When the Software Thinks for Itself: AI and Change Management
AI-powered software doesn’t just follow instructions, it learns, monitors, and acts. But for organizations to realize its value, people must adopt it successfully.
David Dembowski
David is the Chief Revenue Officer at Operative, working with his team to forge strong relationships with media companies around the world. He brings over 20 years of leadership experience with media and technology companies, including Operative, Standard Media Index, IgnitionOne, and Yahoo.
Latest Posts
Why Software Adoption is a Journey, Not a Destination: A Guide to Planning Your Software Transition
Change management is a structured approach to helping people transition from their current way of doing things to a new way. It acknowledges a fundamental…
Building Your Own OMS? You Need an Operating System, Too
Introduced as a services-based, intelligent foundation for multi-platform media businesses, the AOS Services Platform functions as an operating system for media monetization, providing standardized, API-native…
Five Essential Questions about the Future of Sports Linear Streaming
Pick a sport, pick a night. Chances are your most valuable fans aren’t watching on cable. They’re streaming, skipping to highlights, and scanning stats overlays…
How the NFL is Conquering the Digital World
The NFL is leaving linear TV behind and building a digital first future. Starting in 2025 every game will stream, expanding global reach, transforming fan…
How the MLB All-Star Week Attracts Fans and Sponsors on Every Screen
Discover how MLB All-Star Week has evolved into a multi-platform media event, blending tradition, digital innovation, and brand partnerships to engage fans and drive revenue…
Adapt or Fall Behind: Why Flexibility in Ad Operations Is Now a Strategic Imperative
Media companies that cling to traditional staffing models, siloed workflows, and static resourcing are struggling to keep up. And the ones that are thriving? They're…
The Modern Media Dictionary: Get to Know the New Terms Driving TV Ad Sales in 2025
Media is moving fast, and a lot of the terms we use to talk about media and advertising have taken on a new meaning. Consider…
Unlocking Media’s Future: Catalysts for Growth
Media companies that figure out how to best monetize new growth catalysts and how to most effectively and flexibly manage operational challenges will be the…
The Connected TV Live Sports Bonanza
The proliferation of live sports on connected TV creates opportunities for content platforms to offer an engaging combination of content and advertising. Learn more.