OPERATIVE IS THE REVENUE ACCELERANT FOR MEDIA COMPANIES

With Solutions built in the Cloud, prepared for Convergence and with a truly Open architecture, OPERATIVE is ready to help media companies transition to selling Outcome-Based Advertising Deals, accelerating revenue growth in a Cross Media Converged world.

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Advertising is changing and Media Companies are facing a new REVENUE REALITY

Data is the new currency

Consumer consumption has changed and keeps evolving

You must execute on an ever-growing multiplicity of channels and devices

Buyers want precisely targeted audiences and outcomes

This change requires solutions that change with you as you evolve from Ratings to Outcomes based buying and selling

NOW: RATINGS
Reach, single metric
Structured experience and scheduled
Fragmented, linear and digital silos
Manual, people-intensive
Hard-wired choice
Revenue friction
NEXT: OUTCOMES
Value, multiple metrics
Multi-platform experience and targeted
Unified: one plan, catalog, buy, converged
Data-driven, fully automated
Limitless buy options
Revenue accelerator

OPERATIVE'S ADVERTISING SOLUTIONS