Blog & Whitepapers Archives

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Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.

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Blog & Whitepapers

The Strategic Value of Unification: How AOS + OnAir Transforms Local Media

By Christopher Hession

The local media industry today presents a striking contrast: while linear broadcast TV continues to generate substantial advertising revenue, the rapid growth of digital platforms has created parallel operational structures…

Blog & Whitepapers

Operative Wins Best Of Show at NAB 2025

By The Operative Team

Operative awarded prestigious "Best Of Show" for AI/ML-based OnTarget, revolutionizing media forecasting with unmatched precision.

Blog & Whitepapers

eBook: The Power of Predictive Analytics

By The Operative Team

Struggling to forecast audences with confidence? Learn how top media companies are using predictive analytics—and OnTarget—to stay ahead. Download the free eBook now.

Blog & Whitepapers

Your Audience Has Spoken: Linear Is Now Digital

By The Operative Team

The future of TV has arrived—and it’s streaming. Not “someday.” Not “soon.” Now. Every signal from the market points in the same direction: broadcast is…

Blog & Whitepapers

Your Audience Is Gone, But Not Really

By Ben Tatta

Remember when TV audiences gathered around to watch major events like the Super Bowl? They still do. But not like before. The Super Bowl still…

Blog & Whitepapers

The Strategic Catalyst to Driving Linear Transformation

By Michael Grossi

Linear TV is at a crossroads. With ratings and revenue on the decline, media companies face a stark choice: adapt or risk falling behind. The…

Blog & Whitepapers

ROI: Your Strategic Compass

By Christopher Hession

A modern, connected tech stack can be the strategic foundation that redefines a company's trajectory. Without it, the pace of change can overwhelm manual processes.…

Blog & Whitepapers

Netflix Wins Big on NFL Christmas Gameday

By Ben Tatta

Netflix has entered the live sports linear streaming arena, where events promise both massive audiences and lucrative ad deals.

Blog & Whitepapers

Managed Services in Media Operations: A Conversation with DISH Media

By The Operative Team

We recently sat down with Dan Frank from DISH Media, along with Sarah Levitt and Tom Paradiso, to discuss how managed services have transformed their…

Blog & Whitepapers

Five Trends Shaping Media in 2025

By Ben Tatta

Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and…

Blog & Whitepapers

The Modern Media Dictionary: Get to Know the New Terms Driving TV Ad Sales in 2025

By David Dembowski

Media is moving fast, and a lot of the terms we use to talk about media and advertising have taken on a new meaning. Consider…

Blog & Whitepapers

Convergence Opens An Opportunity for Local Broadcasters

By Michael Blumenthal

The country’s broadcast media companies, both large and small, are composed of hundreds of local sales teams scattered across the country operating almost entirely independently.…

Blog & Whitepapers

eBook: The Future of TV is Linear Streaming

By The Operative Team

Digital and broadcast media companies are embracing linear streaming with a “blended convergence” approach, a hybrid of linear and digital advertising that supports linear-style sales…

Blog & Whitepapers

Sports Advertising Strategies As Australia Looks Ahead to Olympics 2032

By Sophie Herinckx

User Generated Content, or UGC, represents a huge portion of the internet. From TikTok and Instagram to Reddit and Quora, UGC reigns supreme across much…

Blog & Whitepapers

Maximize ROI with AI-Driven Media Solutions

By Christopher Hession

Explore how AI-driven order management solutions can deliver substantial ROI in media workflows and (more importantly) how we can work together to develop a custom…

Blog & Whitepapers

Your Implementation Experience At Operative

By Barry Dyer

Investing in advertising management software is a decision that’s about more than technology. At Operative, we know that your team (or teams) will be using…

Blog & Whitepapers

Data Chaos to Data Intelligence: Unified Advertising Management For Revenue Growth

By The Operative Team

In this data-driven session, Ben Tatta, Chief Commercial Officer at Operative, will examine the key forces shaping the global advertising market, including the rise of…