This change requires solutions that change with you as you evolve from Ratings to Outcomes based buying and selling
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OPERATIVE IS THE REVENUE ACCELERANT FOR MEDIA COMPANIES
With Solutions built in the Cloud, prepared for Convergence and with a truly Open architecture, OPERATIVE is ready to help media companies transition to selling Outcome-Based Advertising Deals, accelerating revenue growth in a Cross Media Converged world.
Advertising is changing and Media Companies are facing a new REVENUE REALITY
Data is the new currency
Consumer consumption has changed and keeps evolving
You must execute on an ever-growing multiplicity of channels and devices
Buyers want precisely targeted audiences and outcomes
OPERATIVE'S ADVERTISING SOLUTIONS
Digital Ad Management Platform
Advanced Cross Media and Converged Sales
Linear Sales and Traffic Platform
US Network Sales and Traffic
World's largest reseller of Google Ad Manager
Linear Sales Platform for European Market
Sales and Traffic for International Markets