solutions that cater to the unique requirements of FAST channels and aggregators.

Blog & Whitepapers

Data Fragmentation: The Challenges, Costs, and How to Solve for It

New technologies have made media consumption and data more fragmented than ever before. See the real costs for publishers and Operative's solution.

Blog & Whitepapers

FAST Channels are Revolutionizing the Media Landscape

A new transformative force has emerged in the world of media: FAST (Free Ad-Supported Streaming TV) channels. These channels are changing the game for advertisers…

Blog & Whitepapers

Build vs Buy: The Hidden Costs of In-House Software Development in 2023

Uncover the hidden costs of home-grown media technology. Consider scalability, maintenance, integrations, and long-term business goals before you decide.