FAST Channels Require a Modern Approach to Advertising Management
The growth of FAST heightens the need for effective advertising management solutions that cater to the unique requirements of FAST channels and aggregators.
Christopher Hession
Chris Hession is Vice President of Product Marketing at Operative, where he drives the development and impementation of Operative’s strategic marketing plan. Throughout his career, Chris has continously been at the intersection of technology and business — always focused on the the value and benefits that SaaS platforms provide. Prior to Operative, Chris held marketing leadership positions at companies such as Dropbox, Autodesk, Ariba, and Intel.
Latest Posts
Data Fragmentation: The Challenges, Costs, and How to Solve for It
New technologies have made media consumption and data more fragmented than ever before. See the real costs for publishers and Operative's solution.
FAST Channels are Revolutionizing the Media Landscape
A new transformative force has emerged in the world of media: FAST (Free Ad-Supported Streaming TV) channels. These channels are changing the game for advertisers…
Build vs Buy: The Hidden Costs of In-House Software Development in 2023
Uncover the hidden costs of home-grown media technology. Consider scalability, maintenance, integrations, and long-term business goals before you decide.