Operative Auto Ad Spend Report 2025
Tariffs, Tech & Targeting: The Auto Industry’s Advertising Reboot
In 2025, the auto industry is navigating major disruption. New tariffs, rising vehicle prices, and uncertain consumer demand are forcing auto companies to rethink their advertising strategies.
This report examines how these pressures are reshaping budgets, with many brands pulling back in the first half of the year and shifting spend across programmatic channels. From GM capitalizing on its domestic footprint to Nissan aligning messaging with “Made in the USA” sentiment, the data highlights how advertisers are adapting to a fast-changing market.
Inside you’ll learn:
- How tariffs and global market dynamics are shaping spend decisions
- Which auto brands increased or decreased their digital investment in H1
- What shifts are happening across Private Auction, Open Auction, and Programmatic Guaranteed
Fill out the form to download your copy and understand how the auto industry’s shifting gears on ad strategy.
Related Resources Posts
By Christopher Hession
Thanksgiving football used to be a passive, no-frills ritual: one analog screen, one game at a time. The schedule looked much like it does today…
By Dharmesh Ramesh
The 2026 U.S. midterm elections are shaping up to be one of the most intense and expensive cycles in American history. This isn’t just an…
By Barry Dyer
Part 4 of our tech implementation series explores ongoing management and optimization — the stage where long-term success depends on continuous training, collaboration, and cultural…
By Sophie Herinckx
As media consolidation reshapes the Australian and New Zealand broadcasting landscape, success depends on more than strategy, it hinges on seamless technology and operational integration.
Contact Operative Sales
Let’s talk about how Operative can help your business.
